Experience

Mojang Studios

• Sweden
• Computer Games
• 400 - 500 Employee

• Lead Producer Consumer Products

  • Sep 2020 - Present



All Things Live Sweden

• Sweden
• Entertainment Providers
• 1 - 100 Employee

• Partnerships

  • Jan 2018 - Sep 2020



Early Bird Licensing

• Sweden
• Advertising Services

• Consultant, Licensing, Marketing, Brand Development)

  • Feb 2017 - Jan 2018



Zound Industries

• Sweden
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• B2B Partnerships, Collabs/Special Editions

  • Feb 2015 - Feb 2017

  Zound Industries AB Evaluating and managing both incoming partnership requests as well as pro-actively driving the strategic plan for the various brands in accordance to brand plans, key markets plan, relevance and budget. Managing project from A – Z with relevant stakeholders and co-branding partners securing sound agreements, budget control, time plan, product development, PR, social media and go-to-market activities on relevant markets. Putting the relevant team together for the project at hand and leading the team throughout the process. Key Achievements: Initiating and implementing a cross functional process for B2B partnerships, special editions and colabs in line with relevant brand strategy, product road map, key market plan, brand values and global trends. As an example I initiated and successfully steered the Urbanears Active x Roland Garros project through the process which was one of three unique co-labs at the French Open 2016. The project received valuable PR and sales met expectations, moreover it cross pollinated the target groups according to social media plan and was an important step for the brand’s new sport sub-brand from a brand building perspective. Show less



Early Bird Licensing AB (Agency and Consultancy)

• Stockholm, Sweden

• Business Development, Marketing Manager (Founder & Partner)

  • Feb 2011 - Feb 2015

  Since 2011 I run Early Bird Licensing AB. Operating both on a consultancy and an agency basis we have had clients such as Bonnier Publishing, Mackmyra Whisky, Bonnier Magazines, Friends Arena, BRIO, H&M, TV4, Paris Saint-Germain, Domo, Therese Sennerholt Design, to name a few. We develop licensing strategies and offer implementation of brand roadmaps to companies looking to grow their business using the licensing model. Responsibilities includes: • Business Development & Pitching (new brand representations and consultancy assignments) • Marketing, Brand and Licensing Strategy. • Project & Brand management • Product Development Monitoring. PR & Retail Event • Teamleader, responsible personnel and recruitments Key Achievements: In less than a year I developed a successful licensing program on the Nordic market for the brand Paris Saint-Germain (football club). I moved forward the brand’s position and awareness while safeguarding set brand and quality standards. The program included partners in all relevant areas; both revenue based traditional licensees as well as PR generating image-building co-operations. Promotion, sponsoring, FMCG, fashion co-labs, retail events, volume clients within apparel, accessories, home textiles, publishing, personal care, toys and games etc. Show less



Plus Licens AB

• Sweden
• Entertainment Providers
• 1 - 100 Employee

• Dep Category Head

  • Mar 2004 - Nov 2010

  Plus Licens AB Category Head 2004 – 2010 Leading brand and character agency with offices in Stockholm and representatives in the key capitals of Nordic, Central and Eastern Europe. Responsibilities included: • New Business, Brand Strategy, Sales, Marketing Plan, Product Development • Legal & Royalty monitoring • Responsible for managing the department team and the development of new roles etc (managing 5-7 employees) • Brand and Project management on a Nordic/European basis. Event, PR, Trade Show planning • Constant Trend analysis within the area and scouting for new suitable brands for my area Key Achievements: I played a key role in pitching the Japanese character brand Hello Kitty to the firm and in developing the project, growing the number of partners from zero to approx. 20 and the actual revenues to an all-time high for the department and company with an increase of over 70% over two years. I managed the key account H&M and developed their successful Hello Kitty journey globally from start. Other strong accounts that I developed for the department in accordance with the set brand strategy were Star Wars, Marvel catalogue, NHL, UCLA, NBA, MTV/Nickelodeon, Universal to name a few. In my position I also extended the existing retail client base and initiated successful DTR business with players such as Lindex, Cubus, BikBok, Ur&Penn, Åhlens, Zound Industries, Almedahls and Hemtex. Show less



Plus Licens AB

• Sweden
• Entertainment Providers
• 1 - 100 Employee

• Assistant Category Manager

  • Jan 2002 - Dec 2003

  Plus Licens Assistant Category Manager Responsibilities included own budget, KAM for H&M, project management, managing of product development team. Initiating and implementing retail activities for the brands in co-operation with the partners.

• Sales Executive / Account Manager

  • Jan 2001 - Dec 2002

  Plus Licens Sales Executive/Account Manager Responsible for existing and new client development. Planning and implementation of new digital routines for the product development department. Providing service to clients including presentations, inspiration material,gathering global project information, coordinating licensing meetings on a Nordic basis.

• Sales Assistant

  • Mar 2000 - Dec 2000

  Plus Licens Artwork co-ordination, product development, sales presentation material production, trade shows preparations. Responsible for product approvals and steering the clients in the artwork direction for best commercial and design result.



NYCauction.com

• New York, NY

• Marketing Coordinator

  • Sep 1998 - Jan 2000

  NYC Auction.com On-line realtor start-up Managing, planning and coordination of on-line launch. Packaging, positioning and marketing of the services offered on the new digital platform. NYC Auction.com On-line realtor start-up Managing, planning and coordination of on-line launch. Packaging, positioning and marketing of the services offered on the new digital platform.



Billboard Magazine, NY

• New York, NY

• Marketing & Event Dept

  • Sep 1997 - Dec 1997

  Intern. Marketing dept. for PR, Events & Special Events. Assisted the marketing department concerning the planning and co-ordination of the yearly events such as The Annual Billboard Country Summit, Billboard/BET R&B Conference and The Airplay Radio Seminar. Intern. Marketing dept. for PR, Events & Special Events. Assisted the marketing department concerning the planning and co-ordination of the yearly events such as The Annual Billboard Country Summit, Billboard/BET R&B Conference and The Airplay Radio Seminar.