Marie Bénet
Marketing and Digital director at PICTURE ORGANIC CLOTHING- Claim this Profile
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French Native or bilingual proficiency
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English Native or bilingual proficiency
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Spanish Full professional proficiency
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Bio
Matthieu Schegg
Marie has been instrumental growing our E-commerce business in Europe at Columbia Sportswear. She has developed a strong marketing strategy that has brought us to the next level. Marie is very smart, she combines a great set of strategic thinking and practical business acumen. During her time at Columbia, Marie built and managed a very strong team of young talented professionals and onboarded some successful agencies.
Anne Lesueur-Neidhardt
Marie has been working in my team for more than 2years. She is an incredible talent. She is one of those few people managing to be both creative and data driven and thus creating a strong value to the business ( analysing data trends to provide real consumers insights and new ways of communicating to them). She is very curious and always eager to learn. She can take any topic and really deep dive into it to form her opinion and then action it in a way that makes sense for the business. Marie is also a very collaborative person managing to work efficiently with all types of people: creatives, IT, agencies, etc. She is therefore an incredible asset for any team.
Matthieu Schegg
Marie has been instrumental growing our E-commerce business in Europe at Columbia Sportswear. She has developed a strong marketing strategy that has brought us to the next level. Marie is very smart, she combines a great set of strategic thinking and practical business acumen. During her time at Columbia, Marie built and managed a very strong team of young talented professionals and onboarded some successful agencies.
Anne Lesueur-Neidhardt
Marie has been working in my team for more than 2years. She is an incredible talent. She is one of those few people managing to be both creative and data driven and thus creating a strong value to the business ( analysing data trends to provide real consumers insights and new ways of communicating to them). She is very curious and always eager to learn. She can take any topic and really deep dive into it to form her opinion and then action it in a way that makes sense for the business. Marie is also a very collaborative person managing to work efficiently with all types of people: creatives, IT, agencies, etc. She is therefore an incredible asset for any team.
Matthieu Schegg
Marie has been instrumental growing our E-commerce business in Europe at Columbia Sportswear. She has developed a strong marketing strategy that has brought us to the next level. Marie is very smart, she combines a great set of strategic thinking and practical business acumen. During her time at Columbia, Marie built and managed a very strong team of young talented professionals and onboarded some successful agencies.
Anne Lesueur-Neidhardt
Marie has been working in my team for more than 2years. She is an incredible talent. She is one of those few people managing to be both creative and data driven and thus creating a strong value to the business ( analysing data trends to provide real consumers insights and new ways of communicating to them). She is very curious and always eager to learn. She can take any topic and really deep dive into it to form her opinion and then action it in a way that makes sense for the business. Marie is also a very collaborative person managing to work efficiently with all types of people: creatives, IT, agencies, etc. She is therefore an incredible asset for any team.
Matthieu Schegg
Marie has been instrumental growing our E-commerce business in Europe at Columbia Sportswear. She has developed a strong marketing strategy that has brought us to the next level. Marie is very smart, she combines a great set of strategic thinking and practical business acumen. During her time at Columbia, Marie built and managed a very strong team of young talented professionals and onboarded some successful agencies.
Anne Lesueur-Neidhardt
Marie has been working in my team for more than 2years. She is an incredible talent. She is one of those few people managing to be both creative and data driven and thus creating a strong value to the business ( analysing data trends to provide real consumers insights and new ways of communicating to them). She is very curious and always eager to learn. She can take any topic and really deep dive into it to form her opinion and then action it in a way that makes sense for the business. Marie is also a very collaborative person managing to work efficiently with all types of people: creatives, IT, agencies, etc. She is therefore an incredible asset for any team.
Experience
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PICTURE ORGANIC CLOTHING
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France
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Retail Apparel and Fashion
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1 - 100 Employee
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Marketing and Digital director
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Jan 2023 - Present
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Columbia Sportswear Company
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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E-commerce Marketing manager Europe
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Jun 2020 - Jan 2023
For 20 websites across 10 countries and 2 brands (Columbia Sportswear & SOREL), Leading the traffic acquisition team (email & organic & paid channels) - 3 FTE Leading the CRO & Web-merch team - 2 FTE Managing multi million budgets achieving double digit growth and launching innovative projects such as Live shopping.
