Marie Maurel McAleese

Business Development Manager at Loch Duart Salmon
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Contact Information
Location
United Kingdom, GB
Languages
  • English Native or bilingual proficiency
  • French Native or bilingual proficiency

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Experience

    • United Kingdom
    • Farming
    • 1 - 100 Employee
    • Business Development Manager
      • Oct 2020 - Present

    • United Kingdom
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Marketing Manager -The Knot Dr.
      • May 2018 - Oct 2020

      • Creation, delivery and implementation of the marketing plan B to B and B to C:o Development of the brand guidelines and marketing collaterals o Development and daily management of the e-commerce Website o Organisation of worldwide exhibitions: stand design, redaction of press releaseso Redaction and editing of trade magazines adverts and PR articleso Leader of the digital marketing plan: Facebook and Instagram ad and posts contents creation and planningo Management of the 14 international distributors marketing activity and monitoring of the brand digital presence (on-line sales website)• Redefinition of the product portfolioo Redaction of the products manufacturing specifications and direct contact with the suppliers in China – Creation and supervision of Quality of control procedures at shipment and receptiono New Product Development: Christmas limited editions and a new range of products – launch March 2020o Preparation and follow-up of tenders for retailers

    • United Kingdom
    • Food Production
    • 1 - 100 Employee
    • Business Development Manager
      • Jul 2010 - Mar 2018

      New Product Development / marketing:- Launch of new value-added products: management of the whole product cycle from development to pricing and production planningleader in the definition of the new brand ladder for the companyCreation of marketing collateral, including re-design of the website, management of social mediaSales management - business development:- Sales of HOG Scottish salmon and Salmon fillets to the UK and export markets including USA and Asia- Leader for sales of Label Rouge and organic salmon, and then related value-added products- Key account management: salmon processors and retailers - UK and international accounts including negotiations of annual tender agreement- Development of business relationships with new customers, including retailers from cold calling to negotiation of long-term agreement

    • Australia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • marketing manager
      • Nov 2005 - Dec 2008

      New Product definition and establishment of the associated strategic business plan Daily support to sales including redaction of sales contracts and sales negotiationActive benchmark of the technologies and market trends to establish R&D directionsDefinition and creation of the marketing collaterals including product brief and PowerPoint presentations for customers and business events.Implementation of international product launch campaigns including exhibition and conference management, press releaseCoordinator of the technical support to customers, leader for the process of problem solving

    • France
    • Wholesale Building Materials
    • 1 - 100 Employee
    • responsable administration des ventes
      • Jan 2005 - Jun 2005

Education

  • Rouen Business School / ESC Rouen
    Master of Business Administration (M.B.A.), international management
    1998 - 2001
  • Helsinki School of Economics
    exchange student, Business, Management, Marketing, and Related Support Services
    2000 - 2000

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