Experience

HUBBER.PRO

• Ukraine
• Technology, Information and Internet
• 1 - 100 Employee

• Head of sales and marketing

  • Dec 2020 - Present

  Building processes:- Restarting the B2B sales department- Creation of department structure- Creation of department documentation- Building sales funnels- Recruitment of a new sales team- Soft skills trainingDevelopment:- brand code- Rebranding- Lead generation- Automation of parsing to collect the database Building processes:- Restarting the B2B sales department- Creation of department structure- Creation of department documentation- Building sales funnels- Recruitment of a new sales team- Soft skills trainingDevelopment:- brand code- Rebranding- Lead generation- Automation of parsing to collect the database



OnePrice

• Household Services
• 1 - 100 Employee

• Head of marketing

  • Nov 2019 - Dec 2020

  - Start of e-commerce sales in quarantine- Creation of sales funnels. Direct sales (social networks, landing pages, website).- Increasing e-commerce margins by distributing KVI and Back Basket- Training and supervision of the sales department- Work with thematic bloggers- digital, ppc, target. Management of SPM, SPC, SAP flows.- Starting work with marketplaces- Creation of a system of direct sales of advertising spaces to suppliers (audio, video, POS)- Implementation of CRM for e-commerce automation- Opening of new offline outlets



Laskava

• United States
• Restaurants

• Head Of Digital Marketing

  • Jan 2019 - Nov 2019

  - Managing e-commerce- Marketplace launch- Implementation of an omnichannel work model- Development and automation of the customer loyalty program- Network coverage expansion - Managing e-commerce- Marketplace launch- Implementation of an omnichannel work model- Development and automation of the customer loyalty program- Network coverage expansion



Zoougolok

• Chief Executive Officer

  • May 2015 - Feb 2018

  - Coordination of organizational performance (Sales, Marketing, Finance, HR)- B2C sales planning- B2C financial flow management- Opening of new stores- Introduction to the private label market- Managing a retail network team (staff 40+ people)- Marketing strategy- Assortment planning (range of 20,000+ SKU) - Coordination of organizational performance (Sales, Marketing, Finance, HR)- B2C sales planning- B2C financial flow management- Opening of new stores- Introduction to the private label market- Managing a retail network team (staff 40+ people)- Marketing strategy- Assortment planning (range of 20,000+ SKU)



Биогард

• Ukraine
• Construction

• Group Brand Manager

  • Mar 2013 - Mar 2015

  - Development of brand development strategy- Pricing (B2B, B2C)- Assortment planning- Budgeting- Promo- FMCG market analytics- Business planning for the launch of new private labels on the Ukrainian market - Development of brand development strategy- Pricing (B2B, B2C)- Assortment planning- Budgeting- Promo- FMCG market analytics- Business planning for the launch of new private labels on the Ukrainian market



Simple Solutions

• Israel
• Translation and Localization
• 1 - 100 Employee

• Product Owner

  • Nov 2010 - Dec 2011

  - Key member of cross-functional product development teams- Development of new product vision and strategy for the roadmap- Manage the communication with the teams and the stakeholders- Building sales funnels- Recruitment of a new sales team - Key member of cross-functional product development teams- Development of new product vision and strategy for the roadmap- Manage the communication with the teams and the stakeholders- Building sales funnels- Recruitment of a new sales team



Пол-Орса-Украина

• Head of marketing and analytics

  • Aug 2009 - Nov 2010

  - Creation of a department- Full cycle of development and launch of new products on the market- Market analytics- Brand building- Advertising and PR campaigns - Creation of a department- Full cycle of development and launch of new products on the market- Market analytics- Brand building- Advertising and PR campaigns



Корпорация Техноком (ТМ Мивина)

• Public Relations Manager

  • Jun 2007 - Dec 2008

  - Launching advertising and PR campaigns- Interaction with the media- Media planning- Internal PR - Launching advertising and PR campaigns- Interaction with the media- Media planning- Internal PR