Experience

Vogue Scandinavia

• Sweden
• Book and Periodical Publishing
• 1 - 100 Employee

• Head of Partnerships and Sustainability

  • Dec 2021 - Present

• Head of Marketing and Sustainability

  • Sep 2020 - Dec 2021

  A Scandinavian view of fashion, design, culture and nature 💫



Treadler - A B2B initiative from H&M Group

• Sweden
• Transportation, Logistics and Storage
• 1 - 100 Employee

• Sales Process Development Manager

  • Aug 2019 - Sep 2020



H&M

• Sweden
• Retail
• 700 & Above Employee

• Business Development Project Manager

  • Sep 2018 - Aug 2019

• Product Owner

  • Mar 2017 - Sep 2018

  Main responsibilities include;- Set overall strategy for several product portfolios. - Create and align roadmaps with overall vision and strategy.- Life Cycle management.- Identify, gather, prioritize and set business requirements, handover these requirements to IT organization and verify that solutions meets business needs. - Secure follow up on solution performance, cost and business impact and outcome.- Constant improvements of business solutions- Drive re-negotiate cost structure of solutions.



EF Education First

• Switzerland
• Education Management
• 700 & Above Employee

• Regional Sales Marketing Manager

  • Aug 2011 - Apr 2015

  Sales and marketing responsible for the Nordics, Netherlands, Belgium and Spain for EF International Language Schools, with overall sales responsibility for gross revenues of more than 10 MUSD p.a.Main responsibilities including implementing strategic marketing and sales communications, strategic planning and execution of print and online strategy. Business development and expansion of the product, analysis of market situations, sales results and marketing efforts.Managing more than 20 permanent staff in EF sales offices. I Achieved great success with my sales teams and increased sales between10-50% year on year within budget and with increased customer satisfaction.

• Director of CRM & System Support

  • Aug 2010 - Jul 2011

  Managing business development projects within EFs internal CRM system, making sure the customer communication is personalized and relevant, from early life throughout the sales process and securing a good after sales process for maintaining a long-term relationship with our customers. This role also included managing the CRM support team in both Zurich and Bangalore.

• Online Marketing Manager

  • Aug 2009 - Jul 2010

  Managing and Developing current and new websites, including Content Management, Email marketing, SEO and Social Media Marketing (Facebook, Twitter, Instagram).I was also responsible for the online marketing communication between HQ and WW markets.

• Country Product Manager

  • Aug 2006 - Jul 2009

  Sales and marketing responsible for International Language Schools market Norway.The role involved responsibility for all online and offline marketing, sales budgets, sales materialand customer satisfaction and team management.Overall sales responsible for gross revenues of more than 2 MUSD p.a.



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Research assistant

  • Mar 2006 - Aug 2006

  Conducted and collected market analytical data for market analysis. Conducted and collected market analytical data for market analysis.