Experience

GMA Corporate

• Spain
• Investment Management
• 1 - 100 Employee

• Asset Management

  • Feb 2021 - Present

  GMA Corporate is Spain’s leading independent Hotel Investment and Asset Management firm, with a portfolio of close to 50 upscale to luxury hotels, +7,000 rooms, with an asset value of +€1.300 million, as well as +520.000 m² of outsourced hotel spaces. As Asset Manager, hands-on responsible for a portfolio of hotels (no team or junior staff), in charge of contract compliance, management, development and value enhancement of the company's hotel assets, including: > full hotel income analysis and control: generation, distribution and revenue management, rooms revenue as well as all other income F&B, MICE, Retail, Health & Wellness, Parking and other space optimization… > full benchmarking and strategic positioning analysis and control > analysis and control of hotel operating accounts > analysis and control of investment/divestment parameters, actions to continuously increase value of hotel assets > Keen analytical mind that allows to quickly understand the evolution of results and the actions to take for constant performance improvement > Set up of Asset Management policies, procedures and templates for the company to streamline and ensure efficient work practices, improve productivity and control > other consulting and advisory in hotel development and asset management Show less



GRAN PALAS 5 EXPERIENCE

• Spain
• Hospitality
• 1 - 100 Employee

• Resort General Manager - Refurbishment & Opening

  • Nov 2019 - Nov 2021

  • Refurbishment/Reopening Privately owned 5* Spa Resort 145 rooms - Spain • business turn-around and full expansion of target markets • increase of revenues in all departments year-round with new high-quality Golf, Sport, MICE and Wellness markets with adapted price/package strategies. • Optimization of space use & lifestyle concepts with 4 restaurants/bars, MICE space up to 1000 pax, 4000 m2 Thalasso Spa, wine market and 5 local golf courses • active enhancement of Revenue Management and Profit Optimization in all operational departments with full set up, implementation, training of all new quality standards, procedures, cost control COVID summer achievements: +5% Av. Occ – 200€ ADR (+10€ YOY) - TripAdvisor Ratings Excellent-V.Good 80% - Google Reviews 5* 70% - Booking.com 8.7 Fabulous (from previous year 8.2) - YOY Reductions -10% on Food Cost & -20% on Staff for increased profit margin while enhancing personalised service, guest satisfaction and service excellence Show less



The Westin Bonmont Golf Resort & Spa

• Spain
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Resort General Manager - Hotel Set Up and Opening

  • Nov 2018 - Jan 2021

  • Pre-Opening - Opening - Marriott 5* Golf Resort, 135 rooms – Catalunya, Spain • Full set up/implementation all operational, sales & marketing and administration, golf services and 360º Wellness Lifestyle concept • Team Leadership and hands-on in-depth training of all Westin Marriott standards and procedures in all departments achieving top level by opening • Strategic Leader in all systems: from reservations and revenue management through Marsha and Opera to Oracle POS system. • Successful strategy to optimize sales throughout the year with careful mix of leisure, sports, MICE, spa, wine & golf, with high pre-opening reservations • Construction coordination & brand conformance control to achieve Marriott exacting standards for a 5* Westin Resort Show less



Rosie's Good Things Restaurant Franchise

• Managing Director - Brand Set Up & Opening

  • Jan 2017 - Oct 2018

  • Brand Set Up and Opening New Concept Coffee Shop & Restaurant Franchise - Barcelona, Spain • complete new concept set up, operational, marketing, brand design • leader in the successful operations opening for this unique Concept Coffee Shop Bakery & Restaurant Franchise • Complete interior design and renovation on tight budget, professional standards and procedures, very special Family & Friends neighborhood restaurant with healthy lifestyle alternatives and original woodburning oven specialties. • hiring and training of all staff, front and back of house, production and control, fully in charge of operation, marketing, sales and finance, income optimization per hour: • Top 2 online ranking from opening month and throughout 1st operational year, 90% guest return rate and successful loyalty programme, 25% F&B cost Show less



Marble Stella Maris Ibiza

• Spain
• Hospitality
• 1 - 100 Employee

• Hotel General Manager - Refurbishment, Re.Branding and Opening

  • Aug 2015 - Jan 2017

  • Refurbishment, Re-Brand & Opening 4 & 5 Star Holiday Resort - 300 rooms • Set up & implementation of Lifestyle Concepts + brand standards full hotel, 5 full new unique Food & Beverage concepts and workshop/activity plan for income optimization • Daily control construction, 120.000 m2 full refurbishment, 300 rooms, upgrade 3 star to 4* full service resort, with 60 room 5* Elite section, Spa and 6 new F&B outlets. • Full business set up, hiring and training of all staff, P&L Set up and management, successful rebranding and re-opening, strong motivational Team Leadership • 1,5 million GOP within 1st 2 months, average guest satisfaction of 8 to 10, very low 0,05% guest complaints, controlled staff turnover of only 2% Show less



