Head of CRM and Marketing

• Jan 2021 - Present

CRM&Marketing Manager

• Jan 2020 - Jan 2021

Marketing & CRM Executive in Casino Management

• Feb 2019 - Dec 2019

• Planning and delivering CRM strategies across the organisation with a view to retaining existing customers, increasing brand loyalty and expanding the company brand.• Deciding on a final CRM structure and architecture that will work seamlessly across the business and capture crucial information along the sales funnel.• Coming up with creative and hard hitting Casino campaigns which actively engage customers.• Making sure the customer database is correctly segmented for targeted marketing activities.• Collaborating with other departments ensure the CRM strategy works well for every aspect of the business.• Development of testing strategies to guarantee the most efficient approach for the organisation and its customers.• Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people.• The ability to meet tight deadlines and outstanding time management skills.• Conducting research and analysing data to identify and define audiences• Devising and presenting ideas and strategies• Writing and proofreading• Maintaining websites and looking at data analytics• Ensuring impeccable planning and end to end execution of campaigns. This includes campaign briefing, defining customer segments, brain storming , signing off assets and marketing materials, and then reporting on and evaluating results. Show less

Retail Billing & Legal Affaires (Gaming)

• Jun 2018 - Feb 2019

• Payment preparation and daily cash collection reconciliation • Performing bank account reconciliations • Performing petty cash book reconciliations • Month end and year end reconciliation • Billing and invoicing FPs every 14 days based on individual commission, turnover and hold • Checking of invoices, update and posting to the purchase / sales ledger • Processing of payments, deposits and treasury related operations • Support to day to day through input of transactions on banking system • German tax law in relation to Gaming companies (Wettbürosteuer) • Support to ensure the department meets its financial, operating (KYC, AML payment and risk management) and productivity performance objectives • Identify problems at an early stage and find creative solution • Plan, organize and conduct internal audits and risk management activity globally and across functions within the group and 3rd parties in accordance with audit rights • Manage multiple projects concurrently as required risk and estimate the financial consequences of a potentially crystalizing loss and business impact • Processing of contract management queries and managing partner queries, via telephone and email, and offering an outstanding service • Ensure adequate controls and accuracy are in place and are regularly performed with due care (e.g. bank and accounts reconciliations, mapping of shop channels, authorizing block/unblock services to Franchise Partners, days of aged accounts receivables, special agreements) • Improve the operational systems, processes and practices, support better management reporting Show less

Customer Service Specialist German & English Market

• Sep 2016 - May 2018

Function: • Provide account management assistance to player • Answering queries from customers over the e-mail and live chat • Translate promotional texts and newsletters (into German) • Handle and troubleshoot player issues • Inform players about current promotions • Working towards Group's KPI • Specialized in Poker, Sports and Casino Function: • Provide account management assistance to player • Answering queries from customers over the e-mail and live chat • Translate promotional texts and newsletters (into German) • Handle and troubleshoot player issues • Inform players about current promotions • Working towards Group's KPI • Specialized in Poker, Sports and Casino

Telesales Specialist

• Oct 2015 - Aug 2016

• Work with supporting Sales resources to create demand and new business opportunities • Ensure successful achievement of revenue targets within my assigned territory • Strengthen existing National Pen relationship with my high-value customers • Participation in product projects when required • Ensures that customer issues are dealt with in an efficient manner, informing the customer of any new products • Work with supporting Sales resources to create demand and new business opportunities • Ensure successful achievement of revenue targets within my assigned territory • Strengthen existing National Pen relationship with my high-value customers • Participation in product projects when required • Ensures that customer issues are dealt with in an efficient manner, informing the customer of any new products

Financial Consultant

• Mar 2014 - Oct 2015

•Complete required amount of cases in line with a checklist • Responsible for each agreement number worked on and ensure that it is fully completed • Keep track of any queries or issues on the shared ‘Issue Log’ and raise with QA ASAP • Report on the number of cases completed per day • Rework on any cases returned by QA • Keep a personal log of case agreement numbers completed and the outcome of each • Successful sales in any bank products (loans, credit cards, insurances, account, funds etc.) Show less