Marie LE TOQUIN
Marketing Project Manager at SAMPAR Paris- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
SAMPAR Paris
-
France
-
Personal Care Product Manufacturing
-
1 - 100 Employee
-
Marketing Project Manager
-
Jan 2019 - Present
Paris At Sampar Paris, my main mission is to manage the 360° development of a product, from the idea to the market launch for Sampar's own brand or its private labels (Osée, Mama Getzner, Sisters Republic...). - Definition and development of the product strategy according to its positioning and target market (benchmark, marketing plan, etc.), - Creation of briefs, framing and monitoring of pack and formula developments (R&D team, suppliers, -regulations) in compliance with schedules and… Show more At Sampar Paris, my main mission is to manage the 360° development of a product, from the idea to the market launch for Sampar's own brand or its private labels (Osée, Mama Getzner, Sisters Republic...). - Definition and development of the product strategy according to its positioning and target market (benchmark, marketing plan, etc.), - Creation of briefs, framing and monitoring of pack and formula developments (R&D team, suppliers, -regulations) in compliance with schedules and the availability date, - Creation of artistic briefs and management of the graphics team (projection, Press proofs, mock-ups, digital and physical communication, etc.), - Definition & creation of marketing material in French & English (POS, communication material, launch folder, press folder...), - Coordination of daily export marketing requests and launch management to ensure the brand's international expansion (31 countries), - Management of the product life cycle, - Definition of the digital strategy & creation of the monthly digital planning (web, social networks), - Editorial content (blog) & weekly newsletters writing, - Management of the e-commerce website via Wordpress, Woocommerce & Shopify, - Monitoring of KPIs and weekly reporting.
-
-
Marketing Assistant - Internship
-
Jul 2018 - Jan 2019
Région de Paris, France
-
-
-
Medicapp Connect
-
France
-
Software Development
-
1 - 100 Employee
-
Marketing & Communication Assistant
-
Jan 2018 - Jun 2018
Région de Paris, France At Medicapp Connect, my main mission was to follow the development of the Kinéapp Vitale software, from the definition of use cases to its marketing to physiotherapists and other health professionals. - Benchmarking and definition of use cases for the application, - Redesign of the website with Wordpress to improve the UX, - Creation of promotional marketing materials and participation in events (medical fairs and conferences), - Customer relationship management (from… Show more At Medicapp Connect, my main mission was to follow the development of the Kinéapp Vitale software, from the definition of use cases to its marketing to physiotherapists and other health professionals. - Benchmarking and definition of use cases for the application, - Redesign of the website with Wordpress to improve the UX, - Creation of promotional marketing materials and participation in events (medical fairs and conferences), - Customer relationship management (from prospecting to after-sales service). Show less
-
-
-
Medicapp Connect
-
France
-
Software Development
-
1 - 100 Employee
-
Marketing & Communication Assistant - Internship
-
Jun 2017 - Nov 2017
Suresnes - Creation of marketing materials in French & English - Creation of promotional marketing materials and participation in events (medical fairs and conferences), - Customer relationship management (from prospecting to after-sales service).
-
-
-
-
Biology Assistant - Internship
-
Dec 2014 - Dec 2014
Laboratoire Boulard (75014) - Sample preparation - Accounting
-
-
Education
-
Ionis-STM, école de double compétence
Master of Business Administration (MBA), Management and biotechnologies -
Université de Paris
Biology-Biochemistry Bachelor -
Lycée Jean-Baptiste Say
Baccalaureate