Experience

Canny

• Senegal
• Retail Apparel and Fashion
• 1 - 100 Employee

• Content Marketing Manager

  • Sep 2022 - Present

  Toronto, Ontario, Canada Leading the content strategy and execution to bring Canny to the world in all its glory



MS VISION

• France
• Real Estate
• 1 - 100 Employee

• Owner/Photographer

  • Jan 2016 - Present

  Toronto, Canada Area Inspired by everyone's need for never forgetting moments that matter, MS Vision was born. Our belief is that all moments are precious. Whether you are a model looking to build a portfolio, a couple who wants to capture a magical love story, two lucky people about to build a family or bring a new life into this world, we at MS Vision will ensure nothing is missed.



Maropost

• Software Development
• 200 - 300 Employee

• Marketing Communications Specialist

  • Jun 2021 - Sep 2022

  Toronto, Ontario, Canada - Leading, executing and measuring the content strategy and quarterly calendar – blogs, PDF guides, emails, PRs, organic social media and more to generate consistent and qualified leads - Increasing brand awareness and generating web traffic through partner relationships - Collaborating with Neil Patel Digital and other external agencies on SEO optimization, paid social and search - Planning and executing webinars in collaboration with other teams - Creating co-marketing content… Show more - Leading, executing and measuring the content strategy and quarterly calendar – blogs, PDF guides, emails, PRs, organic social media and more to generate consistent and qualified leads - Increasing brand awareness and generating web traffic through partner relationships - Collaborating with Neil Patel Digital and other external agencies on SEO optimization, paid social and search - Planning and executing webinars in collaboration with other teams - Creating co-marketing content with prominent clients like New York Post, Rolling Stone and Hard Rock Show less



Bell

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Communications Specialist

  • Jul 2020 - Jun 2021

  Mississauga, Ontario, Canada - Revived the corporate blog (hosted on Wordpress) for Bell Business Markets through creating strategy, conducting research, writing and editing blog articles and tracking results through Google Analytics, LinkedIn and Twitter Analytics - Wrote and edited content for brochures, emails and presentations - Assisted digital and social media teams with various promotional projects through Facebook, Twitter and LinkedIn ads, created copy and tracked results - Helped the graphic design team… Show more - Revived the corporate blog (hosted on Wordpress) for Bell Business Markets through creating strategy, conducting research, writing and editing blog articles and tracking results through Google Analytics, LinkedIn and Twitter Analytics - Wrote and edited content for brochures, emails and presentations - Assisted digital and social media teams with various promotional projects through Facebook, Twitter and LinkedIn ads, created copy and tracked results - Helped the graphic design team with brochure, email and booklet designs Show less



Ryerson University

• Canada
• Higher Education
• 700 & Above Employee

• Graphic Designer

  • Apr 2020 - Sep 2020

  Toronto, Ontario, Canada - Designed and compiled the annual report for Ted Rogers Business Career Hub to showcase the department's achievements - Created logos for various departments within Business Career Hub and beyond to attract student engagement - Produced social media graphics to invite students to enjoy university life



PaymentEvolution

• Canada
• Financial Services
• 1 - 100 Employee

• Marketing Specialist

  • May 2020 - Jun 2020

  Mississauga, Ontario, Canada - Rebranded company's logos, visual assets and messaging tone to connect with target and current customers on a deeper level - Copywrote for blogs, landing pages, social media, newsletters and more, appealing to small businesses (B2B), accounting and HR audience - Designed sell sheets, social media and web graphics to make marketing messaging stronger - Created landing pages using Elementor to generate leads, resulting in 25% increase in web traffic



TalentEgg

• Canada
• Advertising Services
• 1 - 100 Employee

• Content and Marketing Specialist

  • Aug 2019 - May 2020

  Toronto, Canada Area - Created editorial and visual content for 3 companies (TalentEgg, CharityVillage and Bmeaningful) as well as clients in various industries - Managed social media strategy and execution for over 34 Fortune 500 companies - Produced and edited original photo and video content - Designed and wrote content for email campaigns - Measured social media analytics, providing strategic recommendations - Engaged with the community through contests and giveaways - Managed 3 full-time… Show more - Created editorial and visual content for 3 companies (TalentEgg, CharityVillage and Bmeaningful) as well as clients in various industries - Managed social media strategy and execution for over 34 Fortune 500 companies - Produced and edited original photo and video content - Designed and wrote content for email campaigns - Measured social media analytics, providing strategic recommendations - Engaged with the community through contests and giveaways - Managed 3 full-time interns and over 30 contributing writers

