Experience

Natural Pod

• Canada
• Education Management
• 1 - 100 Employee

• President

  • Apr 2023 - Present

  Natural Pod is a learning solution company and North America’s first commercial furniture company focused on the education industry to receive B Corporation Certification. Using in-house design, build, and product partnerships, we provide furnishings that enhance the well-being and education of students. Our commitment to invest in sustainable materials and practices is fundamental to our support of children, community and planet. Natural Pod is a learning solution company and North America’s first commercial furniture company focused on the education industry to receive B Corporation Certification. Using in-house design, build, and product partnerships, we provide furnishings that enhance the well-being and education of students. Our commitment to invest in sustainable materials and practices is fundamental to our support of children, community and planet.



Bella Vista Consulting

• Portland, Oregon Area

• Principal

  • Jan 2018 - Present

  Provide senior-level market development, management and strategy consulting services to fast-growing emerging and established NW organizations. My expertise spans from sales leadership and business development to market strategy. Typical projects include strategic business planning, channel development, market-product analysis, product positioning and sales-operations process planning. My broad commercial leadership experience enables me to provide pragmatic solutions and feedback on improving market and sales effectiveness with the goal to drive sustainable revenue and growth starting with the whiteboard through execution. Show less



MillerKnoll

• Design Services
• 700 & Above Employee

• Director of Virtual Sales and Workplace

  • Nov 2021 - Mar 2023

  MillerKnoll is a collective of dynamic brands that comes together to design the world we live in. Responsible for the development of a virtual sales strategy and its execution for MillerKnoll’s retail brands and charged with the ongoing development and execution of a cross-channel strategy specific to a B2B service model for small and medium-sized businesses leveraging a eComm presence. * Responsible for the growth of the retail inside sales channel in alignment with the development and promotion of each brands’ physical retail expression delivering YOY double digit growth. * Charged with the execution and upkeep of a virtual selling platform providing a live-agent experience to web clients triggering a conversion rate 2-3x greater while delivering significant incremental web revenue. * Continued to lead the global Fully Workplace team through intense organizational change while evolving strategy and navigating complexity in the commercial office furniture market. Team continues to deliver best in class service to meet traditional office needs and WFH employee programs while blowing out of the water the average repeat customer rate by 2x+. Show less



Fully

• United States
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Vice President of Sales and Customer Service, Fully

  • Sep 2020 - Oct 2021

  At Fully, a certified B Corp, we design, engineer and sell workplace solutions that keep the body moving, engaged and focused. Continued to lead the strategic development and growth of the global Fully Workplace channel and assumed responsibility for the evolution of Fully's Customer Service team following an intense scaling period where revenue more than doubled, finishing in excess of $100M. * As part of Fully's principal leadership team, supported and led change management efforts throughout the organization following a full acquisition and a departure from Fully's previous founder-led business model. Set Fully's B Corp standards around social and environmental performance, accountability, and transparency as a North Star during intense organizational growth and change.* Addressed the evolution of work trends while supporting the spectrum of commercial needs ranging from all-remote teams to those returning full time to the office. * Led the strategic re-organization of Fully’s Customer Service team to strengthen the brand’s service level which resulted in reduced response time, labor efficiencies, functional excellence and a return to a Google rating exceeding 4 stars. * Launched a chat communication channel, an integrated knowledge center and implemented a CX platform, ZenDesk, integrating all of Fully’s communication channels with the brand’s ERP, NetSuite. Show less

• Director of Sales, Workplace

  • Nov 2018 - Oct 2020

  Feel good in your body and do your most inspired work with furniture designed to keep you moving. Responsible for the strategic development of a disruptive B2B channel in NA and Europe for a fast-scaling digitally native manufacturer of ergonomic office furniture, Fully, that historically had a singular residential consumer focus. Collaborated closely with product development and marketing to drive portfolio expansion within the Workplace channel and the broader brand focused on synergistic new-to-market and traditional offerings. Partnered with eComm and marketing to drive brand awareness and penetration in the B2B office furnishing space while leveraging Fully's brand strength in the consumer sector. Shared branding responsibility for the Workplace team focused on highlighting client advantages of a consultative selling model indexing on relational sales with clients that too are experiencing intense growth and are thirsty for a new approach to service. * Developed and led a global team through the expansion of a new sales channel and the organization of a direct to business service model providing small and medium-sized businesses with wrap-around service from space design to onsite installation within commercial spaces resulting in a CAGR in excess of 28% and best in class repeat client engagement.* Quickly spun up a work from home program offering during the 2020 pandemic to support the evolution in work trends towards a remote/ hybrid model delivering in excess of $10M+. Show less



