Experience

ASPESI

• Italy
• Retail Apparel and Fashion
• 1 - 100 Employee

• Visual Merchandising & Store Development

  • Jan 2020 - Present

  Working within the Retail Department business division I’m responsible for all aspects of creative design & visual merchandising including key coordination for delivering store and window designs globally. 1. Creative Services 2. Franchise roll out support 3. Global store opening 4. Line Openings 5. VM Guidelines 6. Store Development Working within the Retail Department business division I’m responsible for all aspects of creative design & visual merchandising including key coordination for delivering store and window designs globally. 1. Creative Services 2. Franchise roll out support 3. Global store opening 4. Line Openings 5. VM Guidelines 6. Store Development



MLOSCO DESIGN

• Italy
• Architecture and Planning

• Freelancer Creative Designer

  • Oct 2019 - Present

  Working in a freelance capacity I supported various business organizations with their store branding and marketing collateral. This included interior design, visual creative design and merchandising.Laundry Pop - Montesano Scalo -SALaundry Self Service Concept ASPESI, Milano Working within the Retail Department business division I’m responsible for all aspects of creative design & visual merchandising including key coordination for delivering store and window designs globally. 1. Creative Services2. Franchise roll out support3. Global store opening4. Line Openings5. VM Guidelines6. Store DevelopmentTRUSSARDI, Milano Graphic support for the brand book layoutGraphic support for presentationsCreating digital invitations for events Show less

• Freelancer Creative Designer

  • May 2019 - Dec 2019

  Harth on point, ViennaA community & heartwork of open-minded entrepreneurs, creatives and make-it-happen’er.Connected by the same heart frequency, created to inuence the now for a better tomorrow with the goal to un-boxthe corporate business world.The brief required a brand new logo, development of the brand concept and strong art direction.NMA - STUDIO NOTARILE, SalernoProvide public notary services and the brief required an interior design concept of two spaces design and a new logo includingbusiness cards design and folders.Castello Monte Vibiano, PerugiaWinery Company since 19 century.The brief required to design a new brand identity, including logo, packaging, and concept to launch a cosmetic line and a design conceptof showroom and pop-ups stores.DR. Francesco Capuano, RomeSurgeon in Rome and Milan. The brief provides the design of a business card.Karl Lagerfeld B.V. , AmsterdamFashion company, working as a freelancer into Retail and VM department.Creative Services: supporting the design and VM of windows, special projects & pop-ups, frominception to installation (retail, franchising, license, and marketing department).DR. Raffaele Losco, NaplesPediatrician surgeon doctor in Naples. The brief provides the design of a business card and a colorful medical gown. Show less

• Freelancer Graphic designer

  • Jan 2014 - May 2019

  Nina Smith, NaplesNina Smith sandals are ‘handmade’ and their distinctive design owes its history to the colors emanating from South Italy, particularly the Island of Capri and The Amalfi Coast. The brief required a brand-new logo that reflected the artisan heritage and showcased the print design that was used in the final product. To support this I was also tasked with creating and designing the brand profile used in marketing brochures as part of the global marketing positioning.Federazione Italiana Medici Pediatri – FIMP Napoli, Naples FIMP is a national organization that acts as a federation for Italian Doctors to discuss and debate major medical issues. The brief required a new design for a specialist ‘lapel badge’ that clearly identified the Napoli branch members of FIMP.Studio Legale, RomeSamperisi & Zarrelli provide legal consultancy advice, specializing in civil rights, consumer rights, commercial & corporate law. As a fledgling business sitting within the legal space, the brief required a brand-new logo design which reflected the names of the original founders and could be easily used across all media channels. Rarinantes, NaplesExclusive membership club acquired by private investors. The building and surroundings were originally used as aleisure sports center. My brief was to redesign all marketing collateral to reflect exclusivity and high-end services. This involved modernizing the brand logo, updating menu cards and ensuring all external communication materials reflected the brand values of this exclusive private members club. Show less



Loewe

• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• WINDOWS & POP UPS SPECIALIST

