Marli Varian

RVP, Account Management at MiQ
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area
Languages
  • French -

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Bio

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Credentials

  • | Digital Advertising
    Quantcast
    Jan, 2022
    - Nov, 2024
  • | Quantcast Platform
    Quantcast
    Jan, 2022
    - Nov, 2024
  • Certification: 200 Level - DSP Sales
    U of Digital
    Jun, 2021
    - Nov, 2024
  • Real-time Advertising Fundamentals
    Quantcast
    Mar, 2018
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • RVP, Account Management
      • Oct 2023 - Present

    • United States
    • Technology, Information and Internet
    • 400 - 500 Employee
    • Head of Account Management, East
      • Aug 2022 - Oct 2023

    • Regional Account Director
      • Sep 2019 - Aug 2022

    • Senior Key Account Manager
      • Mar 2018 - Sep 2019

      • Responsible for retention and growth of Quantcast’s largest and highest potential clients • Serve as internal lead on all elements of account strategy and campaign management to ensure success of all campaigns and that all client needs are met and delivered with excellence • Develop strategic relationships with key clients to gain a deep understanding of their business goals and challenges• Demonstrate expertise in programmatic and digital landscape to serve as a trusted partner and resource for internal and client teams Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Associate Director
      • May 2017 - Mar 2018

      • Direct and manage all client deliverables and communication for campaign management, reporting, strategy and planning for Citibank’s global branding campaigns• Translate marketing objectives into a national media plan and for developing cross-channel action steps to deliver and manage an integrated budget, flighting, and media mix recommendations to Citibank • Contribute to thought leadership research for competitive insights and industry trends• Partner with creative team and clients to identify and develop relevant messaging and assets to run in media • Oversee deliverables across TV/Print/Digital/OOH/Social media buying, analytics, research, creative, and event activation teams• Manage two Senior Associates as direct reports Show less

    • Strategy Manager
      • Apr 2016 - May 2017

      • Increased Citibank’s 2016 brand metrics by ensuring excellence in campaign management. 2016 consisted of seven successful campaigns on branding initiatives and sponsorships (i.e. Olympics and geo-targeted branding)• Directly supported the Account Director in defining target audiences for each campaign message by utilizing a variety of proprietary tools to research audience insights to inform more efficient targeting• Developed and maintained essential relationships with inter- agency and publishing partners to foster alignment and coordination between media, creative, and PR in all stages of planning and execution Show less

    • United States
    • Business Consulting and Services
    • 500 - 600 Employee
    • Senior Account Manager
      • Jan 2016 - Apr 2016

      • Successfully grew the Citi Mortgage campaign by delivering on client goals to drive quality leads • Oversaw quality execution of all campaign management tasks by coordinating effective use of the team’s resources across media buyers, publishers, analytics and ad operations • Partnered with search acquisition to lead the design and launch of a new digital acquisition campaign • Responsible for creating measurement plans to ensure learnings inform and impact longer-term strategy and goals • Maintained strong relationships with clients including the ability to navigate and solve complex issues Show less

    • United States
    • Business Consulting and Services
    • 500 - 600 Employee
    • Account Manager
      • Apr 2014 - Jan 2015

      • Led daily client contact, communications and distribution of daily, weekly, and monthly deliverables • Coordinated set up and QA of digital tactics including LAL modeling, remarketing & search retargeting • Managed the timelines, publisher briefs, client feedback, and legal approval of multiple content pieces • Lead the onboarding, set up, and management of a new social media client • Approved all monthly spend and invoices for each partner in coordination with reconciliation teams Show less

    • United States
    • Financial Services
    • 100 - 200 Employee
    • Foundation Source Community Services Associate
      • Jul 2011 - Apr 2014

      Directly responsible for projects supporting the Executive Vice President and National Director of Community and Legal Relations. Projects involve the design, launch, marketing, and operations of two new online resources for private foundation clients. Successfully assisted in the coordination and development of over 50 “cause” web pages, conducting individual research on topics and developing relationships with experts to contribute material.

    • Access Operations Associate
      • Mar 2012 - Jul 2012

      Managed communications for approximately 200 primary nonprofit clients (900 total) as a point of contact for direct day-to-day communications with users to ensure prompt and high quality service to clients.Monitored the website's financial transactions of grants by private foundation clients in addition to monthly reconciliations, daily settlements, and distribution of receipts and notices to grantees.

    • Marketing Coordinator
      • Sep 2011 - Mar 2012

      Functioned as department's go-to person for external and internal communications. Coordinated and managed the various fast-moving elements of next-generation product development, marketing tasks, nonprofit communications, and internal status communications to all Access team members. Controlled the technical aspects for monthly webinars in addition to coordination and pre-content review with featured speakers. Assisted in conceiving, designing, planning and implementing webinars. Researched and analyzed private foundation giving statistics and data for new cause topic ideas. Show less

    • Office Manager, US Certified Sailing Instructor (Level 1)
      • May 2009 - Aug 2010

      Led all daily office operations including opening/closing proceduresManaged substantial sales bookkeeping, records and reconciliations. Responsible for customer relations, including resolving concerns and complaints.

    • Assistant Curriculum Manager and Sailing Instructor
      • May 2009 - Aug 2009

      Designed curriculum and instructed both group and private, adult and junior classes on and off the water. Established criteria and assessed instructors on proper student placement within class levels.

Education

  • Dickinson College
    Bachelor of Arts (BA), Psychology
    2007 - 2011
  • Institut catholique de Toulouse
    Junior Year
  • Staples High School

Community

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