Experience

TL Marketing Consultants

• Ireland
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Jul 2019 - Present

  TL Marketing is a full-service marketing agency based in Dublin that delivers a personal, passionate & tailored service to each and every one of our clients, big or small. By bringing together all of the pieces of the puzzle, we identify the opportunities for future brand growth and develop the strategies and ideas to make it happen. TL Marketing is a full-service marketing agency based in Dublin that delivers a personal, passionate & tailored service to each and every one of our clients, big or small. By bringing together all of the pieces of the puzzle, we identify the opportunities for future brand growth and develop the strategies and ideas to make it happen.



Sunway Travel

• Ireland
• Travel Arrangements
• 1 - 100 Employee

• Senior Marketing and PR Executive

  • Feb 2015 - Apr 2019

  • Managing all brand advertising campaigns across all marketing channels: Outdoor, Radio, TV, Cinema, Print, Online, Social Media, Travel Trade and PR. • Managing Tourist Board Campaigns: Proposing, Planning, Executing and Reporting Results.• General Marketing Management duties: Budget planning and control, script and copy writing, liaising with printers and promotional suppliers, invoicing, preparing partnership proposals, reporting, brochure production, providing advice, guidance and support to marketing, in house designer and graphics team to ensure activities are effective and meaningful to the brand. • Digital Marketing Management: Quality control of website content, monitoring Google PPC and GDN activity and analytics, planning social media campaigns and advertising, managing e-newsletter design and distribution, managing and creating targeted databases, creating video content for promotion. • Liaising with Product Mangers: Working with all product managers to ensure campaigns are in place for all destinations and products where possible. Guiding and advising on appropriate marketing channels to suit target markets. • Event Management: Organising and managing all aspects of both trade and consumer events.• Public Relations: Liaising with travel journalists and news reporters, sending offers daily and preparing, press releases, editorial and content for publication, organising and leading press trips. Show less

• Niche Product Manager & Marketing Executive

  • Jul 2012 - Feb 2015

  • Niche Product Manager for River Cruise, Club Med, Escorted tours, Adventure tours, Sunsail & Neilson• Liaising with Niche suppliers for all aspects of the products - marketing, pricing, contracts, quarterly reports, competitions and fam trips.• Managing Niche Products - advertising, online presence, analytics, creating e-newsletters, growing targeted databases, budgeting, proposals, invoicing, brochure production, yearly brochure and web pricing, weekly offers, press releases and competitions.• Agency Sales - Liaising with dedicated agents to provide support for promotion of products, visiting agencies nationwide, hosting road shows and dinner/training events, hosting and presenting webinars, managing brochure distribution. • FAM Trips and Educationals – Organising all details relating to Niche Fam trips and hosting both press and agent trips.• Marketing Executive - Assisting Marketing Manager with all aspects of marketing in Sunway- Preparing content for promotions, competitions, ads and articles, press releases and powerpoints- Managing promotional codes and content for ongoing special offers- Dealing with newspapers when sending ads and proofing- Working closely with graphic designer on ads, brochures and pos items- Preparing creative promotional gifts- Managing content for Sunway home page banners- Managing schedule for Newsletter Banners, Dedicated Newsletters etc• Event management - Organising and Managing all aspects of both Agent and Consumer events.- Agents: Vegas Casino night, Summer BBQs, 4th July Party, Sunway Oscars Event- Consumer: Wedding shows in RDS, Bloom, Ploughing Championships, Taste of Dublin Show less

• Marketing and Agency Sales Executive

  • Sep 2011 - Aug 2012

• Business Development Executive for Niche Products

  • Nov 2010 - Sep 2011

  Business Development Executive for: River Cruising, Escorted Tours, Club Med, Sunsail and G Adventures.



Rathbaun Farm

• Ardrahan, Co.Galway

• Marketing Manager

  • Sep 2009 - Dec 2010

  Business development of US, -Marketing campaign to promote awareness and benefits -Creative: Powerpoints, proposals, graphic design of mailers, direct mail pieces in English -Website, Facebook and all web -Sales: Tourism/Failte Ireland Worskhops, (Meitheal, BOBI etc) conferences, sales calls and product trainings Oct 2007­ Business development of US, -Marketing campaign to promote awareness and benefits -Creative: Powerpoints, proposals, graphic design of mailers, direct mail pieces in English -Website, Facebook and all web -Sales: Tourism/Failte Ireland Worskhops, (Meitheal, BOBI etc) conferences, sales calls and product trainings Oct 2007­



Brendan Vacations

• Assistant Marketing Manager/Senior Marketing Coordinator

  • Oct 2007 - Jun 2009

  National Accounts Advertising & proofingGraphic design and creative pieces for;- All print ads ­ National & regional- Promotional fliers distributed with brochure mailings- Specials / Text for E-blasts / Fliers- Group fliers design ­ as requested- Special creative projects (mailers, postcards, etc.)- Power Point presentations - as requestedBrendan Academy Webinar - PPT creation, Webinarpreparation, production & recordingAssistance to graphic designers with design of yearly brochuresCreation of powerpoint training presentations for the ceo andthe sales and marketing teamProviding input for coop marketing proposals (Tourist boards/partners etc)Partner invoicing (external coop support) Show less

• European Destination Specialist

  • Feb 2005 - Oct 2007

  Destination SpecialistTailor making independent vacationsAttending trade shows representing Brendan Vacationsand Tourism IrelandGiving Ireland training to Travel AgentsAssisting colleagues with in-depth knowledge of Ireland and Europe



Westin Hotels & Resorts

• United States
• Hospitality
• 700 & Above Employee

• Conference and Banqueting Associate

  • Sep 2004 - Feb 2005

  Conference and Banqueting Associate Conference and Banqueting Associate



ACC Bank

• Human Resources & Training Assistant

  • Jun 2000 - Sep 2004

  Administering the Bank's annual leave scheme Administering the Bank's sick leave scheme Administration of recruitment applications General HR administrative duties (Summer and Pert Time employment) Administering the Bank's annual leave scheme Administering the Bank's sick leave scheme Administration of recruitment applications General HR administrative duties (Summer and Pert Time employment)



Dublin Tourism Research Centre

• Tourism Research Assistant

  • Sep 2002 - Jun 2003