  • Oct 2018 - May 2019

  Working in Windows Design Specialist I am responsible to manage, develop and implement creative concepts for windows, pop-ups and special events: 1.Design and express through graphical representation creative proposals for windows, special events and pop ups. 2.Develop the idea in order to get a feasible project in terms of design, materials, construction details and budget 3.Search for new and interesting materials and techniques. 4.Manage suppliers by making the orders and tracking samples and materials. 5.Put into effect timelines and production calendar. 6.Set up Europe windows. 7.Organize and keep updated VM library with books, magazines and material samples. Show less



KARL LAGERFELD

• Netherlands
• Retail Apparel and Fashion
• 700 & Above Employee

• VM Window & Creative design

  • Jan 2014 - Oct 2018

  Working within the Retail Department business division I’m responsible for all aspects of creative design & visual merchandising including key coordination for delivering store and window designs globally. This encompasses working closely with marketing and store development teams and project managing external suppliers. 1. Creative Services: supporting the design of seasonal windows, special projects & pop-ups, support from inception to installation.2. Franchise roll out support: overarching responsibility, ensuring VM requests are clearly understood by all stakeholders.3. Global store opening: ensuring quality VM standards remain high at all times. 4. Line Openings: creative thinking that understands and captures the imagination of core target audiences.5. VM Guidelines: Development of Full Price & Outlet guidelines.6. Store Development: support and monitoring roll out plan & creative tools for dedicated projects. Show less

• Fashion Trends and Design

  • Jul 2013 - Dec 2013

  Integrated into the Merchandising Department, working directly under the Director to realize the rollout of the store concepts. 1. Benchmarked designs and products against existing competitor's products in the marketplace. 2. In-depth research and trend analysis.3. Creation of mood board in conception stage of product design.4. Analysis of all recent runway trends across all markets. 5. Historical and on-going observation of competitor brand positioning and roll out strategies. 6. Monitoring brand DNA.7. Creation of visual samples for the supply chain.8. Research for all departments on common themes. Show less



Krizia International

• Italy
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Consultant Visual Merchandising

  • May 2017 - May 2018

  Working as a design consultant responsible for creating global visual merchandising guidelines. Key responsibilities: VM Guidelines & Line Opening: 1. Preparing seasonal guidelines (Pre, Main & Show collection) for shootings. 2. Development of Full Price guidelines (layout execution, details and content). 3. VM supervision support during line openings on seasonal needs for showroom set up. Working as a design consultant responsible for creating global visual merchandising guidelines. Key responsibilities: VM Guidelines & Line Opening: 1. Preparing seasonal guidelines (Pre, Main & Show collection) for shootings. 2. Development of Full Price guidelines (layout execution, details and content). 3. VM supervision support during line openings on seasonal needs for showroom set up.



Studio Asia, Gruppo perMare, Modus e Istituto Marangoni

• Milano, Italia

• Interior Designer

  • Mar 2013 - Oct 2013

  Micro SPA 20sqm for the new luxury yacht Amer Cento for the Italian brand Gruppo perMare. It was introduced in the conference “My SPA from macro TO micro SPA” in the 53rd Genoa International Boat Show. 1. Direct development of bathing systems for luxury yachts. 2. 3D AutoCAD design project. 3. Multilingual team project. Micro SPA 20sqm for the new luxury yacht Amer Cento for the Italian brand Gruppo perMare. It was introduced in the conference “My SPA from macro TO micro SPA” in the 53rd Genoa International Boat Show. 1. Direct development of bathing systems for luxury yachts. 2. 3D AutoCAD design project. 3. Multilingual team project.



Design for Waterfront Architecture

• Bergamo, Italia

• Interior Designer

  • Jun 2013 - Jun 2013

  International workshop following the Green creative field approach aimed at Italian and international architects and creatives for the promotion of the integrated system of the Bergamo lakes. 1. 3D rendering design projects. 2. Integral part of a team of six designers and architects. 3. In-depth use of Photoshop to achieve project goals. 4. Group coordinator for all projects International workshop following the Green creative field approach aimed at Italian and international architects and creatives for the promotion of the integrated system of the Bergamo lakes. 1. 3D rendering design projects. 2. Integral part of a team of six designers and architects. 3. In-depth use of Photoshop to achieve project goals. 4. Group coordinator for all projects