Marian Lucas Lane
Senior Manager, Operations at Regional Animal Protection Society (RAPS)- Claim this Profile
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Bio
Candice McGowan
I've worked with Marian for nearly 10 months now, and I thank her immensely for evolving VIVA's brand to what it is now. In addition to her fascinating graphic designs (and time/project management - I am awed by how much she can efficiently accomplish in a given time frame), she has provided invaluable insights to VIVA's branding concept and marketing strategies. It is a gift for me to work with Marian; I learn from her every day.
Hartley Banack
Wild About Vancouver (WAV) is a unique collective formed to encourage people to engage in more outdoor learning, at home, during school, and at play. Marian participated as the creative advisor for WAV, designing the logo, creating the website, developing promotions, advertising, and overseeing all aspects of the creative image. Her contributions have been exceptional and profoundly impactful for WAV. Marian is flexible to work with, bringing years of knowledge and experience with design and brand development in an open and collaborative style. WAV is indebted to Marian's efforts! Thank you Marian. www.wildaboutvancouver.com
Candice McGowan
I've worked with Marian for nearly 10 months now, and I thank her immensely for evolving VIVA's brand to what it is now. In addition to her fascinating graphic designs (and time/project management - I am awed by how much she can efficiently accomplish in a given time frame), she has provided invaluable insights to VIVA's branding concept and marketing strategies. It is a gift for me to work with Marian; I learn from her every day.
Hartley Banack
Wild About Vancouver (WAV) is a unique collective formed to encourage people to engage in more outdoor learning, at home, during school, and at play. Marian participated as the creative advisor for WAV, designing the logo, creating the website, developing promotions, advertising, and overseeing all aspects of the creative image. Her contributions have been exceptional and profoundly impactful for WAV. Marian is flexible to work with, bringing years of knowledge and experience with design and brand development in an open and collaborative style. WAV is indebted to Marian's efforts! Thank you Marian. www.wildaboutvancouver.com
Candice McGowan
I've worked with Marian for nearly 10 months now, and I thank her immensely for evolving VIVA's brand to what it is now. In addition to her fascinating graphic designs (and time/project management - I am awed by how much she can efficiently accomplish in a given time frame), she has provided invaluable insights to VIVA's branding concept and marketing strategies. It is a gift for me to work with Marian; I learn from her every day.
Hartley Banack
Wild About Vancouver (WAV) is a unique collective formed to encourage people to engage in more outdoor learning, at home, during school, and at play. Marian participated as the creative advisor for WAV, designing the logo, creating the website, developing promotions, advertising, and overseeing all aspects of the creative image. Her contributions have been exceptional and profoundly impactful for WAV. Marian is flexible to work with, bringing years of knowledge and experience with design and brand development in an open and collaborative style. WAV is indebted to Marian's efforts! Thank you Marian. www.wildaboutvancouver.com
Candice McGowan
I've worked with Marian for nearly 10 months now, and I thank her immensely for evolving VIVA's brand to what it is now. In addition to her fascinating graphic designs (and time/project management - I am awed by how much she can efficiently accomplish in a given time frame), she has provided invaluable insights to VIVA's branding concept and marketing strategies. It is a gift for me to work with Marian; I learn from her every day.
Hartley Banack
Wild About Vancouver (WAV) is a unique collective formed to encourage people to engage in more outdoor learning, at home, during school, and at play. Marian participated as the creative advisor for WAV, designing the logo, creating the website, developing promotions, advertising, and overseeing all aspects of the creative image. Her contributions have been exceptional and profoundly impactful for WAV. Marian is flexible to work with, bringing years of knowledge and experience with design and brand development in an open and collaborative style. WAV is indebted to Marian's efforts! Thank you Marian. www.wildaboutvancouver.com
Credentials
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Service to Safety – Workplace Violence Prevention
Arete TrainingFeb, 2020- Nov, 2024 -
Concussion Awareness Training Tool
BC Injury Research and Prevention UnitSep, 2016- Nov, 2024 -
An Introduction to Marketing
Coursera Verified CertificatesJul, 2014- Nov, 2024 -
Gamification
Coursera Verified CertificatesApr, 2014- Nov, 2024 -
Respect in Sport for Hockey Canada Activity Leaders
BC HockeyOct, 2016- Nov, 2024 -
Online Marketing Fundamentals
Lynda.comJul, 2016- Nov, 2024
Experience
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Regional Animal Protection Society (RAPS)
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Senior Manager, Operations
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Apr 2017 - Present
The Regional Animal Protection Society (RAPS) is a registered charity that operates the City of Richmond Animal Shelter, the RAPS Animal Hospital and, independently, one of North America’s largest cat sanctuaries. The Regional Animal Protection Society (RAPS) is a registered charity that operates the City of Richmond Animal Shelter, the RAPS Animal Hospital and, independently, one of North America’s largest cat sanctuaries.
