Mariane Lemire
Marketing Manager at Clipwire Games- Claim this Profile
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English Native or bilingual proficiency
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Français Native or bilingual proficiency
Topline Score
Bio
Anita Theriault
Mariane is very hard working, detail-oriented and has a positive outlook on the work she does with a can-do attitude. Our teams collaborated on several successful marketing ideas and campaigns for the company. I would recommend Mariane for a marketing position at any organization that chooses to benefit from her diverse skills.
Brian Honda
I hired Mariane because of a friend. It was a summer position (at a healthcare ad agency) after all, and that is is what friends should do. I thought I was doing a favour, but the opposite turns out to be the truth. Mariane was a pleasure to have in our offices everyday. I am sure you can read about the details of her technical skills somewhere on this page. I will tell you that she was quickly embraced by the account and creative teams, no small feat. Mariane made the adpharm better.
Anita Theriault
Mariane is very hard working, detail-oriented and has a positive outlook on the work she does with a can-do attitude. Our teams collaborated on several successful marketing ideas and campaigns for the company. I would recommend Mariane for a marketing position at any organization that chooses to benefit from her diverse skills.
Brian Honda
I hired Mariane because of a friend. It was a summer position (at a healthcare ad agency) after all, and that is is what friends should do. I thought I was doing a favour, but the opposite turns out to be the truth. Mariane was a pleasure to have in our offices everyday. I am sure you can read about the details of her technical skills somewhere on this page. I will tell you that she was quickly embraced by the account and creative teams, no small feat. Mariane made the adpharm better.
Anita Theriault
Mariane is very hard working, detail-oriented and has a positive outlook on the work she does with a can-do attitude. Our teams collaborated on several successful marketing ideas and campaigns for the company. I would recommend Mariane for a marketing position at any organization that chooses to benefit from her diverse skills.
Brian Honda
I hired Mariane because of a friend. It was a summer position (at a healthcare ad agency) after all, and that is is what friends should do. I thought I was doing a favour, but the opposite turns out to be the truth. Mariane was a pleasure to have in our offices everyday. I am sure you can read about the details of her technical skills somewhere on this page. I will tell you that she was quickly embraced by the account and creative teams, no small feat. Mariane made the adpharm better.
Anita Theriault
Mariane is very hard working, detail-oriented and has a positive outlook on the work she does with a can-do attitude. Our teams collaborated on several successful marketing ideas and campaigns for the company. I would recommend Mariane for a marketing position at any organization that chooses to benefit from her diverse skills.
Brian Honda
I hired Mariane because of a friend. It was a summer position (at a healthcare ad agency) after all, and that is is what friends should do. I thought I was doing a favour, but the opposite turns out to be the truth. Mariane was a pleasure to have in our offices everyday. I am sure you can read about the details of her technical skills somewhere on this page. I will tell you that she was quickly embraced by the account and creative teams, no small feat. Mariane made the adpharm better.
