Experience

Hong Kong Cancer Fund

• Hong Kong
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Consultant

  • 2015 - Present

  The Hong Kong Cancer Fund (HKCF) is Hong Kong’s largest cancer support organisation providing free professional support and information to anyone touched by cancer to ensure that no one faces cancer alone. HKCF relies on donations from companies and individuals and does not receive any government funding or donations from the Community Chest. As Marketing Consultant, I have a direct reporting line to the Founder and Chief Executive. I am responsible for developing and implementing strategies and execution of marketing and fundraising initiatives. This includes traditional and digital marketing campaigns, appeal letters, funding proposals and events. I had an integral role with the rebranding of the website and work alongside the MarComms teams for TVCs and KVs for public education materials such as breast cancer awareness, colorectal cancer, etc as well as funding campaigns such as our annual fundraising hike and yearly gala. I've also recently been involved with looking at a new CRM system for the company.



Enlighten Action for Epilepsy

• Hong Kong
• Non-profit Organizations

• Marketing Consultant

  • 2014 - 2015

  Enlighten-Action for Epilepsy was a Hong Kong based epilepsy-focused, non-medical charity. It benefited anyone affected by epilepsy. They ran a range of complimentary, bi-lingual epilepsy-focused programmes to meet the charity’s objectives of raising epilepsy awareness in Hong Kong and supporting those affected by epilepsy and helping improve their quality of their lives. As Marketing Consultant, I led general fundraising activities, including new initiatives and creation of corporate fundraising proposals, digital marketing campaigns and building the database to create effective communications with donors and corporate sponsors.I was also responsible for organising and managing the annual fundraising gala dinner. This involved identifying and contacting suitable donors to source prizes for the silent auction whilst ensuring diversity of items. I was the key point of contact with the production partners to cover all aspects of the event as well as the main coordinator for all volunteers and staff during the evening.



SGS Asia Pacific Ltd

• Hong Kong
• Graphic Design
• 1 - 100 Employee

• Operations Director for Photography Studio

  • 2011 - 2013

  Liaised with clients in Asia, America and Europe to ensure effective and on time delivery of all creative. Ensured corporate style guidelines were adhered to and the creative quality was of a high standard. Agreed and created KPI’s directly with clients and ensured these were all met accordingly. Created new process and procedures for Target USA and liaised with the client on a daily basis. Ensured all deadlines were met, all issues dealt with in a timely manner, all financial aspects were beneficial to both parties. Managed client engagement from client contact to defining scope of work, preparing fee structure and ensuring staffing capacity to support the initiative. Evaluated process for Tesco UK to ensure best practice policies were created and adhered to and dealt with client on regular basis (daily / weekly). Managed all financial aspects for the department including P&L, budgeting and forecasts, worked closely with CFO. Ensure all team members had clear KPIs and career guidance with yearly staff appraisals and on-going reviews. Designed new office fit-out and worked directly with contractors to ensure completion was on-time and under budget.Achievements:Developed small 'add-on' service of the company in to a profitable independent department within 12 months. Increasing staff in Hong Kong to 8 employees (Photographers, Assistants, Retouchers, and Account Managers) including daily contact with a team of 7 in Manila (Retouchers, Account Managers). Issue rate was kept well below industry standards at less than 1%. Established, negotiated contract for new 10,000sq.ft premises for the department.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Head of Project Management - Singapore

  • 2010 - May 2011

  Headed up a team consisting of 2 Deputy Lead Project Managers, 5 Project Managers in Advertising, 8 Project Managers in OgilvyOne. Direct client management included Unilever (Ponds, Dove and Comfort) and CIMB. Had a helicopter view of all projects to ensure that they were completed on time and on budget. Initiated a PMP training programme consisting of ten, two-hour sessions for all Project Managers within the Singapore office.

• Project Management Director (Traffic Director) - Hong Kong

  • 2009 - 2010

  Responsible for the project management for Advertising and Regional Unilever team. Headed up a team of 5 Project Managers (Traffic Managers) and 1 Media Buyer. Liaison for Regional Unilever team which was spread out over SE Asia with Account Management team in Bangkok, Creative’s in HK and the Client in Singapore. Total number of TV commercial completed for Unilever in 2009 was approximately 20. Negotiated freelance requirements and costs. 80% dedicated to Unilever, 20% to Ogilvy ATL team. Ensured all client projects were completed in a timely manner as per pre agreed timeline. Direct client management included Unilever (Dove and Ponds).

• Project Management Director (Traffic Director) - Dubai

  • 2006 - 2009

  Responsible for the workflow in a creative department consisting of 55 Creative’s over 50 brands with approximately 250 live jobs at any given time. Ensured all creative briefs were fully completed and allocate to relevant team based on requirements and workload. Worked closely with the Executive Creative Director to strategise workload and staffing. Managed recruitment for general creative teams for local and international freelancer talent and permanent placement for the studio. Negotiated rates with freelancers and recruitment agencies. Direct line Manager for the Studio operations. -Introduced, implemented and managed an effective new split shift system for the Studio to operate for 18 hours per day. Management of Production Department for nine months until the Production Director was sourced. Set and achieved inter-company targets.