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Creative & Digital Marketing Consultant
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2000 - Present
Founding owner of a small freelance design business working on an array of print and digital projects, including branding, usage guidelines and stationery, catalogues, books, annual reports, invitations, ads, flyers, posters, banners, sign systems, specialty labels and product packaging, social media and web design.KEY ACCOMPLISHMENTS:Established new business with diverse clients and varied project requirements, focusing on relationship building and ongoing support | Collaborated with other freelance consultants depending on project scope | Worked with over 50 businesses and not-for-profit clients, including Telus Mobility, Mountain Equipment Co-op (MEC), Birks, Vancouver Public Library (VPL), City of Vancouver, British Columbia Institute of Technology (BCIT) and the University of British Columbia (UBC)
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Vancouver Institute for Visual Analytics (VIVA)
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Canada
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IT Services and IT Consulting
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1 - 100 Employee
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Communications Manager
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Jun 2015 - Mar 2017
The Vancouver Institute for Visual Analytics (VIVA) is a joint research institute between Simon Fraser University, the University of British Columbia, and the British Columbia Institute of Technology. We are here to let you know about the value of visual analytics, to provide you with training on visual analytics tools, techniques, and theory, and to connect you with visual analytics enthusiasts through various events. The Vancouver Institute for Visual Analytics (VIVA) is a joint research institute between Simon Fraser University, the University of British Columbia, and the British Columbia Institute of Technology. We are here to let you know about the value of visual analytics, to provide you with training on visual analytics tools, techniques, and theory, and to connect you with visual analytics enthusiasts through various events.
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Quilageo Marketing Inc.
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Advertising Services
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Creative Director & Digital Marketing Manager
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Jun 2014 - Jul 2015
Led and coordinated creative concepts and strategies across all print and web-based products, videos, and through social media outreach, while contributing to all aspects of the organization’s overall success, reported to the CEO, and served as an integral member of the senior management team.CONTRIBUTIONS & PROCESS DEVELOPMENT:Oversaw the development of an integrated design narrative for all Quilageo internal and external communications, including the BidOkee crowdfunding platform | Directed the creation of a unique gamified crowdfunding platform as a minimally viable product (MVP) in preparation for future investor funding to produce a full service-as-software (SaaS) model | Launched online marketing directives involving keyword research and optimization for enhanced search engine results, plus implementation of social media outreach and customer relationship management strategies via e-newsletters and promotions | Initiated the creation of multiple websites, including BidOkee and Quilageo’s websites / web-assets, including maintaining the company blog and industry news site | Generated strategic web campaigns based on analytics | Introduced and maintained multiple social media accounts, implementing engagement strategies, and working with copywriters to draft appropriate and timely content | Produces storyboard drafts and illustrations, working with copywriters and video production specialists to complete special projects, such as promotional videos, on tight time-lines | Served as acting office and human resources manager
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Quilageo Marketing Inc.
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Advertising Services
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Creative Director
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Jan 2013 - Feb 2014
Led and coordinated creative concepts and strategies across all print and web-based products, videos, and through social media outreach, while having contributed to all aspects of the organization’s overall success, reported to the CEO, and served as an integral member of the senior management team Led and coordinated creative concepts and strategies across all print and web-based products, videos, and through social media outreach, while having contributed to all aspects of the organization’s overall success, reported to the CEO, and served as an integral member of the senior management team
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CampusAuction
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Canada
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Advertising Services
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Director of Branding & Communications
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Dec 2010 - Jan 2013
Established design, production and communication management initiatives for CampusAuction, later Quilageo Marketing Inc., including maintaining brand allegiance, directing print and online marketing campaigns, website design, production and coordination, as well as video productionKEY ACCOMPLISHMENTS:Served as Senior Manager in charge of the in-house design team, including hiring, ongoing task management, creative briefs, assignment review, and providing feedback and direction | Headed creative direction as Art Director for the CampusAuction auction website, created wireframes and liaised directly with web developer to complete the site on time, including intense site testing prior to launch | Administered creative direction and design management for all print and digital promotional materials supporting CampusAuction | Built relationships with sponsors, charities, and site members, providing B-to-B and B-to-C support and communications during auctions | Sustained client services during auction periods, oversaw auction deliverables, handling questions and concerns | Produced promotional videos and a how-to-use video for the site, creating storyboards and working with a copywriter to produce scripts, managing both the video producers and the acquisition of voice talent | Created a partnership website and maintained the corporate blog, e-newsletter and targeted e-blasts
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Vancouver Hillel Foundation
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Non-profit Organization Management
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Communications Designer
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Nov 2009 - Jan 2011
Executed strategies for managing all visual communications for both the Vancouver Hillel Foundation and for its social enterprise project, CampusAuction during its early stagesKEY ACCOMPLISHMENTS:Formalized brand standards, design, and coordination of all print materials, including brochures, flyers, postcards, posters, signs and banners | Fostered and maintained an online presence, including e-newsletters and e-blasts, and contributed to social media via Facebook and Twitter | Initiated website development and ongoing web maintenance
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Stantec
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Canada
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Design Services
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700 & Above Employee
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Contract Graphic Designer
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Apr 2009 - Apr 2009
Contract design and production on a multi-million dollar architectural proposal to redesign a large US-based airport. Contract design and production on a multi-million dollar architectural proposal to redesign a large US-based airport.
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IBI Group
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Canada
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Design
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700 & Above Employee
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Designer
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1997 - 2000
Senior Graphic Designer and Team Manager Senior Graphic Designer and Team Manager
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Designer
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1995 - 1997
Design management and production. Design management and production.
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Education
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1989 - 2013
Emily Carr University of Art and Design
Bachelor of Design, Major in Communication Design -
2020 - 2020
British Columbia Institute of Technology
FUND 1215 - Essentials of Fundraising -
2015 - 2015
British Columbia Institute of Technology
Strategic Online Marketing -
2001 - 2003
Vancouver Community College
Interior Design -
1995 - 1995
Helen Lefeaux School of Fashion Design
Diploma, Fashion Design
Community
