Strategic Account Director

• Mar 2022 - Present

Brand & Retail Marketing Specialist

• Jun 2020 - Feb 2022

Working alongside the New Business Lead I contributed to elevating Hercules’ offer in creative amplification, adaptation and production by developing an overarching brand strategy inputs with a focus on retail marketing and omnichannel strategy. My contribution included: • Consumer journey and experience analysis and overview from retail to e-tail. • Campaign and channel analysis to identify complexity & similarities. • Identification & mapping of retail marketing requirements for SOW workflow maximised management. • Design thinking solutions to ensure LT executional excellence through POSM.

Key Market Senior Account Director

• Jan 2020 - Apr 2020

Client: FMCG I Global Brand I Regulated Industry.Reporting to the EVP, Business Director. Main accomplishments and results: • Coordinated both channel & retail strategies for the brand incl messaging matrix and roll our plan. • Overseen various campaigns from migrations, LEP/tactical or product-focused campaigns as well as VYPE strategic brand purpose & repositioning. • Elevated the account team performance by implementing new processes and tools, improving efficiency and effectiveness of operations.• Drove incremental project revenue by 75% in 3 months. Billed over $150K worth of projects. • Mastered the regulatory landscape and interconnection between various campaigns to ensure consistency and alignment throughout marketing mix (channels I brand strategy I creative expression).

Global Senior Account Director

• Dec 2013 - Dec 2019

Client: FMCG I Global Brand I Regulated Industry.Reporting to the Business Lead.Main accomplishments and results:• Orchestrated the brand global re-positioning strategic and campaign development as well as new global packaging portfolio design development vs strategic positioning.• Successfully supervised and launched globally 3 range extensions based on new brand proposition and product strategy.• Reliable global Go-To Person for packaging development/research/production for the new Brand Code pack expression but also new product launches. • Consistently boosted agency yearly SOW (exceeding £2 Mln /year) • Consolidated and delivered approx. £ 900k across packaging projects during brand re-positioning.• Coordinated brand development or packaging projects within budget range from £8k to £130k.• Mastered research protocols and built strong partnership with the client innovation and research teams, accelerating research stimuli production and ensuring cross learning between various researches.• Formalized kick-off meetings between global and end-markets parties (both client & agencies) resulting in brief clarifications and increased efficiency.• Engineered monthly reviews with our network, advising creatively & strategically 28 markets across WER.

Global Account Director

• Sep 2011 - Nov 2013

Client: FMCG I Global Premium Brand I Regulated Industry. Reporting to the Business Lead. Key responsibilities: Brand Re-positioning Strategy, Product Strategy, Product launch campaigns, Promotional Platform Development, Retail Design Manifesto, Brand Campaigns and Manifestos, Scope of Work Management, 10 Year Strategy, Team Leadership, Operations Leadership. Client: FMCG I Global Premium Brand I Regulated Industry. Reporting to the Business Lead. Key responsibilities: Brand Re-positioning Strategy, Product Strategy, Product launch campaigns, Promotional Platform Development, Retail Design Manifesto, Brand Campaigns and Manifestos, Scope of Work Management, 10 Year Strategy, Team Leadership, Operations Leadership.

Board Member & Open Studios Project Manager

• Oct 2010 - Jun 2011

Project: MAC Open studios Reporting to the Marin Art Council (MAC) Director. Key responsibilities: Multi-functional Communication Platform Development, Operations Management, Marketing Consultancy, Event Logistics, Advertising, Brand Building, Project Management. Project: MAC Open studios Reporting to the Marin Art Council (MAC) Director. Key responsibilities: Multi-functional Communication Platform Development, Operations Management, Marketing Consultancy, Event Logistics, Advertising, Brand Building, Project Management.

Senior Account Manager

• Jan 2005 - Feb 2007

Key responsibilities: Brand Building and Strategy, Global Brand, Operations Leadership, Large Scale Sales Promotions, Duty Free, Regulated Industry. Key responsibilities: Brand Building and Strategy, Global Brand, Operations Leadership, Large Scale Sales Promotions, Duty Free, Regulated Industry.

New Business Coordinator

• Jan 2003 - Jul 2004

Key responsibilities: New Business, Client Servicing, Brand Strategy, Project Management. Key responsibilities: New Business, Client Servicing, Brand Strategy, Project Management.

Direct Marketing Specialist

• Jun 2002 - Dec 2002

Key responsibilities: Marketing Mix Solutions, Training incl Tools Development, Organic Growth, New Business. Key responsibilities: Marketing Mix Solutions, Training incl Tools Development, Organic Growth, New Business.

Senior Account Manager

• Jul 1999 - Jan 2001

Key responsibilities: Integrated Marketing Solutions, Organic Growth, BTL expert, Sales Promotions Management, Team Leadership, Operations Management. Key responsibilities: Integrated Marketing Solutions, Organic Growth, BTL expert, Sales Promotions Management, Team Leadership, Operations Management.

Senior Account Manager

• Jul 1998 - Jun 1999

Key responsibilities: BTL Marketing Solutions, Brand Building, Operations Management, New Business, Fulfilment & Database Building. Key responsibilities: BTL Marketing Solutions, Brand Building, Operations Management, New Business, Fulfilment & Database Building.

Project Manager

• Sep 1997 - Jun 1998

Key responsibilities: Brand Guardianship, Global Marketing Campaign Implementation, Operations Management, New Business. Key responsibilities: Brand Guardianship, Global Marketing Campaign Implementation, Operations Management, New Business.

Project & Event Logistics Manager

• Sep 1993 - Feb 1997

Key responsibilities included but not limited to: Multi-layered Sales Promotions, Brand Building, Storytelling, Operations Management, Internal Comms, Business Conventions, Marketing. Key responsibilities included but not limited to: Multi-layered Sales Promotions, Brand Building, Storytelling, Operations Management, Internal Comms, Business Conventions, Marketing.