Experience

Wegacha.com | Multi-awarded Digital Marketing & Creative Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Head Commercial

  • Apr 2021 - Present

  Multi-awarded digital marketing and creative agency based in Miami, Florida. •Lead web development and brand identity projects to advance the growth of various brands. •Design SEO and PPC strategies. Responsible for reporting and following-up on the marketing growth and KPI improvements related to CTR, CPC, CPM. •Direct the relationship with customers with a focus on identifying their needs and providing the most relevant recommendations for each case. Multi-awarded digital marketing and creative agency based in Miami, Florida. •Lead web development and brand identity projects to advance the growth of various brands. •Design SEO and PPC strategies. Responsible for reporting and following-up on the marketing growth and KPI improvements related to CTR, CPC, CPM. •Direct the relationship with customers with a focus on identifying their needs and providing the most relevant recommendations for each case.



Picoton @tupicoton

• Caracas, Venezuela

• Co-Founder

  • Jul 2019 - Dec 2022

  Homemade frozen food production. •Developed the brand’s concept, strategy and business structure. •Created product categories in order to maximize installed production capacity and optimize raw materials. •Responsible for ensuring Picoton’s financial stability by regularly analyzing costs, prices and taking the necessary budgetary decisions. •Establish and maintain direct relationship with commercial, sales and marketing operations to meet business objectives. •Created a digital marketing plan, reaching a 25% sales increase and 40% user engagement year over year.



Morisketa

• México

• Co-Founder

  • Jul 2013 - Dec 2019

  Children’s clothing company. •Active participation in seasonal collection design. •Planned and supervised merchandise production across different manufacturers in Peru. •Lead the negotiation with manufactures in Mexico achieving a significant cost reduction. •Directed communication with suppliers and customs agents. •Presence in textile fairs in DF and Guadalajara, increasing our client portfolio by 25% throughout the country. •Coordinated the automation of the company’s inventory and sales system through an ERP. •Developed and executed an action plan to achieve a physical presence in Liverpool and Amazon Mexico.



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Sr Associated Brand Manager - Cacique

  • May 2010 - Sep 2012

  •Developed Cacique’s brand strategy locally.•Created commercial initiatives focused on promoting national production of Cacique in On/Off Trade channels, under the campaign "Asi Somos".•Contributed to the development and implementation of Cacique events (Guaco Tour, Hotel Party, National Fairs, Out Trade Events and national sponsorships).•Actively participated in Nielsen's data interpretation to identify market opportunities. •Partnered with marketing agencies (production and digital) to develop a strategic plan focused on strengthening the brand and promoting activities associated with Trade both in ATL, BTL and digital media.•Responsible for budget management and investment optimization, enhancing the execution of activities and achieving greater reach and ROI.

• Associated Brand Manager- Smirnoff

  • Feb 2010 - May 2010

  •Responsible for relaunching the Smirnoff campaign in partnership with the regional team, in order to meet with the global brand guidelines, generate WOM and increase the brand's engagement in Venezuela. All accompanied by a 360 plan, working together with digital agencies, ATL, BTL and event producers.•Set activities in On/Off Trade, improving visibility in POS together with sales team.

• Customer Marketing Analyst

  • Feb 2009 - Feb 2010

  •Managed sales budget, keeping track of the client's portfolio, and identifying opportunities for improvements to optimize financial resources.•Conducted analysis of product categories through market studies.•Developed strategic plans for product categories to gain market share.•Improved the consumer experience at the POS by implementing activities based on “Easy of Shop” studies and Category Navigation.