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Europe Digital Acquisition Leader
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Jul 2018 - Jun 2020
Traffic management for 20 websites and two brands, focusing on the UK, France, Germany,Ireland, Spain and Italy. Leading agencies on Paid Search, Paid social, Affiliates, emailmarketing and SEO.
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L’OCCITANE Group
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Personal Care Product Manufacturing
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700 & Above Employee
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International Digital Acquisition Manager
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Jul 2016 - Jun 2018
- International digital media & SEO strategy- Managing agencies for Media planning & buying, with a strong focus on social media- Ad technologies implementation- Best practice sharing between 20+ countries, including Asia- Strong direct relations with Google and Facebook teams
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International digital marketing project manager
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Feb 2015 - Jul 2016
- Leading digital international content projects including videos & editorial content- Leading the SEO strategy
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Editions Gallimard
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France
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Book and Periodical Publishing
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200 - 300 Employee
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Social media strategist & community manager - freelance
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Jan 2013 - Apr 2016
Community management & social media strategy http://www.facebook.com/gallimard http://twitter.com/Gallimard Creative management of Facebook & Twitter accounts including content calendar definition, copywriting and visual assets coordination. In December 2015, Gallimard Facebook account reached 100 000 fans, becoming the first French publishing house reaching this symbolic threshold. Community management & social media strategy http://www.facebook.com/gallimard http://twitter.com/Gallimard Creative management of Facebook & Twitter accounts including content calendar definition, copywriting and visual assets coordination. In December 2015, Gallimard Facebook account reached 100 000 fans, becoming the first French publishing house reaching this symbolic threshold.
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Zago Store
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France
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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E-commerce Manager
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Apr 2014 - Feb 2015
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Unique Digital
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United Kingdom
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Advertising Services
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1 - 100 Employee
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SEO Account manager
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Sep 2013 - Apr 2014
SEO account manager for PZ Cussons Beauty, Ovo Energy et Marmalade Insurance. SEO account manager for PZ Cussons Beauty, Ovo Energy et Marmalade Insurance.
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Ogilvy UK
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Marketing Services
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200 - 300 Employee
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Search Account Executive Neo@Ogilvy
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Sep 2012 - Sep 2013
Main client: Sony (34 markets) SEO for the Digital Imaging categories (cameras, video cameras, binoculars) - On page SEO: multi-lingual strategy, meta data creation. - SEO strategy: competitor analysis, opportunities, language and terminology evolution - Performance analysis: rankings and traffic evolution - Communication with several stakeholders ( Sony, copy writers, webmasters) May 2013 : Google Analytics Individual Qualification Main client: Sony (34 markets) SEO for the Digital Imaging categories (cameras, video cameras, binoculars) - On page SEO: multi-lingual strategy, meta data creation. - SEO strategy: competitor analysis, opportunities, language and terminology evolution - Performance analysis: rankings and traffic evolution - Communication with several stakeholders ( Sony, copy writers, webmasters) May 2013 : Google Analytics Individual Qualification
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Editions Gallimard
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France
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Book and Periodical Publishing
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200 - 300 Employee
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Assistant Product Manager
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Jan 2012 - Aug 2012
Assistante chef de produit littérature adulte sur les collections grand format : Blanche, Pléiade, Du Monde Entier, L'Imaginaire, Série Noire... Assistante chef de produit littérature adulte sur les collections grand format : Blanche, Pléiade, Du Monde Entier, L'Imaginaire, Série Noire...
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Education
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2008 - 2012
Toulouse business School
MSC Business to Consumer, Marketing -
2010 - 2010
University of Southampton
Msc, Strategic Marketing -
2006 - 2008
Prep School, Annecy, France
Hypokhâgne Khâgne, Litterature, Philosophy, English
Community
