María Paula Franklin

Social Media Manager at YELLOW BRICK ROAD AGENCY
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES

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Miguel Hernández Recio

Trabajar con María es un lujo. Sabe sacrificarse por el grupo, y continuamente ofrece su ayuda y colaboración a los demás. Muy organizada en su trabajo, y atenta al mas mínimo detalle. También es una persona que está siempre pendiente de las últimas tendencias dentro de su campo laboral. Recomiendo completamente tener la oportunidad de poder trabajar con ella.

Sofía García Paniagua

María es una excelente trabajadora, generando estrategias y apoyando a la organización del departamento de comunicación. Capaz de llevar varias tareas a la vez con muy buenos resultados, es una compañera en la que se puede confiar en equipo. Una delicia trabajar con ella.

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Experience

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Manager
      • Mar 2023 - Present
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Strategist
      • Nov 2021 - Mar 2023

      SAMY Alliance is a developing Digital Marketing Agencies alliance specialized in Advocacy Marketing. SAMY creates 360 degrees solutions developing winning end to end campaigns to build the story telling and digital reputation for leading brands. Recently nominated by Financial Times one of the Top 100 fastest growing European companies and with 7 years of experience SAMY, is consolidated as the solution of reference in the market for Advocacy and Influencer Marketing. Clients: AEDAS Homes - Bankinter - Sephora - Skin Generics Show less

    • Netherlands
    • Arts & Crafts
    • Social Media Strategist
      • May 2020 - Jul 2021

      In charge of Marketing Strategy and customer acquisition for 24Studio, working in a team of 20 people and leading one of three (designer and content creators). - Creation of content strategy plan, tone and brand guidelines. - Execution and optimization of social media strategies / Social Ads (Facebook, Instagram & LinkedIn) with objetives and KPIs measurement. - Planning and management of social media content calendars and deadline tracking. - Development of strategy analytic reports with different tools and platforms such as GoogleAnalytics and GoogleAds. Show less

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Strategist
      • Oct 2019 - May 2020

      Definition and execution of digital strategies, KPI setting and channel optimization, to get the greatest content impact and engagement. - Development of editorial calendars and social media contents adapted to each channel, with special focus on Instagram and Facebook. - Direction and production of visual and audiovisual content in house with partners. - Development of social media tracking reports for clients. Definition and execution of digital strategies, KPI setting and channel optimization, to get the greatest content impact and engagement. - Development of editorial calendars and social media contents adapted to each channel, with special focus on Instagram and Facebook. - Direction and production of visual and audiovisual content in house with partners. - Development of social media tracking reports for clients.

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Strategic Planner
      • Nov 2018 - Oct 2019

      Market Research, Customer Insights, Monitoring Competitor activity to ensure Market knowledge. - Assessment of new trends and understanding consumers needs to anticipate major challenges and innovations - Identifying opportunities for new business or products, as well as consulting and advising on communication channels/strategies - Key Support in strategic planning to develop inspiring insights and effective brand platforms. - Trendhunting: anticipating trends and discovering key learning outtakes connected to brands Clients: McDonald's - Coca-Cola - MAPFRE - C&A - Bezoya - Shiseido Show less

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Social Media / Community Manager
      • May 2018 - Nov 2018

      In charge of content planning and curation for social media. Looc Magazine: music and lifestyle editor. - Content planning and curation for social media - Development of editorial caledars - Development of social media tracking reports for clients. - Event planner at ME Madrid (Meliá group) Clients: ME Madrid by Meliá - Cinco Jotas Restaurants - Osborne In charge of content planning and curation for social media. Looc Magazine: music and lifestyle editor. - Content planning and curation for social media - Development of editorial caledars - Development of social media tracking reports for clients. - Event planner at ME Madrid (Meliá group) Clients: ME Madrid by Meliá - Cinco Jotas Restaurants - Osborne

Education

  • Hoala
    Brand & Culture
    2020 - 2020
  • Pontificia Universidad Javeriana
    Grado en Comunicación, Comunicación
    2013 - 2018
  • Universidad Loyola Andalucía
    Intercambio Académico, Marketing
    2016 - 2017

Community

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