Maria Williams
Lead, Traffic Management | VSBrooks Advertising at VS/BROOKS- Claim this Profile
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Bio
Matthew Connolly
It is rare to find a hard worker, a motivational individual, and a good friend in a single colleague, but Maria is such a person. She has proven to me over the better part of a decade that she is capable and consistently excels at managing all aspects of agency process. She is a proven asset that I can say with clear certainty, has made my job as both a Graphic Designer and an Art Director far easier and more enjoyable.
LinkedIn User
I had the pleasure of working with Maria as part of the HH Advertising accounts team. She is creative, thoughtful and extremely dedicated to her responsibilities. With such a busy agency, Maria gives new meaning to the term "ownership," managing a project from concept to production, and everything in between. She is a tireless manager and a great addition to any team!
Matthew Connolly
It is rare to find a hard worker, a motivational individual, and a good friend in a single colleague, but Maria is such a person. She has proven to me over the better part of a decade that she is capable and consistently excels at managing all aspects of agency process. She is a proven asset that I can say with clear certainty, has made my job as both a Graphic Designer and an Art Director far easier and more enjoyable.
LinkedIn User
I had the pleasure of working with Maria as part of the HH Advertising accounts team. She is creative, thoughtful and extremely dedicated to her responsibilities. With such a busy agency, Maria gives new meaning to the term "ownership," managing a project from concept to production, and everything in between. She is a tireless manager and a great addition to any team!
Matthew Connolly
It is rare to find a hard worker, a motivational individual, and a good friend in a single colleague, but Maria is such a person. She has proven to me over the better part of a decade that she is capable and consistently excels at managing all aspects of agency process. She is a proven asset that I can say with clear certainty, has made my job as both a Graphic Designer and an Art Director far easier and more enjoyable.
LinkedIn User
I had the pleasure of working with Maria as part of the HH Advertising accounts team. She is creative, thoughtful and extremely dedicated to her responsibilities. With such a busy agency, Maria gives new meaning to the term "ownership," managing a project from concept to production, and everything in between. She is a tireless manager and a great addition to any team!
Matthew Connolly
It is rare to find a hard worker, a motivational individual, and a good friend in a single colleague, but Maria is such a person. She has proven to me over the better part of a decade that she is capable and consistently excels at managing all aspects of agency process. She is a proven asset that I can say with clear certainty, has made my job as both a Graphic Designer and an Art Director far easier and more enjoyable.
LinkedIn User
I had the pleasure of working with Maria as part of the HH Advertising accounts team. She is creative, thoughtful and extremely dedicated to her responsibilities. With such a busy agency, Maria gives new meaning to the term "ownership," managing a project from concept to production, and everything in between. She is a tireless manager and a great addition to any team!
Credentials
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Google Ads Search Certification
SkillshopMar, 2023- Sep, 2024
Experience
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VS/BROOKS
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United States
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Advertising Services
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Lead, Traffic Management | VSBrooks Advertising
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Jan 2021 - Present
Manage the process to get creative work executed, versioned, and ready to be trafficked out using the Monday.com platform for various mediums.Work with Project Management, Creative studio, Production and Account Management to assign specific team members to the steps required to complete the job.Review daily workload with internal departments and adjust assignments as needed to ensure the appropriate talent is used and workloads are evenly maintained.Traffics approved completed work to media outlets for Print, OOH, Radio, TV (Extreme Reach), Digital (Sizmek).Routes media partner produced proofs to gain internal/client approval before going live.Identify areas of improvement to streamline processes for traffic management, workflow andcommunication.Monitor resource requirements and alerts the appropriate staff when outside/freelance staffing is needed. Show less
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Senior Project Manager
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Sep 2012 - Jan 2021
Work directly with the Account Services team to manage all marketing communications projects for assigned clients. Involved from new business meetings and pitches through project completion. Responsible for initiating proposals and project plans, then guiding the project through creative development and delivery. As the liaison between the Account Services and Creative team, I am responsible for the internal scheduling of work throughout the agency and coordinate the movement of all jobs through all departments. Responsible for creating timelines and maintaining daily status reports of all active jobs to ensure accurate scheduling and delivery. All projects are initiated and maintain through the web-based program, Function Point. As the agency's Data Management Specialist, I assist clients in implementing and launching successful direct campaigns with effective data mining. This service is done utilizing the Sales Genie web-based program. Additionally, I supervise our in-house Art Department, Copy Editor, Proofreader, Project Coordinator, and Production Manager. I also identify when freelance talent is needed, securing and managing the talent and maintaining our talent pool for future need. Show less
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Account Director
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Mar 2011 - Sep 2012
Oversaw bridal, consumer and trade campaigns (over $10 million in scope), including, content and creative direction and communication with 30+ internal employees. Presented creative concepts, budgets and media plans to key senior level team. Managed partnerships with Martha Stewart and Sesame Street.Supervised creative development & campaigns, including the launch of two new resorts.Liaised 40+ contacts for development of collateral, print, OOH, online, and broadcast.Served as department subject matter expert to Account, Design & Production teams.Managed internal marketing and production teams to ensure that production stayed on task and on budget. Trained and managed the Account Services team.Managed agency resources to meet client needs & achieve effective agency workflow. Show less
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Traffic Manager
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Jul 2000 - Mar 2011
Facilitated the flow of all projects through the agency by serving as a liaison between Creative, Production & Account Services departments ensuring all deadlines were met.Scheduled all projects with the Production department to meet print deadlines.Managed project assignments for art directors and copywriters.Worked closely with the team on marketing analysis for presentations.Maintained relationships with clients, vendors and publications to ensure that all needs and deadlines were met.Estimated all print production jobs.Proofread and transmitted all final files electronically to the publications. Show less
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Daniels and Roberts
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United States
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Investment Management
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Traffic Manager
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Aug 1999 - Jul 2000
Organized daily work schedule for the production and art departments. Ensured that all projects were on target for deadlines by serving as a liaison between the Creative, Production and Client Services teams. Maintained and updated daily progress of projects in the ADMAN database. Supervised weekly production/status meetings. Organized daily work schedule for the production and art departments. Ensured that all projects were on target for deadlines by serving as a liaison between the Creative, Production and Client Services teams. Maintained and updated daily progress of projects in the ADMAN database. Supervised weekly production/status meetings.
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Abarta Media
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United States
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Advertising Services
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Senior Production Coordinator
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Mar 1997 - Aug 1999
Maintained daily communication with vendors to ensure all deadlines were met. Trafficked both new and pick-up advertising/editorial materials to publications. Maintained film libraries both on site and at pre-press houses. Supervised all press runs. Maintained daily communication with vendors to ensure all deadlines were met. Trafficked both new and pick-up advertising/editorial materials to publications. Maintained film libraries both on site and at pre-press houses. Supervised all press runs.
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Education
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Florida Memorial University
Bachelor's degree, Business
Community
