Experience

PFU (EMEA) Limited - A RICOH Company

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Media & Advertisement Specialist EMEA

  • Feb 2019 - Present



Burnham Library

• Burnham

• Saturday Library Assistant

  • Dec 2018 - Jul 2019



n/a

• Maternity leave

  • Oct 2015 - Dec 2018



Zenith

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Coms Planning Manager

  • Nov 2010 - Sep 2015

  1. Aviva Car and Life InsurancePerformance Media Planner, Digital Client Planning Manager (Aug 14 - Sept 15)• Performance Media Planning: Display, Programmatic, Search, Social, Mobile, Directories• New platforms testing (GSP, GDN), Integral Ad Science (Viewability, Fraud, Brand Safety technology)• Attribution and Assisted sales• Insights gathering and close working relationship with Econometric team2. eOne Entertainment Theatrical Digital Planner, integrated to the Communication Planning team (2006 - 2013)• Responsible for driving the live dashboard project and developing its roadmap• Built a bespoke Targeting Pool reflecting client segmentation using Pixels• Leading client monthly workshop ‘’Power hour’’ with key suppliers• Quarterly reviews with key partners• Recommendations of optimisation for You Tube and Facebook brand pages 3. Tunisia National Tourism Office Multi-Channel Planning: TV, Press, Out-of-Home and Digital (Jan 14 - Oct 14)• Bilingual documents: French and English• Pitch & Business retainer for 2014• Production of a 12-pages Supplement in Travel Weekly distributed to 15,000 Travel Agents4. HTC Multi-Channel Planning Assistant: TV, Cinema, Press, Out-of-Home and Digital (Jan - Dec 12)• HTC One X launch campaign won Silver Media Week Award for Innovation • Recommendations to best use HTC video content across ‘’Owned’’ platforms• Mobile• Close working relationship with creative and PR agenciesMedia softwares: DoubleClick, FlashTalking, TGI, Comscore, Hitwise, Nielsen AdRelevance, Google Insights, Google Analytic, Facebook Insights, Twitter Insights, SocialTools (ZO Social Tracking), Integral Ad Science Show less

• Digital Buying Manager

  • Jun 2004 - Oct 2010

  Digital Buying Manager (Feb 2007 - Oct 10)Digital Planner Buyer (June 2004 - Jan 2007)Clients: E1 Entertainment (Theatrical & DVD), HTC, Hyundai, Zurich, MTV, Ella’s kitchen, DisneyLand Paris, ATOC, WorldVision, Open University, John Frieda, L’Oreal Consumer (Garnier, Maybelline, L’Oreal Paris), L’Oreal Luxury, L’Oreal Professional, Richemont Group (Cartier)



Publicis Palo Alto

• Paris Area, France

• Web Marketing Consultant

  • Apr 2000 - Jan 2004

  Main clients: Christian Dior Fashion, IKEA, Vertbaudet, Etam (retail), Truffaut (Garden centre) • Digital Planning and buying: Display, Affiliate, SEO, Online direct mail • Loyalty programme management: email broadcast and analytics tools in partnership with the e-CRM team Main clients: Christian Dior Fashion, IKEA, Vertbaudet, Etam (retail), Truffaut (Garden centre) • Digital Planning and buying: Display, Affiliate, SEO, Online direct mail • Loyalty programme management: email broadcast and analytics tools in partnership with the e-CRM team