Mariana Vieira Honorato

Head of Creative, Strategy & International at Goho
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK
Languages
  • Portuguese Native or bilingual proficiency
  • Italian Native or bilingual proficiency
  • English Native or bilingual proficiency
Skills

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Mariana is witty, sharp, very objective, independent and always delivering results with high quality. She is the kind of person that has excellent communication skills and interacts very well with different levels of organization. I had the opportunity to work with her at Jovem Pan and learned a lot with her. It was a pleasure working together and I wish all the best in her career.

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Experience

  • Goho
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Head of Creative, Strategy & International
      • May 2022 - Present

      - Creative strategy;- Content creation and Social Media management;- PR;- Event planning and management;- Account management.

    • Marketing & Communications Manager
      • Apr 2021 - May 2022

      - Client Management;- Organic Social;- PR;- Content Specialist.

  • FGV
    • Airlines and Aviation
    • Virtual tutor
      • Dec 2021 - Present

      - Ad hoc tutoring for Digital Transformation post-grad and undergrad courses - Ad hoc tutoring for Digital Transformation post-grad and undergrad courses

  • marianavhonorato.com
    • Brazil
    • Public Relations and Communications Services
    • Social Media Manager & Content Creator
      • Jan 2014 - May 2022

      - Brand Marketing: visual identity from concept to stationery; - Content: key messages, positioning from planning to development; content creation and management for social media, blogs and websites; - PR on/off: Press relations for national and international clients; partnerships; event organisation; and daily agency routine - customer service, press releases and kits, gifting and report. - Brand Marketing: visual identity from concept to stationery; - Content: key messages, positioning from planning to development; content creation and management for social media, blogs and websites; - PR on/off: Press relations for national and international clients; partnerships; event organisation; and daily agency routine - customer service, press releases and kits, gifting and report.

  • Pignacolada
    • Italy
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Social Media Specialist
      • Oct 2019 - Dec 2020

      - Digital Strategy; - Digital PR & Product seeding; - Content creation. - Digital Strategy; - Digital PR & Product seeding; - Content creation.

  • Tephiá Mindstyle
    • Brazil
    • Retail
    • 1 - 100 Employee
    • Marketing & PR Consultant
      • Jan 2017 - Sep 2018

      - Rebranding; - Content creation for website (SEO); - Commercial & Sales - short and long term partnerships; - Digital PR; - Event organisation. - Rebranding; - Content creation for website (SEO); - Commercial & Sales - short and long term partnerships; - Digital PR; - Event organisation.

  • Rádio Jovem Pan
    • Brazil
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Planner
      • May 2015 - Nov 2016

      - Business development; - Audience research (EasyMedia - IBOPE / MediaSpot - CROWLEY); - Media planning; - Creative project management. - Business development; - Audience research (EasyMedia - IBOPE / MediaSpot - CROWLEY); - Media planning; - Creative project management.

  • PepsiCo
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Digital Communication Intern
      • Jan 2014 - Dec 2014

      - Social Media management for PepsiCo brand (Facebook / Twitter), based on the global operation;- Website management (www.pepsico.com.br);- Newsletter content creation;- Support on the following projects (planning and execution):* External: Recycling Aces (Oct-Nov/ 2014), combining social responsibility and virtual engagement through football.* Internal: National Implementation of Global Intranet (IBM Connections system).

    • Internal Communications Intern
      • Jan 2013 - Dec 2013

      - Leadership campaigns - awareness / absorption / maintenance;- Event organisation;- Internal marketing campaigns planning and execution, for Toddy and Toddynho brands – On-site product seeding;- Motivational campaigns for employees;- Content curator and article copywriter for the Company's global newsletter.

  • AD Comunicação & Marketing
    • Brazil
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR Intern
      • Jun 2011 - Dec 2011

      - Customer service (Travel, Sports and Fashion segments); - PR routine: press release creation, follow up and clipping report; - Partnerships; - Event organisation. - Customer service (Travel, Sports and Fashion segments); - PR routine: press release creation, follow up and clipping report; - Partnerships; - Event organisation.

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