Aloha Hill Club Marbella

• General Manager - Refurbishment, Brand Set Up and Opening

  • Aug 2013 - Aug 2015

  • Brand Set Up, Refurbishment - Opening Holiday Resort 140 Luxury Apartments • Achievements include finalising construction to high standards and amply covering apartment sales forecast and budget • Design, construction and set up of F&B Department with pool bar & restaurant, private wine cellar and wine club, padel and tennis, 500 m2 spa & gym, 4 pools to top international standards • Set up Healthy Club Lifestyle Experience Concept, full standards and procedures • Hiring & training hospitality team for personalised services and continuous improvement, driving sales optimisation in al departments and cost control • Creation & implementation of unique Guaranteed Rental Programme increasing sales and exclusive investment returns to homeowners and Owning Company Show less



Horwath HTL Spain

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• Director

  • Jan 2011 - Jul 2013

  • Director Consultant specialised in marketing, F&B operations, project management, staff development, financial restructuring, facilities management, interim management, new operator search and negotiations, • strategic planning and implementation of business start-ups, business turnarounds of established properties. • Achieved profit growth through very strict staffing, project planning and cost control • yearly project responsibility for total + €540 million GOP, + €1600 million value, 6000 rooms (& residential), 1.2 million m2. • reduced within the year all default client base and pending company/office payments to zero Show less



Le Royal Hotels & Resorts

• Tunisia
• Hospitality
• 1 - 100 Employee

• Corporate Director Product Development Brand Marketing

  • Jan 2009 - Dec 2010

  • 5 Star Hotel Chain, 1060 rooms, Luxemburg, Morrocco, Tunisia, Jordan, Lebanon • Corporate 5* Chain Set Up as base to enable future company growth. • Full set up and implementation for all departments F&B, Housekeeping, Marketing & Sales, etc. of Corporate Strategy, Brand Identity, Core Values, Training Manuals, Policies & Procedures, Brand Standard Quality, Quality Audit Plan & System, Web Presence Strategy, Business Plan & Corporate P&L • Set up the GM and HOD training calendar, personally did the trainings for all hotels for the project to succeed and achieve strong Team Building and Loyalty • In 6 months had all hotels working under the same marketing strategic planning, operational excellence path, cost control and P&L budget forecasting & control • achieved increases of up to 57% in FOH & BOH Quality Audit scores within 1st year. Show less



Renaissance Barcelona Airport Hotel

• Director of Operations - Marriott Brand Restructure and Implementation

  • Sep 2006 - Jan 2009

  • Full Restructure Post Opening to Marriott Standards 4&5 Star Hotel, 258 rooms • For all departments F&B, Housekeeping and Marketing & Sales, full restructure of all departments, administrative, operational and control, set up all SOPs, training manuals, stocks and cost control system, fully in charge of each department • set up new teams & training, achieving the Marriott standards of service and quality, passing the strict audits, substantially increased income and productivity rates • Set up the full Hotel Training Plan: daily, weekly, monthly and yearly, on the job and class training, for new staff and for existing staff, as well as imparting the induction course to all existing and new staff in all departments • Handover and training at the end of each dept. project to the appointed HOD. Show less



Grand Hills Hotel & Spa

• Director of Operations

  • 2004 - 2006

  • 5 Star Village Resort, 118 rooms, 52 luxury apartments, Beirut, Lebanon • deluxe resort with 12 F&B outlets, full conference facilities, spa & gym. • Full Business Turnaround especially Food & Beverage and Marketing & Sales, • substantially raising the average occ and room rates, staff productivity, F&B sales • Re-designed the hotel web site and in charge of all image and communications • Directly in charge of Training management & line staff, Service Quality Strategy. • 5 Star Village Resort, 118 rooms, 52 luxury apartments, Beirut, Lebanon • deluxe resort with 12 F&B outlets, full conference facilities, spa & gym. • Full Business Turnaround especially Food & Beverage and Marketing & Sales, • substantially raising the average occ and room rates, staff productivity, F&B sales • Re-designed the hotel web site and in charge of all image and communications • Directly in charge of Training management & line staff, Service Quality Strategy.



