Marie Joy Camille Balderas
Sr Business Development Manager at Happy Hour- Claim this Profile
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Bio
Credentials
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Verified International Academic Qualifications
World Education ServicesOct, 2022- Nov, 2024 -
Spaceman Software
NielsenIQ BrandbankApr, 2021- Nov, 2024 -
Category Management Workshop
Monde Nissin CorporationJul, 2015- Nov, 2024 -
International English Language Testing System
British Council IELTS (International English Language Testing System)Jul, 2022- Nov, 2024
Experience
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Happy Hour
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Philippines
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Retail Groceries
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1 - 100 Employee
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Sr Business Development Manager
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Jan 2023 - Present
● Handling total category management ● Overall responsible in managing total merchandising and Channel P&L ● Develop pricing strategy to ensure market competitiveness ● Seek for lowest possible supplies/goods and negotiates with suppliers in order to come up with best value and support ● Ensure presence in all platforms possible and negotiate with platforms on trading terms and marketing plans ● In‑charge of total merchandising assortment and supply chain plan that is best suitable for business unit Show less
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Times Trading Co. Inc.
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United States
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Consumer Goods
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1 - 100 Employee
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Brand Manager
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Jul 2022 - Dec 2022
● Handled foreign brands like Maped,Trusens, Quix and Colop ● Setting up style guides, brand guidelines, brand vision, and brand plan for both long-term and short-term objectives ● Planned and carried out all media and communication actions across all platforms, including online and social media ● Analyzed competitor and customer insights ● Analyzed sales projections, relevant financial data, and product sales reports ● Organed budget for promotional and advertising materials ● Worked with various company’s team members to plan and implement brand's activities and promotions Show less
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AllValue Holdings Corp.
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Philippines
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Retail
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200 - 300 Employee
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Category Manager
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Jul 2017 - Jul 2022
● Handled nonfood categories ● Built and maintained long term relationships with vendors ● Conducted competitor research and made recommendations for pricing and promotional plans ● Managed and tracked sales and profit ● Finding new ways of expanding product demand trends ● Attended industry events and trade shows ● Conducted assessments of existing and new products ● Reviewed and renewed existing vendor contracts ● Enrolled existing instore skus in company’s online platform ● Created SEO, meta-tagging descriptions, and specifications for online selling ● Reviewed items pricing and reconciled discrepancies with the supplier ● Worked with finance, supply chain, and replenishment team to manage order and inventory ● Work closely with marketing to promote both new and existing skus Show less
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Rustan's Supercenters, Inc.
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Retail
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200 - 300 Employee
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Sr Category Buyer
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May 2015 - Sep 2016
● Handled Laundry, Household & Pet Category ● Continuous interaction with vendors, stores, and other departments ensuring that all concerns are resolved. ● Source and evaluate new and existing products to primarily meet customer needs ● Collaborate extensively with marketing to facilitate the promotional efforts of new and existing products ● Evaluated local suppliers in order to rationalize active vendors and reduce spend and inventory. ● Studied competitor behavior in terms of pricing, promotion, product assortment, and display strategy Show less
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Suyen Corporation
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Philippines
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Retail
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300 - 400 Employee
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Brand Marketing
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Apr 2013 - May 2015
● Handled international brands like F&X and Vero Moda ● Supported Merchandise Manager with all assigned duties related to invoicing, shipment and allocation. ● Build strong relationships with international principals, easing negotiations to achieve delivery dates and cost targets each season. ● Placed orders and ensured that inventory was dispersed effectively; responded to changes in demand and deliveries. ● Conducted extensive sales analyses on a weekly, monthly, and seasonal basis to improve assortments and promotions. ● End-of-year store and warehouse duties, including sorting product displays, serving customers, cashiering, stocking, and inspecting shop and warehouse items. Show less
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Education
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Alliance Française de Manille
French Language and Literature