Credentials
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Modern Leadership Certificate
Weird Is NrmlSep, 2021- Sep, 2024 -
Ski Instructor - Level 1
Canadian Ski Instructors' Alliance / Alliance des moniteurs de ski du CanadaJan, 2009- Sep, 2024
Experience
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Clipwire Games
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Canada
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Entertainment Providers
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1 - 100 Employee
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Marketing Manager
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Jan 2022 - Present
• Management of Clipwire Games marketing—Responsible for all internal and external channels: Email, Push Notifications, In-App Messaging, Social Media, App Store + Play Store, and LinkedIn• Copywriting of all communications• Management of one Marketing Artist • Management of Clipwire Games marketing—Responsible for all internal and external channels: Email, Push Notifications, In-App Messaging, Social Media, App Store + Play Store, and LinkedIn• Copywriting of all communications• Management of one Marketing Artist
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Sampler
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Software Development
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Marketing Manager, B2C
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Jan 2021 - Jan 2022
• Manage all of Sampler’s B2C marketing—from strategy, growth, email marketing, to social media• Continuous optimization and regular reporting on key lifecycle marketing KPIs and campaign performance through Sisense and Braze• Organically grew @sampler.io on Instagram from 64,000 to 137,000 followers in less than a year• Brought on Braze as CRM platform, lead the IP warm-up and initial integration process• Management of one direct report • Manage all of Sampler’s B2C marketing—from strategy, growth, email marketing, to social media• Continuous optimization and regular reporting on key lifecycle marketing KPIs and campaign performance through Sisense and Braze• Organically grew @sampler.io on Instagram from 64,000 to 137,000 followers in less than a year• Brought on Braze as CRM platform, lead the IP warm-up and initial integration process• Management of one direct report
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Checkout 51
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Canada
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Technology, Information and Internet
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1 - 100 Employee
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Marketing Communications Manager, Team Lead
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Oct 2019 - Nov 2020
• Own and maximize traffic revenue from weekly external communications (email & push) via Braze to ~15M members across Canada and the United States• Work with sales to create custom programs for brand partners and own its execution and optimization• Investigate opportunities to grow our audience, drive loyalty and improve member experience• Partner with product & creative team to continuously iterate & test new campaigns and concepts• Generate insights about members at each stage of the lifecycle and drive innovations to increase engagement• Management of one direct report
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Marketing Manager, Activation & Retention
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Oct 2017 - Sep 2019
• Lead and/or assist in the development of campaign strategies and plans.• Monitor, analyze and tune campaigns to maximize conversions.• Work closely with Operations, Design, and Web/Mobile teams to meet deadlines and execute campaigns.• Apply email and digital marketing best practices to determine new opportunities that will improve the member's experience.• Test content marketing efforts to drive actionable insights about our messaging, segmentation and channel strategies.• Collaborate on the targeting and member segmentation for digital campaigns.• Execute email marketing from concept to development.• Build and maintain campaign landing pages/ environments.• Keep up to date with the latest best practices and integrations on CRM and Lifecycle marketing.• Help develop and own CRM and channel strategy including email communication, in-app messaging, and push notifications in Braze.• Track KPIs and report effectiveness of campaigns on a regular cadence.
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Bilingual Community Manager
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Nov 2016 - Oct 2017
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Community & Jr. Product Manager
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Apr 2015 - Jun 2016
1. Content creation• Provided weekly copy for marketing emails and notifications sent out to members via Braze.2. Social media marketing• Creating, managing and growing the company’s presence through Instagram, Twitter, Facebook, blogs, and other strategically relevant online outlets.• Instituted new weekly meetings with the design team to brainstorm for new creative content for the Facebook, Twitter, Instagram pages.3. Translation• Translated (English to French) the entire app, email templates, notifications, company footers, signature and the help desk for the company’s launch in Quebec.4. Public relations • Established relationships with Quebec bloggers and website owners and maintained those relationships, ensuring successful market penetration during and after the launch.5. Customer relations• Responsible for customer support – answering questions however they came in (e-mail, Twitter, Facebook) and managing any online feedback on the Google Play Store and TypeForm.• Answered challenging customer service tickets that had been escalated to my role and maintained a high, if not perfect satisfaction score from members.• Being the member’s voice.6. Communications/marketing strategy • Responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications.• Participated in the marketing efforts to re-launch the app in the United States where I brought forward creative ideas and executed tasks aimed at re-capturing inactive members.7. Analytics• Using Google Analytics and other measurement tools to provide reports on metrics from emails, notifications and social media posts, and continually find ways to improve on those metrics through testing and new initiatives.
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Education
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2011 - 2015
University of Ottawa / Université d'Ottawa
Bachelor of Arts (BA), Honours Communications -
2011 - 2015
University of Ottawa / Université d'Ottawa
Minor, Business Administration and Management, General -
2018 -
George Brown College
Digital Analytics
Community