Sonoco

• United States
• Packaging and Containers Manufacturing
• 700 & Above Employee

• Global Market Sales Manager-ThermoSafe Brands

  • Jan 2016 - Dec 2017

  Led and was responsible for the continued development of ThermoSafe’s largest specialty markets and channels through sales leadership, strategic marketing, channel development, product management, portfolio development and execution oversight. Delivered 10%+ YOY top line growth while contributing 4.5% to profitably gains.* Managed a market focused senior account manager and manufacturing rep firm. Responsible for the execution of strategic plans, aggressive above-market growth revenue and profitability targets and the development of new channels ensuring the ThermoSafe product was accessible regardless of end user procurement approach.* Developed an eCommerce channel including Amazon Business to more effectively and efficiently service our smaller web order clients while managing channel conflict, protecting market price and driving margin.* Owned the corporate relationship and its development with a leading global 3PL and logistic organization and the broadening of the first of its kind, co-branded packaging line, established in my previous role. 2017 sales growth equaled 58%. Show less

• Sonoco, ThermoSafe Brands: Global Market/ Senior Business Development Manager

  • Jan 2012 - Dec 2015

  Charged to rework a broad market approach to combat stagnant sales amongst an increasingly competitive landscape. Executed a market segmentation methodology by crafting segment specific strategic plans focused on the growth and development of 5 sub-markets/ channels. Each plan included strategic marketing activities, targeted key partnerships, a product development focus and tactical initiatives to promote increased share, penetration and service to each market.* Managed three market focused senior account managers responsible for the execution of strategic plans and market revenue.* Developed a commercial relationship with a Fortune 50 large strategic market stakeholder and negotiated a preferred supplier contract, the first of its kind for ThermoSafe. Relationship set to deliver $5M+ in revenue within 3-years.* Combined strategic initiatives in a single market growing 2% YOY to deliver a CAGR of 24% in a 4 year period. Growth during this period will have delivered $18M in incremental revenue, more than the doubling the size of ThermoSafe’s service. Show less



Tegrant Corporation

• US Regional Sales Manager, West-ThermoSafe Brands

  • Aug 2010 - Dec 2011

  Led and managed a five person commercial team focused on organic/ inorganic growth, business development in adjacent markets, business retention, and increasing commercialization speed of secured new business. Region contributed $40M in revenue annually. * Indexed 104% above a 7% revenue growth target while exceeding profitability targets. Led and managed a five person commercial team focused on organic/ inorganic growth, business development in adjacent markets, business retention, and increasing commercialization speed of secured new business. Region contributed $40M in revenue annually. * Indexed 104% above a 7% revenue growth target while exceeding profitability targets.



Rehrig Pacific Company

• Packaging and Containers Manufacturing
• 700 & Above Employee

• Material Handling West Coast Sales Manager

  • Jun 2008 - May 2010

  Managed a three person sales team and the operational work flow at two manufacturing sites given forecasted sales activity of $36M annually. Incited focus on reduced mold changeovers thereby increasing daily output and unit contribution margin. Created and executed a regional business plan employing a segmentation strategy to ensure year-over-year volume and margin growth.* Contribution margin grew 4% each year and indexed 118% to sales revenue targets.

• Market Development Manager

  • Oct 2006 - May 2008

  Led research and development efforts of new markets in sync with the Environmental Group. Executed strategic corporate vision in the search for alternative services and products, which would contribute to the profitability of the Environmental Group and Rehrig Pacific.

• Northwest Sales Representative

  • Aug 2004 - Sep 2006

  Responsible for account management and development in an eight state territory for the Environmental Group. Developed and executed strategic plans to grow territory’s revenue and created a program to flex pricing in sync with virgin resin indexes resulting in increased contribution figures. Identified and implemented opportunities to improve sales/marketing processes to ensure achievement of business objectives and above target sales results.



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Large Format Territory Sales Manager

  • Feb 2004 - Aug 2004

  Led an eight person team charged with the selling, merchandising, and marketplace execution within the northern Portland territory. Head and directed sales functions responsible for 900,000 cases annually. Managed volume, service, haul back, and out-of-date product targets. Determined and managed the sales targets for direct reports based on the previous year’s volume, scheduled ad activity and customer development requirements. Ensured the execution of displays and product availability according to corporate buyer direction. Created individual development plans for direct reports based on route ride observations and performance results. Led the training, coaching, and certification of the P.E.P.S.I. selling process for the Portland Bulk Sales Representative Team. Show less

• Merchandising Manager

  • Feb 2003 - Feb 2004

  Managed a department of 64 responsible for merchandising and marketplace execution in the North Bay Market Unit. Provided direction and executional support to the large format sales team through an increased focus on product standards, including flow and rotation. Set productivity, service targets and performance measures to drive individual accountability and team productivity. Forecasted and flexed labor costs to estimated volume plan to control sales and delivery costs per unit. Executed payroll functions specific to the merchandising department. Responsible for performance management and people planning, which included the merchandising department’s hiring and terminating functions. Developed a tool to flex labor according to volume and ad activity, which netted in cost savings and increased productivity. Show less

• On-Premise Sales Representative - North Bay Market Unit

  • Sep 2002 - Feb 2003

  Responsible for initiating new and growing existing on-premise accounts in Contra Costa County for the North Bay Market Unit. Cultivated and recruited fountain and bottles-to-go accounts in low market share areas. Developed and implemented innovative programs for existing on-premise customers. Managed the local needs and execution of six national chains including Taco Bell, Subway and California Pizza Kitchen.