Experience

Saving Grace Senior Solutions
• United States
• Health and Human Services
• 1 - 100 Employee
• Director of Operations | Cofounder

  • Oct 2023 - Present

A Passion for Care
• United States
• Home Health Care Services
• 1 - 100 Employee
• Business Development Director

  • Jan 2023 - Jul 2023


Coast Care Partners

• United States
• Individual and Family Services
• 1 - 100 Employee

• Client Services Manager

  • Nov 2021 - Jan 2023

  We bring peace of mind to seniors and their families. We service all of San Diego County - our main office is in Kearny Mesa.We can assist with all ADLs and IADLs, including personal care, safety assistance/supervision, light housekeeping, meal preparation, medication reminders, transportation and companionship.

• Client Services Administrator

  • Aug 2020 - Nov 2021



California Coast Credit Union

• United States
• Banking
• 300 - 400 Employee

• Project Specialist, Marketing and Community Relations

  • Jul 2014 - Jul 2018

  In my last role of Project Specialist, Marketing: I was responsible for analyzing, designing, coordinating and executing multiple projects for marketing and community relations department, including special projects assigned by SVP, as well as managing vendors, budget and production initiatives. I identified and secured Robohead solution for marketing department, while maintaining project data. I partnered with internal team and six vendors to complete and deliver RFP project for new member statements. I effectively managed website content management system and organized workshops. Below were some of my Key Achievements in this role: ✪ Accomplished cost savings of over $15K per annum for CU, while managing RFP with six vendors and hiring services of best vendors. ✪ Created and tracked email campaigns and executed website content changes/updates, as well as adding new pages as per strategic requirements. Show less



San Diego County Credit Union

• United States
• Banking
• 400 - 500 Employee

• Senior Marketing Specialist | Marketing Specialist II

  • Jul 2005 - Jun 2013

  In my previous role of Senior Marketing Specialist | Marketing Specialist II: I coordinated and executed marketing campaigns, defined content direction and executed business development programs to promote deposit and auto products and increase memberships. I ensured on-time delivery and maximized return-on-investment, while allocating and administering $750K budget for advertising, including print, outdoor and online campaigns. I managed marketing calendar and led team for meeting all deadlines. I coordinated with external PR firm for consistent and on-brand messaging. I evaluated competitors’ failures and identified SDCCU as alternative to traditional banks with creative headlines like “Chased by High FEES?”. Below were some of my Key Achievements in this role: ✪ Managed over 20 high-profile campaigns and projects each year, including confidential projects, as well as completing annual reports for 30% under budget by introducing digital publication. ✪ Increased RSVPs by over 750% through targeted email communications and organized more than 20 educational seminars with local celebrity guest hosts. ✪ Saved over $20K per annum in advertising costs by introducing system for auditing advertising invoices against contracted services and liaising with vendors for eliminating extra/double billing. ✪ Crafted over 30 press releases per annum for website, RSS feed and publications and streamlined advertising with clear and concise messages, while adhering to style and copy guidelines. Show less



San Diego Metropolitan Credit Union

• Marketing Administrator

  • Mar 2002 - Jul 2005

  Administered promotional programs with broad scope of accountability, including calendars, budgets, press releases, development of marketing collateral, creative design (PageMaker) and production, member base segmentation and targeting and mailing/delivery coordination. Administered promotional programs with broad scope of accountability, including calendars, budgets, press releases, development of marketing collateral, creative design (PageMaker) and production, member base segmentation and targeting and mailing/delivery coordination.



Matrix Health Products

• United States
• Wholesale

• Marketing Coordinator

  • Sep 2000 - Oct 2001

  Organized and planned worldwide trade shows, including booking, coordinating giveaways and designing posters, fliers and POP displays. Designed presentations, speeches and direct mail pieces. Managed production and inventory of catalogues and other collateral material. Updated corporate website, including adding a shopping cart. Wrote and distributed press releases to appropriate magazines. Organized and planned worldwide trade shows, including booking, coordinating giveaways and designing posters, fliers and POP displays. Designed presentations, speeches and direct mail pieces. Managed production and inventory of catalogues and other collateral material. Updated corporate website, including adding a shopping cart. Wrote and distributed press releases to appropriate magazines.



Metabolife International

• Manufacturing

• Media and Promotions Specialist

  • 1998 - 2000

  Drove traffic to network of retail mall distributors by ensuring media coverage in every distributor market nationwide. Worked directly with media buyers to plan 50 radio remotes per month. Proposed and test marketed a successful nationwide movie theater slide promotion that increased sales by an average of 20% at participating kiosks. Drove traffic to network of retail mall distributors by ensuring media coverage in every distributor market nationwide. Worked directly with media buyers to plan 50 radio remotes per month. Proposed and test marketed a successful nationwide movie theater slide promotion that increased sales by an average of 20% at participating kiosks.