Senior Project Manager

• Apr 2021 - Present

Manager

• Feb 2017 - Apr 2021

BrandActive specializes in the financial analysis, strategy and logistics of rebranding implementation for organizations undergoing a brand identity change due to a rebranding program, an acquisition, merger, split, or spin-off. Our services combine industry-leading analytics with a unique and proven methodology that provides our clients with the information needed to make sound financial decisions, set accurate expectations, and meet their objectives while saving time and money. Since 1998, BrandActive has scoped, budgeted, planned, and executed brand change for many of the world’s most valuable brands.As Manager, Brand Application Services, I am responsible for leading the review and tracking of site recommendations, administering the team’s design request system and processes, supporting improved quality control on deliverables, and developing analytics to track the performance of the department (e.g., earned value analysis). I also support the growth and development of my direct reports through training and coaching, provide branded asset training as required for team members and maintain client deliverable quality levels of branded assets.Since joining BrandActive, I have been responsible for implementing a work management system for the design department which has significantly improved interdepartmental communication and collaboration. Alongside client engagement teams I have worked on rebrand implementation projects for large national and international clients including HP, IQVIA, BHGE, and Hackensack Meridian Health. In my role as Manager, Brand Application Services I am responsible for the success of design projects within the department. Part of my role also involves developing unique approaches to meet client needs and the overall implementation strategy and budget.

Senior Associate, Project Delivery

• Jun 2016 - Feb 2017

As a Senior Associate at BrandActive, I had the opportunity to work on engagements with large healthcare and oil and gas clients. The biggest challenge was working with a national healthcare client with multiple assets that required rebranding and the added pressure of a region that had to launch under the new brand in less than 6 months. This required careful planning, a strong partnership with vendors and continuous risk management. In addition, I led a number of internal change initiatives including focused on improving cross-departmental communication, collaboration, and knowledge transfer.

Project Coordinator

• Nov 2013 - Mar 2016

Responsible for managing and tracking projects through the project lifecycle funded by the Ministry of Immigration under the umbrella of a “Bridging” program portfolio for Internationally Educated Professionals and Adult learners lead by York University and the Association of Ontario Land Surveyors. Worked closely with business functional areas including finance, accounting, marketing, professional services, procurement and IT as well as senior university officers, and consultants to define and monitor project priorities, scope, resources requirements and allocation, funding, and timing of delivery with a focus on implementing performance management measures to ensure that ministry goals and compliance requirements are met.Reviewed, analyzed and interpreted project data and information from various sources to track, issues, actions, decisions, and to validate project deliverables.Collaborated with faculty, administrators, subject matter experts and instructional designers to identify learning program specifications, best practices, competencies, evaluation and assessment criteria to facilitate continuous improvement of blended learning offerings.Performed financial analysis, planning, and management including budgeting, forecasting, invoicing, billing, monthly reporting and annual audit preparation for a multi-million dollar, multi-year project budget in accordance to requirements set out by the ministry of Citizenship and Immigration.

Project Coordinator

• Mar 2013 - Nov 2013

Coordinated projects and managed daily project activities in MS Project and monitored progress against project baseline, updating project plans to reflect changes, tracking change requests throughout the project life cycle and recommending corrective actions.Assisted with the development of project management plans including, schedules, communication plans, stakeholder management plans, procurement plans and financial forecasting and budgeting. Coordinated audit preparation for external auditors as well as continuous evaluation and improvement of the effectiveness of the reporting process.Reviewed, assessed, and tracked overall project costing, budgeting and forecasting.Oversaw requirement identification as well as the development, design and implementation of a candidate application management database, Customer Relationship Management (CRM) system and a learning management system. Which included providing guidance, instruction, and mentoring users on new systems.Collected metrics and assessed the impact of current application and assessment processes through extensive historical research, benchmarking and process analysis and identified process improvements.Analyzed data and made recommendations to procedures and business strategy elements to increase effectiveness of assessment processes and reduce membership backlog.

Research Assistant

• Jan 2012 - Dec 2012

As a researcher with the Canadian Armed Forces, I designed and undertook research into human resource and training challenges focusing on intercultural relations, leadership development, organizational identity, intercultural intelligence, and emotional intelligenceStarting off with a review and evaluation existing program delivery systems and specific learning outcomes for training and cultural awareness programs, I then proceeded to develop recommendations for application of best practices in adult learning as well as working and learning among different cultures to improve the impact of training programs.The majority of my work was focused on communities in Canadas North and the applicability of training in culturally complex environments.

Program Administrator, Town-Gown Relations

• Sep 2008 - Dec 2012

Worked with University governance to conduct research and analysis into greater student community and city issues related to housing, wellbeing, health and safety, and advocacy providing recommendations as well as program and policy options to promote student success off campus. Used in depth knowledge of residential legislation, municipal bylaws and knowledge of community resources to respond and provide guidance to client inquiries to facilitate mediation and resolution of tenant, landlord, and community member issues using in-depth legislation and contract knowledge along with negotiation and facilitation techniques escalating individual cases to appropriate legal services when required.Formulated and delivered marketing plans increasing awareness of concerns regarding students, community relations, and enhanced the visibility of the Town-Gown office on campus.

Youth Services Officer

• May 2011 - Dec 2011

Assisted in the planning, implementation and operations for the service Canada center and its programs. Developed partnerships with community agencies, employment service providers, and individual employers.Conducted presentation and public speaking events at Universities, colleges, community centers and other community events. Assisted in the planning, implementation and operations for the service Canada center and its programs. Developed partnerships with community agencies, employment service providers, and individual employers.Conducted presentation and public speaking events at Universities, colleges, community centers and other community events.