• Content and Marketing Coordinator

  • Jun 2018 - Aug 2019

  Toronto, Canada Area - Created marketing strategy for new product launches and for clients’ marketing campaigns targeted at hiring students and young professionals - Designed graphics for social media posts, digital and print ads, email blasts, website content for a family of companies (TalentEgg, CharityVillage, Bmeaningful) and on behalf of 34 Fortune 500 companies - Wrote lifestyle and promotional articles, social media copy and press releases - Trained, managed and proofed work of 3 full-time… Show more - Created marketing strategy for new product launches and for clients’ marketing campaigns targeted at hiring students and young professionals - Designed graphics for social media posts, digital and print ads, email blasts, website content for a family of companies (TalentEgg, CharityVillage, Bmeaningful) and on behalf of 34 Fortune 500 companies - Wrote lifestyle and promotional articles, social media copy and press releases - Trained, managed and proofed work of 3 full-time interns - Managed a team of 30+ free-lance contributing writers, providing creative direction and editing their editorials - Produced monthly analytic reports identifying opportunities for improvements on all social media platforms (Facebook, Instagram, Twitter and LinkedIn) for TalentEgg, CharityVillage and Bmeaningful as well as client campaigns - Assisted with event management: event planning, execution, photography, videography - Worked under tight deadlines within strict brand standards for clients from various industries



Devry Smith Frank LLP

• Canada
• Law Practice
• 100 - 200 Employee

• Marketing Coordinator

  • May 2017 - Jun 2018

  Toronto, Canada Area • Designed (Adobe InDesign, Photoshop, Illustrator, Premier) and coordinated advertising for traditional and digital media including magazines, newspapers, OOH, social media, website, etc. • Scripted, recorded and edited videos for lawyers’ web profiles • Covered photography and picture editing for all promotional materials and during all corporate events • Maintained corporate website (WordPress, HTML), social media (Facebook, Twitter, LinkedIn, Youtube, Google+, Intranet)

• Junior Marketing Coordinator

  • May 2016 - May 2017

  Toronto, Canada Area • Assisted with design and content creation for advertising, website and social media • Researched and compiled databases for lead generation, email (MailChimp) and direct mail communications • Assisted with events organization, publications, PowerPoint design, photography and photo editing



All Health Medical Centre

• Canada

• Marketing Associate

  • Jul 2015 - May 2016

  Thornhill, ON • Promoted cosmetics department on the website and Facebook through doctors’ biographies, sponsored posts, testimonials, blog posts and photography • Communicated with diverse customers and partners, negotiated and created relationships, booked clients for appointments using Universal Scheduling software • In charge of psychological clientele – reviewed medical files, assessment and treatment reports, issued invoices, created outstanding summaries, prepared packages for insurance… Show more • Promoted cosmetics department on the website and Facebook through doctors’ biographies, sponsored posts, testimonials, blog posts and photography • Communicated with diverse customers and partners, negotiated and created relationships, booked clients for appointments using Universal Scheduling software • In charge of psychological clientele – reviewed medical files, assessment and treatment reports, issued invoices, created outstanding summaries, prepared packages for insurance companies Show less



About Communications

• Canada
• Telecommunications
• 1 - 100 Employee

• Marketing Creative Writer and Social Media Specialist

  • Apr 2014 - Sep 2014

  Toronto, Canada Area • Created and executed overall marketing and social media strategy aimed at generating new leads • Moved company website from Joomla to WordPress, incorporated blogs and integrated website with social media • Developed brochures for current and prospective customers • Conducted customer satisfaction research project (NPS – Net Promoter Score), made recommendations • Managed a blogger outreach program and built an active brand ambassador network • Provided creative leadership and… Show more • Created and executed overall marketing and social media strategy aimed at generating new leads • Moved company website from Joomla to WordPress, incorporated blogs and integrated website with social media • Developed brochures for current and prospective customers • Conducted customer satisfaction research project (NPS – Net Promoter Score), made recommendations • Managed a blogger outreach program and built an active brand ambassador network • Provided creative leadership and feedback via concept, artistic direction and strategy Show less



Chi Junky

• Canada
• Wellness and Fitness Services
• 1 - 100 Employee

• Social Media and Marketing Associate

  • Aug 2013 - Jan 2014

  Toronto, Canada Area • Promoted a startup company by creating and distributing media content to the target market resulting in increased awareness and popularity, opening of the yoga studio • Developed social media strategy as a part of a team in order to provide value to current and potential clients • Worked individually with the founder while taking and editing photos of her for the future promotional materials