Experience

Isomar Capital

• Mexico
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Brand & Business Support

  • Jan 2021 - Present



KidZania

• Mexico
• Entertainment Providers
• 700 & Above Employee

• Country Manager and Global Commercial Lead

  • 2016 - 2019

  Business leader in Mexico, focused on business growth through integrations and alliances with more than 200 top brands and government institutions, such as Nestlé, BBVA, Unilever, Coca Cola, DHL, Dixon, Nissan, Tetrapak, Colgate, Herdez, Bimbo, Cinemex, INE, IMSS, Banco de México, Ferrero, Walmart and McDonalds resulting in a 5% annual growth.Effective management of all commercial aspects of partners’ relationships.Design of sales, commercial and financial models resulting in 8% operations savings.Creator of two new business lines: • KidZania Go! (traveling park with 800K USD in year revenue)• Opening of KidZania Guadalajara (over 5.8 million USD in revenue during the first year of operations)Responsible for talent development within the company (more than 1500 employees nationwide) creating and participating in the training strategy for franchise leaders in operations, sales, marketing, and public relations.Ambassador and spokesperson for KidZania in forums and events, such as the Movement for a Healthy Life (2016 - 2019), National Entrepreneur Week (2017), Encuentro Mexiquense, Social Responsibility in Service Companies (2018), Innovation Labs (2018 ), KidZania Business Model, IPADE (2014 - 2019), KidZania: Play Big, ITESM (2019), 1st GirlSTEM OCDE Conference (2019), among many others. Show less

• Commercial Development Officer

  • 2005 - 2016

  Responsible for creating partnerships with top national and global brands, government and CSOs. Head of a multidisciplinary team of 60 people and over 12 million USD in year revenue. Leader and negotiator for the relationship with 117 private brands and government entities, as well as communications spokesperson and head of media management, public relations, and crisis management. Support in the global expansion of KidZania brand, negotiating franchise contracts in Japan, Indonesia, United Arab Emirates, Russia, Turkey, U.S.A and Chile, among others.PR and commercial relations with private sector and government to drive 48% of visitors at KidZania parks in Mexico. Show less

• Chief Operations Officer

  • 2000 - 2005

  Responsible for the financial management and operations of KidZania Santa Fe. Operations leader for all areas of the park, in charge of a team of 7 managers and 700 collaborators. Also, head of the opening and marketing strategy for KidZania Monterrey and KidZania Cuicuilco.Support in the global scaling operations of the KidZania brand.



BancodeMéxico

• Mexico
• Government Administration
• 700 & Above Employee

• Credit Analysis and Commercial Banking Coordinator

  • 1994 - 2000

  Coordination of credit analysis for financial support and guarantees for the construction and acquisition of medium and social interest housing, through multiple banks and limited purpose financial companies (SOFOLES). Credit analysis for small and medium enterprises. Implementation of a credit management system for the Fund for Commercial Development, achieving the technological integration of the entire portfolio and a 7% increase in debt collection. Leader of the public relations area for the Housing Bank Financing and Operation Fund (FOVI). Show less