Experience

ShopRunner

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Manager, Brand & Content Strategy

  • May 2022 - Present



Fromm International

• United States
• Wholesale
• 1 - 100 Employee

• Associate Brand Manager, FROMM Pro

  • Jan 2021 - May 2022

  o Lead all Digital Activations across Web, Social, and tradeshows for Fromm Pro, contributing to positive brand growth in 2021 o Launched Fromm Pro on Tiktok, and manage the content and copy across Tiktok, Instagram, and Facebook o Founded Fromm’s Influencer Marketing Program, a community of 20 Influencers and 15 Brand Ambassadors. o Lead the end-to-end production of quarterly photo and video shoots. o Create, launch, and report on all web content and emails on Shopify o Manage relationships with agency partners including SEO, Digital Ad agencies, and Web Developers o Support marketing strategy for our International partners by executing 360 campaigns that reach professional stylists at every digital touchpoint o Support new product launch strategy through sell-in plans and promotion plans on frommpro.com



Fanatics

• United States
• Software Development
• 700 & Above Employee

• E-Commerce Manager, Content

  • Jul 2019 - Jan 2021

  o Manage creative content for Fanatics’ Owned Brands in accordance with multi-brand strategy, seasonal launches, and internal initiatives.o Develop content strategy for campaigns (storyboards) and direct the spend of an creative content budget.o Produce and execute over 52 days of seasonal photoshoots, videos, and supplemental studio content per year.o Write creative briefs for internal and external teams, with a focus on relevancy and quality of creative assets.o Determine when to extend, reimagine, or terminate the lifecycle of a campaign o Contribute ideas to AB site testing, which generated over $3 Million in revenue attributed to content testing in 2019.

• E-Commerce Coordinator, Digital Media

  • Oct 2015 - Jul 2019

  Digital Media Production: Fanatics.com / FansEdge.como Report to the Senior Director of Digital Merchandising to plan and execute digital media campaigns.o Produce and execute 24+ photoshoots per year - Storyboard photo concepts to align with brand and company roadmap - Work directly with talent and location managers to book models & venues within budget - Analyze product buys & seasonal data to choose product for campaigns - Edit photo selects and distribute accordingly to Paid Marketing, E-mail, and Onsite designers. Site Design - Pitch creative themes, concept, and desired UX to Senior Management - Write creative briefs for weekly content updates and curated landing pages - Write campaign copy for onsite and email campaignsSite Experience:o Optimize UX for desktop, mobile, app, email, and social media - Maximize on learnings from AB testingo Launch and QA on-site promotions and landing page experiencesSocial Media, FansEdge:o Created a Social Media style guide and pitched concepts Senior Brand Directoro Oversee and execute organic Instagram and Facebook postso Increased Instagram followers by 1,000% in 12 months



Topco Associates LLC

• United States
• Retail
• 400 - 500 Employee

• Data Analyst, Health & Beauty

  • Jan 2015 - Oct 2015

  o Act as the liaison between Topco’s sourcing and buying teams by recording sourced items for purchase orders o Respond to the needs of the Finance department by formatting product for price pages o Maintain relationships with vendors to obtain specifications and replenishment requirements Project Everest: o Operated as part of a 15 person team to format eleven years of product data for SAP o Achieved 97% accuracy in SAP (20% more than our goal) o Worked with offshore teams to write and test training videos for Topco employees



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Production and Advertising Intern at Allure

  • Aug 2013 - Jan 2014

  o Worked with clients, such as Proctor & Gamble, to complete RFP’s for 2014 issues o Conducted reporting of competing magazines and presented summaries to Advertising Executives o Wrote monthly mailing letters and send out comp issues o Maintained expense accounts and reimbursement requests o Wrote a full training manual for future Allure interns o Worked with clients, such as Proctor & Gamble, to complete RFP’s for 2014 issues o Conducted reporting of competing magazines and presented summaries to Advertising Executives o Wrote monthly mailing letters and send out comp issues o Maintained expense accounts and reimbursement requests o Wrote a full training manual for future Allure interns



Factor Women Model Management

• Runway Dresser

  • May 2011 - Oct 2013



Hearst Magazines

• United States
• Media Production
• 700 & Above Employee

• Fashion & Beauty Intern at Women's Day Magazine

  • May 2013 - Aug 2013

  o Requested, recorded, and returned samples in record time o Assisted on set during run-throughs and editorial shoots o Pitched creative copy for print and web stories o Represented the magazine at an average of 5 PR events/line watches per week o Acted as the sole contributor to the Woman’s Day Pintrest page (Fashion, Beauty, Home Décor, and Craft boards) o Increased amount of followers by 30% in the first month o Requested, recorded, and returned samples in record time o Assisted on set during run-throughs and editorial shoots o Pitched creative copy for print and web stories o Represented the magazine at an average of 5 PR events/line watches per week o Acted as the sole contributor to the Woman’s Day Pintrest page (Fashion, Beauty, Home Décor, and Craft boards) o Increased amount of followers by 30% in the first month



Columbia College Chicago

• United States
• Higher Education
• 700 & Above Employee

• Fashion Studies Receptionist

  • 2011 - May 2013