Experience

Vertbaudet

• France
• Retail Apparel and Fashion
• 300 - 400 Employee

• Digital Marketing Manager

  • Jan 2017 - Present

  Greater Lille Metropolitan Area Oversee strategy and roadmap for SEA activity across search, shopping, display and video Deliver growth in the PPC channel through campaign creation & optimisation, achieving a maximum ROI Drive implementation of automated bid management and ensure tracking is up to date Plan and optimise the media mix for paid social campaigns Lead testing efforts across creative, targeting, bidding strategies and keyword management Work alongside the SEO agency to plan, deliver and implement… Show more Oversee strategy and roadmap for SEA activity across search, shopping, display and video Deliver growth in the PPC channel through campaign creation & optimisation, achieving a maximum ROI Drive implementation of automated bid management and ensure tracking is up to date Plan and optimise the media mix for paid social campaigns Lead testing efforts across creative, targeting, bidding strategies and keyword management Work alongside the SEO agency to plan, deliver and implement strategies

• Search Engine Marketing Manager

  • Nov 2015 - Dec 2016

  Greater Lille Metropolitan Area - In charge of the internalisation of all SEA campaigns for vertbaudet.fr - Selection and onboarding of an Automation/Bid Management Software (Kenshoo) - Define strategy and budget allocation - Update tracking & campaign analysis - Account & campaign reorganisation



Effilab

• Advertising Services
• 1 - 100 Employee

• SEA / SMO Campaign Manager

  • Jan 2012 - Aug 2015

  Paris Area, France Management of a vast portfolio of clients Fields : Fashion (Designer, Pure Players, Retailers), Tour Operators, Hospitality, Health/Pharmacy, Shopping Centres, DIY, material handling equipment, online services, etc Retail, Wholesalers, B2C,B2B Strategies : ROI, Lead Generation, Branding, website traffic, Web to store SEARCH ENGINE MARKETING Campaign Management with Google AdWords: Search, Display, Shopping, Remarketing, YouTube, Mobile - Campaign set up… Show more Management of a vast portfolio of clients Fields : Fashion (Designer, Pure Players, Retailers), Tour Operators, Hospitality, Health/Pharmacy, Shopping Centres, DIY, material handling equipment, online services, etc Retail, Wholesalers, B2C,B2B Strategies : ROI, Lead Generation, Branding, website traffic, Web to store SEARCH ENGINE MARKETING Campaign Management with Google AdWords: Search, Display, Shopping, Remarketing, YouTube, Mobile - Campaign set up, management & optimisation on PPC plateforms (also includes Bing Ads & Yandex) - Weekly / Monthly reporting & analysis - Client relationship: recommendations and development of advertising strategy SOCIAL MEDIA MARKETING Campaign Management with Facebook Ads Manager : Fans, Sales, website visibility, Mobile applications installs - Developing & implementing strategies depending on clients objectives - Campaigns set up, management & optimisation - Promotion of targeted posts in accordance with the community managers strategies - Weekly / Monthly reporting & analysis - Client relationship: recommendations and development of advertising strategy Show less



Google

• United States
• Software Development
• 700 & Above Employee

• AdWords Consultant

  • Apr 2011 - Sep 2011

  Dublin, Ireland The role was to analyse and optimise client accounts and provide account managers and customers with market intelligence and insights to help them manage their campaign strategy. Another main aim was to improve the advertisers' individual ad and campaign performance. Respond to client enquiries by phone or e-mail Best Customer Satisfaction results of the team for Q3



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Coach

  • Aug 2010 - Apr 2011

  Leixlip, Ireland - Provide mentoring, training, and coaching to agents. - Train and Mentor new hires - Create a training plan and co-ordinate training for new hires. - Identify and prepare regular listings of improvement priorities. - Ensure training and technical documentation is up-to-date. - Identify refresher training needs and coordinate refresher training. - Communicate and co-ordinate training and information related to new applications, new customers or new processes



MGI Recruitment

• Ireland
• Staffing and Recruiting
• 1 - 100 Employee

• Advertising Assistant

  • May 2010 - Aug 2010

  Dublin, Ireland - Posting ads on various portals - Researching and evaluating advertising mediums (job portals and specialised website) in order to improve the efficiency of the company's advertising campaigns - Screening CV's and check references to support the recruitment team - Proactive research of applicants on online CV databases - Occasionally reception duties: Answering phone calls, greeting visitors...



Abbey Ireland & UK

• Ireland
• Travel Arrangements
• 100 - 200 Employee

• Intern

  • Feb 2007 - Jun 2007

  Dublin, Ireland I completed an internship with Abbey Tours in 2007 as part of my degree in Tourism Marketing. Abbey Tours is Ireland's largest tour operator providing a complete range of services for Group & Individual Travel, Association Conferences and Corporate . Main responsibilities included working on the set up of Tour Plan - an inhouse reservation management system for tour operator bookings, inputing all data and helping with the training of the staff on the system. I also occasionnally helped… Show more I completed an internship with Abbey Tours in 2007 as part of my degree in Tourism Marketing. Abbey Tours is Ireland's largest tour operator providing a complete range of services for Group & Individual Travel, Association Conferences and Corporate . Main responsibilities included working on the set up of Tour Plan - an inhouse reservation management system for tour operator bookings, inputing all data and helping with the training of the staff on the system. I also occasionnally helped in the provision of individual tours: contacting suppliers, making reservations… Show less