Marie Legoëdec
Manager at Acemis Conseil- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
French Native or bilingual proficiency
-
English Full professional proficiency
-
German Limited working proficiency
-
Italian Elementary proficiency
Topline Score
Bio
Experience
-
Acemis
-
France
-
Business Consulting and Services
-
1 - 100 Employee
-
Manager
-
Sep 2022 - Present
-
-
Consultante senior
-
Jan 2020 - Present
-
-
-
LE TANNEUR
-
France
-
Retail Luxury Goods and Jewelry
-
1 - 100 Employee
-
Operational Marketing and Communication Manager
-
Sep 2018 - Dec 2019
MARKETING ACTION PLAN In charge of the marketing action plan for all Retail POS initiatives : definition of requirements, preparation and diffusion of briefs, global and specific project management, budget monitoring COLLABORATIONS & CO-BRANDING In charge of all collaborative and co-branding projects with outside artists or brands : management of actions from kick-off to delivery, coordination with the various internal and external departments COMMUNICATION In charge of organizing online and offline communication on all customer touchpoints: elaboration of the campaign brief per season, management of calls for tenders, budget monitoring, organisation and production of the shootings Production of all written web and social network content BRAND IDENTITY Responsible for ensuring brand identity consistency at all customer touch points : updating, use and respect of the graphic charter, production of communication elements on all distribution channels, development and implementation of all packaging elements in POS PR Management of PR actions COMMERCIAL TOOLS In charge of the production of sales tools for all markets SPECIFIC DEVELOPMENT PROJECTS In charge of developping and monitoring the "cleaning products" offer to increase impulse buying Show less
-
-
-
PERSEUS
-
United Kingdom
-
Hospitality
-
1 - 100 Employee
-
Junior Brand Manager
-
Aug 2017 - 2018
Developed the hotels' product offer to improve customer experience Developed communication campaign (PR, press and web) Developed marketing tools to boost the hotel visibility and foster customer loyalty Managed the digital contents on various supports Gathered and analyzed digital KPI’s Developed the hotels' product offer to improve customer experience Developed communication campaign (PR, press and web) Developed marketing tools to boost the hotel visibility and foster customer loyalty Managed the digital contents on various supports Gathered and analyzed digital KPI’s
-
-
-
Alès Group, USA
-
United States
-
Personal Care Product Manufacturing
-
1 - 100 Employee
-
Trade Marketing Assistant
-
Jul 2016 - Dec 2016
Developed the trade marketing tools to grow brand awareness and sales for PHYTO, LIERAC & SUBTIL on the American market. Developed 360 integrated marketing & communication campaigns Created marketing tools to support the sales (product launches, promotions, awareness campaigns,etc) Developed and communicated the promotions Organized launch PR events Digital communication for B2B clients Managed the internal corporate newsletter Developed the trade marketing tools to grow brand awareness and sales for PHYTO, LIERAC & SUBTIL on the American market. Developed 360 integrated marketing & communication campaigns Created marketing tools to support the sales (product launches, promotions, awareness campaigns,etc) Developed and communicated the promotions Organized launch PR events Digital communication for B2B clients Managed the internal corporate newsletter
-
-
-
LVMH Fragrance Brands
-
France
-
Personal Care Product Manufacturing
-
700 & Above Employee
-
Assistant Product Manager – Make-up Sell-out Animations
-
Jul 2015 - Dec 2015
Managed the creative development of the 2017 Gift With Purchase plan & Make-up sets Managed the creative development and launch of the two 2016 make-up sell out events Followed up the post-development of the 2016 make-up sets “Les Classiques” Developed and followed up the corporate Christmas gift from conception to delivery Managed the creative and operational development of the Beauty to go Make-up sets / Sephora Managed the creative development of the 2017 Gift With Purchase plan & Make-up sets Managed the creative development and launch of the two 2016 make-up sell out events Followed up the post-development of the 2016 make-up sets “Les Classiques” Developed and followed up the corporate Christmas gift from conception to delivery Managed the creative and operational development of the Beauty to go Make-up sets / Sephora
-
-
-
HELENE BAILLY
-
France
-
Artists and Writers
-
1 - 100 Employee
-
Art Gallery Assistant – Modern, impressionist and contemporary Art
-
Sep 2014 - Dec 2014
Organized the different events related to the gallery (fairs, vernissages, exhibitions) Managed the digital content Updated the artists and art pieces data base Welcomed and guided the gallery costumers Prepared the Art books for the different fairs and exhibitions Organized the different events related to the gallery (fairs, vernissages, exhibitions) Managed the digital content Updated the artists and art pieces data base Welcomed and guided the gallery costumers Prepared the Art books for the different fairs and exhibitions
-
-
-
Rentez-Vous
-
Textiles
-
Business Developer for France
-
Jul 2014 - Aug 2014
1st C2C and B2C fashion renting platform, launched in London and Paris. Developed new partnerships with local designers Developed a new logistical and operational system Created a new network of dry-cleaners and dropping points Managed local communication and web content redaction Organized focus groups on the concept Developed a network of brand ambassadors to spread the concept 1st C2C and B2C fashion renting platform, launched in London and Paris. Developed new partnerships with local designers Developed a new logistical and operational system Created a new network of dry-cleaners and dropping points Managed local communication and web content redaction Organized focus groups on the concept Developed a network of brand ambassadors to spread the concept
-
-
-
EDF
-
France
-
Electric Power Generation
-
700 & Above Employee
-
Seasonal employee
-
Jul 2012 - Aug 2012
Employee in a nuclear power plant - Material control and management department Elaborated paper guides to facilitate control tours and material checking Helped quality control of the material and machinery Employee in a nuclear power plant - Material control and management department Elaborated paper guides to facilitate control tours and material checking Helped quality control of the material and machinery
-
-
Education
-
ESSEC Business School
Master of Science (M.Sc.) in Management, Special formation in Luxury International Distribution, Anthropology of Luxury brands, Marketing -
Norges Handelshøyskole (NHH)
Academic exchange at Master's level, Collaborative economy, Product development and Brand strategy -
Ecole du Louvre
Academic exchange, Special formation in Textile Art, Contemporary & Modern Art and Intellectual Property Law -
Institution Saint Jean, Douai
« Classes Préparatoires », voie scientifique -
Institution Saint Joseph, Le Havre
« Baccalauréat » - High school diploma with honours / A-level in British Literature and History