Experience

GREENERS

• Brazil
• Information Technology & Services
• 1 - 100 Employee

• Co-Founder

  • Mar 2021 - Present



Vertem

• Brazil
• IT Services and IT Consulting
• 100 - 200 Employee

• Commercial Advisor

  • Nov 2018 - Present



Trademaster

• Brazil
• Financial Services
• 100 - 200 Employee

• BU SALES DIRECTOR

  • May 2018 - Nov 2022

  Head comercial de FIntech focada em credito na cadeia de distribuicao. Investida do Banco BV a Trademaster conta com mais de 800 PJs com Limite de Credito Ativo em segmentos como FMCG, Construcao, Agro, Industria de Capital e Farma Head comercial de FIntech focada em credito na cadeia de distribuicao. Investida do Banco BV a Trademaster conta com mais de 800 PJs com Limite de Credito Ativo em segmentos como FMCG, Construcao, Agro, Industria de Capital e Farma



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Vice President Sales

  • Nov 2016 - Nov 2017

  Led a US$2B sales business with more that 6K sales force (direct and indirect), trade marketing and sales operations, logistics and warehousing. Including 10 Exec-level direct reports and 4 multifunctional leaders (HR, Finance, Customer Service and Trade MKT) Reporting directly to President Brazil and indirectly to the CCO in USA. Member of he company BU Executive Leadership Team, Brazil being the biggest country in the region. Leadership role in S&OP, Strategic Plan, and Shopper/Trade Marketing/Sales Plan Show less



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Brazil National Sales Field Director

  • Nov 2015 - Nov 2016

  Running a sales force of over 2000 employees in all channels and regions of an almost USD 2 Bi organization in retail sales. Responsible for delivering top tier performance in sales and execution in the different Brazilian retail environments.

• Mondelez Brasil Traditional Trade Sales Director Distributors, Direct Sales and Special Channels

  • Jul 2013 - Dec 2015

  Reporting to the Sales VP, responsible for $1B. and leading a 400 sales force direct headcount and 4K indirectly. Having 8 Regional Sales Managers in three channels (Direct Sales, Regional Distributors and Van Selling micro distributors network) for all categories. Main responsility was delivering sales, distribution and execution distribution targets multi-category multi-geography. Also implementing a major restructuring project including Sales Automation tools launch.

• Route to Market and Strategy Regional Director Latinoamerica

  • Oct 2012 - Nov 2013

  Responsible for RTM design and modeling for the region. Analyzing different RTM models by Country and helping the organization to share an reapply best practices in this area.



Mead Johnson Nutrition

• Philippines
• Consumer Goods
• 700 & Above Employee

• Brazil Commercial Director

  • Mar 2010 - Nov 2012

  Reporting to the Southern Cone President, responsible the leading the commercial team (Sales, Trade Marketing, Customer Service and S&OP team). Defining the structure, hiring talent and defining and implementing key processes. Also defined the Go to Market Strategy and distribution models for each country/BU business model. Implementation of S&OP, initiatives launch and trade terms processes. Design and implementation of major distribution chain programs (Drug Stores Fidelity and Distributors Sales Force Programs) Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Brasil North Team Sales Leader

  • Jul 2009 - Mar 2010

  1.Managing a R$ 680 MM business in 18 states2.Managing all the trade channels (Drug, Super and Hyper markets, Wholesalers and Distributors) for North, North East and Mid-West of Brazil3.Managing a team of 32 people

• North America Dish Detergents Trade Marketing Manager

  • Jan 2008 - Jul 2009

  1.Managing a U$S 1.2 Billion business in 3 Countries2.Managing all the trade channels (Drug, Super and Hyper markets, Wholesalers and C&C)3.Responsible for 4 brands: Dawn, Ivory, Joy and Cascade.4. Also lead US Hispanic consumer business for the managed brands.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Trade Marketing Manager

  • 2002 - 2007

  Leading different category and channel businesses for the P&G Business. Defing Go to Market, DPSM (Distribution, Pricing, Shelving and Merchandising) strategies.Support key Customers JBP and S&OP Process.

• P&G Argentina

  • 2000 - 2002

  Trade Marketing Manager for several categories including (Laundry, Dish Care, Hair Car & Home Care).Account Executive Wal-Mart (Baby Care, Fem Care and Hair Care)