I had the opportunity to assist Maricel in landing a new freelance contract project when I was recruiting for a Digital Marketing Specialist to join the team at Lee & Wrangler HQ office in Belgium. From day one I knew she was the one and I’m glad the hiring manager felt the same way. Professional and with a go-get-it mentality, Maricel proved that she is absolutely capable to adapt herself to fast-paced environments, bringing all her passion and knowledge about fashion and marketing to the business.

Maricel and I worked together on Amazon.es for Herome Cosmetics. After a quick connect where I detailed the challenges and opportunities In Spain (and southern Europe) for Herome Maricel got back to me with a proposal to get Spain on track for Herome. After hardly any time Maricel demonstrated a decent level of knowledge of our brand, products, and competitors. She started by proofreading the listings and keyword research combined with a market analysis. Based on this analysis Maricel came up w/ an approach to increase brand awareness, buy box eligibility, and overall Sales. In less than 6 months Maricel has achieved a sales increase which has doubled since the start of working with Maricel. Over the last 3 months, she has also brought down to Cost of Advertising. I particularly appreciate Maricel’s business sense and attitude. No flashy presentations but facts and figures. Maricel has provided me with an advertising structure and work document that we re-use for other (Amazon) marketplaces. Lastly, Maricel also took the time to debrief my new co-worker Digital Marketeer to make sure he understood what she and I had been up to on Amazon.es. Being able to work like this with a native Spanish-speaking person is priceless.

La cazadora de insights. He tenido la suerte de tener como alumnos/as a grandes planners, que de forma precoz apuntaron maneras en la universidad. Maricel es una "cazadora" de dos lados : organizada, analítica y constante, pero también sensible, creativa y emotiva. Le apasionan los retos. No se da por vencida. Su empatía para entender realidades muy diferentes es especial. Lleva en su ADN el sentido estratégico. Sabe comunicar y motivar. Recomendable al 200%.

I had the opportunity to assist Maricel in landing a new freelance contract project when I was recruiting for a Digital Marketing Specialist to join the team at Lee & Wrangler HQ office in Belgium. From day one I knew she was the one and I’m glad the hiring manager felt the same way. Professional and with a go-get-it mentality, Maricel proved that she is absolutely capable to adapt herself to fast-paced environments, bringing all her passion and knowledge about fashion and marketing to the business.

Maricel and I worked together on Amazon.es for Herome Cosmetics. After a quick connect where I detailed the challenges and opportunities In Spain (and southern Europe) for Herome Maricel got back to me with a proposal to get Spain on track for Herome. After hardly any time Maricel demonstrated a decent level of knowledge of our brand, products, and competitors. She started by proofreading the listings and keyword research combined with a market analysis. Based on this analysis Maricel came up w/ an approach to increase brand awareness, buy box eligibility, and overall Sales. In less than 6 months Maricel has achieved a sales increase which has doubled since the start of working with Maricel. Over the last 3 months, she has also brought down to Cost of Advertising. I particularly appreciate Maricel’s business sense and attitude. No flashy presentations but facts and figures. Maricel has provided me with an advertising structure and work document that we re-use for other (Amazon) marketplaces. Lastly, Maricel also took the time to debrief my new co-worker Digital Marketeer to make sure he understood what she and I had been up to on Amazon.es. Being able to work like this with a native Spanish-speaking person is priceless.

La cazadora de insights. He tenido la suerte de tener como alumnos/as a grandes planners, que de forma precoz apuntaron maneras en la universidad. Maricel es una "cazadora" de dos lados : organizada, analítica y constante, pero también sensible, creativa y emotiva. Le apasionan los retos. No se da por vencida. Su empatía para entender realidades muy diferentes es especial. Lleva en su ADN el sentido estratégico. Sabe comunicar y motivar. Recomendable al 200%.

I had the opportunity to assist Maricel in landing a new freelance contract project when I was recruiting for a Digital Marketing Specialist to join the team at Lee & Wrangler HQ office in Belgium. From day one I knew she was the one and I’m glad the hiring manager felt the same way. Professional and with a go-get-it mentality, Maricel proved that she is absolutely capable to adapt herself to fast-paced environments, bringing all her passion and knowledge about fashion and marketing to the business.

Maricel and I worked together on Amazon.es for Herome Cosmetics. After a quick connect where I detailed the challenges and opportunities In Spain (and southern Europe) for Herome Maricel got back to me with a proposal to get Spain on track for Herome. After hardly any time Maricel demonstrated a decent level of knowledge of our brand, products, and competitors. She started by proofreading the listings and keyword research combined with a market analysis. Based on this analysis Maricel came up w/ an approach to increase brand awareness, buy box eligibility, and overall Sales. In less than 6 months Maricel has achieved a sales increase which has doubled since the start of working with Maricel. Over the last 3 months, she has also brought down to Cost of Advertising. I particularly appreciate Maricel’s business sense and attitude. No flashy presentations but facts and figures. Maricel has provided me with an advertising structure and work document that we re-use for other (Amazon) marketplaces. Lastly, Maricel also took the time to debrief my new co-worker Digital Marketeer to make sure he understood what she and I had been up to on Amazon.es. Being able to work like this with a native Spanish-speaking person is priceless.

La cazadora de insights. He tenido la suerte de tener como alumnos/as a grandes planners, que de forma precoz apuntaron maneras en la universidad. Maricel es una "cazadora" de dos lados : organizada, analítica y constante, pero también sensible, creativa y emotiva. Le apasionan los retos. No se da por vencida. Su empatía para entender realidades muy diferentes es especial. Lleva en su ADN el sentido estratégico. Sabe comunicar y motivar. Recomendable al 200%.