Les Roches International Hotel Management School

• Post Graduate Course Manager & Full Time Lecturer

  • 2001 - 2004

  • Full time lecturer Food & Beverage Management, Marketing Management, F&B Costing and Control, and the Events & Feasibility Projects. • Key involvement in the set up and teaching of the successful Business Course for Management Staff of the 5* hotels of the area. • Also published articles in local tourism journals and did special courses on Total Quality Management, Introduction to the Hospitality Industry, the Art of Service. • Full time lecturer Food & Beverage Management, Marketing Management, F&B Costing and Control, and the Events & Feasibility Projects. • Key involvement in the set up and teaching of the successful Business Course for Management Staff of the 5* hotels of the area. • Also published articles in local tourism journals and did special courses on Total Quality Management, Introduction to the Hospitality Industry, the Art of Service.



Prestige Hotels Group

• Projects Manager

  • 1999 - 2001

  • Resort Hotels & Hotel Development Co., Corporate Office, Rosas, Spain • full set up of new projects from the conceptualization, feasibility, design, investment & financial projections, FF&E, and Staffing needs, working manuals, sales & marketing plan, training • Full upgrade of F&B services and concepts of the existing 5 hotels of this chain. • Resort Hotels & Hotel Development Co., Corporate Office, Rosas, Spain • full set up of new projects from the conceptualization, feasibility, design, investment & financial projections, FF&E, and Staffing needs, working manuals, sales & marketing plan, training • Full upgrade of F&B services and concepts of the existing 5 hotels of this chain.



Tamarind Beach Hotel & Yacht Club

• Hotel Manager

  • 1998 - 1999

  Fully responsible for this boutique 40 rooms typical Caribbean resort, with 2 restaurants, theme Pirate Bar, Beach Bar and Yacht Club. Also in the hotel: successful set up of the BITEC, a Hotel Service School set up in collaboration with the local authorities for local inhabitants to learn the basics of F&B and Rooms Division Fully responsible for this boutique 40 rooms typical Caribbean resort, with 2 restaurants, theme Pirate Bar, Beach Bar and Yacht Club. Also in the hotel: successful set up of the BITEC, a Hotel Service School set up in collaboration with the local authorities for local inhabitants to learn the basics of F&B and Rooms Division



Carenage Bay Resort & Golf Club

• F&B Opening Consultant

  • 1998 - 1999

  Simultaneous to being the Hotel Manager of the Tamarind Beach Hotel, was the F&B consultant for the set up of the F&B Department of the new Carenage Bay Beach Resort, including the full product and brand development FOH and BOH, team set up, training and operational set up and opening. Simultaneous to being the Hotel Manager of the Tamarind Beach Hotel, was the F&B consultant for the set up of the F&B Department of the new Carenage Bay Beach Resort, including the full product and brand development FOH and BOH, team set up, training and operational set up and opening.



The Palace at Sun City Casino Resort

• Manager Event Sales & Operations

  • 1994 - 1996

  Groups and Conventions Sales Manager for Sun City Resort ^ The Lost City Banquet Operations Manager The Lost City Convention Center Groups & Conventions Manager at The Palace Hotel, Lost City Groups and Conventions Sales Manager for Sun City Resort ^ The Lost City Banquet Operations Manager The Lost City Convention Center Groups & Conventions Manager at The Palace Hotel, Lost City



Disneyland Paris

• France
• Entertainment Providers
• 700 & Above Employee

• Assistant Manager F&B

  • 1992 - 1994

  Newport Bay Club & Sequoia Lodge, as part of the Pre-Opening and Opening Team, full set up of FOH and BOH standards, procedures, and Official Resort Trainer by the Disney University. Fully in charge of my shifts with 2 restaurants and 1 bar, a la carte and buffet, with up to 3000 daily breakfast covers and 1200 dinner covers. Newport Bay Club & Sequoia Lodge, as part of the Pre-Opening and Opening Team, full set up of FOH and BOH standards, procedures, and Official Resort Trainer by the Disney University. Fully in charge of my shifts with 2 restaurants and 1 bar, a la carte and buffet, with up to 3000 daily breakfast covers and 1200 dinner covers.



Glion Institute of Higher Education

• Switzerland
• Hospitality
• 400 - 500 Employee

• Hospitality Management Diploma Student

  • 1989 - 1991

  Professional Interships for F&B in Paradores Nacionales, Spain, Rooms Division in Sheraton Hotel & Towers, Belgium, and Telecom '91 Congress for Wagonslits Travel Convention Dept., Switzerland. Professional Interships for F&B in Paradores Nacionales, Spain, Rooms Division in Sheraton Hotel & Towers, Belgium, and Telecom '91 Congress for Wagonslits Travel Convention Dept., Switzerland.