Experience

Supermarchés Match & Smatch Luxembourg

• Luxembourg
• Retail Groceries
• 1 - 100 Employee

• Responsable CRM & Marketing Digital

  • Apr 2023 - Present

  Supervising the CRM & Digital team, budget and projects. Team missions include CRM strategies (from data analysis to campaign management/planning and customer satisfaction monitoring) and online strategies (digitalization of promotional offers, social media, paid and organic and website management) Customer Relationship Management (CRM):◆ Managing customer analyses from dashboard creation to updates and team building to use data for business◆ Defining a personalized omnichannel action plan for different customer segments, and automatize communication for customer events (onboarding, post-purchase, birthday, satisfaction, attrition) through Actito◆ Monitoring and managing online and offline customer satisfaction tools (ex: Google Reviews, Qwesteo…)Brand & Digital Marketing◆ Community Management: Content creation & planning | SEO strategy | Analysis of KPIs◆ Paid Media: Definition and optimization of promotional, branding, and ongoing campaigns on key conversion-generating topics such as loyalty, e-commerce, and local campaigns | SEA strategies | Definition of GDPR-compliant reporting with specific KPIs using appropriate tools (Google Analytics & Piwik Pro) Show less

• CRM & Digital Marketing Manager

  • Sep 2020 - Apr 2023

  Actively managing the CRM & Digital team developing all related strategies for the 28 supermarkets in Luxembourg and creating synergies between various offline and online tools to structure customer data management.Customer Relationship Management◆ Analysis: Creating dashboards and monitoring tools for data-based optimization of future campaigns.◆ Animation: Planning campaigns throughout the year based on commercial events and the loyalty program, with customer segment personalization.◆ Satisfaction: Implementing new tools to generate larger customer feedback volume and monitoring existing tools.Digital Marketing◆ Community management: Developing the online content strategy and communication pillars for the brand across all social media platforms, as well as daily website management.◆ Paid media: Collaborating with a digital agency for major campaigns to optimize online presence on social media platforms, including branding and promotional campaigns. Show less



doctena

• Luxembourg
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Specialist

  • Sep 2019 - Sep 2020

  Working on all marketing activities with a strong focus on data-driven lead generation procedures, product launch, CRM strategies, reporting (KPIs, competition, sales performance, website traffic...) and emailings. Additionally, improving communication supports internally (creation of a marketing internal hub, emailings, social networks and event planning) and externally (emailings, social networks, product descriptions and guides) Working on all marketing activities with a strong focus on data-driven lead generation procedures, product launch, CRM strategies, reporting (KPIs, competition, sales performance, website traffic...) and emailings. Additionally, improving communication supports internally (creation of a marketing internal hub, emailings, social networks and event planning) and externally (emailings, social networks, product descriptions and guides)



Hopscotch Europe

• Ireland
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Oct 2018 - Sep 2019

  Successfully working on targeted multilingual & multicultural PR campaigns in the EMEA markets in 4 different languages (FR/DE/SP/EN) and supporting Social Media Management for Accor Hotels Europe & Africa. Tailored multicultural campaigns in Europe ◆ Tailored targeting of media and influencers ◆ Competitive pitching for the European market including France, Spain, Germany, UK, Austria, Switzerland, Belgium and Luxembourg ◆ Creative PR campaigns ◆ Press releases and media alerts development Social Media Management for AccorHotels properties in Europe and Africa ◆ Community management ◆ Creative campaigns ◆ Content management ◆ Reporting and analytics ◆ Consultancy for digital strategic activities ABOUT HOPSCOTCH EUROPE Hopscotch Europe is the European Hub of global Top 30 communication group Hopscotch Groupe. Based in Dublin, it is a multi-cultural agency that specializes in multi-market PR, Digital and Social Media campaigns across Europe, the Middle East & Africa and the USA. Clients include: Accor Hotels, Peugeot, Tediber, Speck Products, Yelp, DFDS, Evian, European Startup Prize for Mobility, Eurosport, Sony, Wilson, … Show less



LVMH

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• International 360 Communication Assistant

  • Jul 2017 - Dec 2017

  Skilfully supported the strategic communication team in developing 360 international communication concepts, PR & digital tools, managing the international website and reporting brand notoriety results for MAKE UP FOR EVER. 360 communication concepts development ◆ 8 international launches in collaboration will all departments ◆ Strategy insights: key messages and campaign visuals, multi-activations such as ARTIST COLOR SHADOW x DJ FEDER, ULTRA HD range,… PR and digital tools ◆ Ghost writing and storytelling for 8 press kits and 2 press releases in 6 months for international launches and collaborations ◆ Conception, writing, translation, sending & follow up of text and visuals for communication campaigns Management of the international MAKE UP FOR EVER website ◆ Conception and online updates on a daily basis Analysis of IFOP results for brand notoriety ◆ Strategic insights and reporting according to campaign effectiveness for 2017 ABOUT MAKE UP FOR EVER AND LVHM MAKE UP FOR EVER is a French leading cosmetic brand owned by LVMH. The brand provides professionals and makeup enthusiasts with innovating and high-performance products. Show less



SPA HAMMAM RITUELS D'ORIENT

• Spain
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing and Communication Assistant

  • Mar 2015 - Aug 2015

  Efficiently developed communication and marketing strategies to reach national and international customers in Barcelona. ◆ Community management, SEO referencing and CRM strategies ◆ Event planning with Les Fleurs de Bach brand to increase brand awareness ◆ PR strategies with media and influencers (more than 10 collaborations with journalists/bloggers) ◆ Press releases development ◆ Participation to the development of the first product range of the company ◆ New website creation with rebranded visuals photo shoot ABOUT SPA HAMMAM RITUELS D’ORIENT Based in Barcelona, the Rituels d’Orient Hammam Spa is the only spa location in the city inspired by the ancestral Moroccan traditions of wellbeing. Show less



Yves Rocher

• France
• Retail
• 700 & Above Employee

• International Communication Coordinator

  • Sep 2014 - Mar 2015

  International Coordinator for the communication team across all offices worldwide. ◆ Main point of contact with key local markets (France, Austria, Benelux, Scandinavia, Russia, Canada and Spain) ◆ Communication of the new brand identity and guidelines across all markets ◆ Adaptation of PR & digital tools for Austria and Switzelrand ◆ Participation to the development of 5 mail-order catalogues & mailings in collaboration with creative agencies ◆ Event planning: 40-year anniversary of Yves Rocher with 350 guests from all Europe ABOUT YVES ROCHER French worldwide beauty brand founded in 1959. Present in 88 countries, Yves Rocher provides botanical treatments and makeup to millions of customers. Show less



KEDGE Business School

• France
• Education Administration Programs
• 700 & Above Employee

• Communication Manager

  • Sep 2013 - Sep 2014

  ◆ Association for the promotion of the school ◆ Reorganisation of the internal and external communication after the merger of two schools ◆ Association for the promotion of the school ◆ Reorganisation of the internal and external communication after the merger of two schools