Mariana Traxel
B2B Sales at Mariana Traxel - Social Selling B2B #Gladiatorstyle- Claim this Profile
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Deutsch Native or bilingual proficiency
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Englisch Native or bilingual proficiency
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Spanisch Native or bilingual proficiency
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Französisch Limited working proficiency
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Bio
Jaime J. OBIOLS, MBA
Super support und tolle Zusammenarbeit.
Sven Lachmund
Gladiatorin passt perfekt! Selten so ein energiegeladenes, nur so vor Mehrwert strotzendes Webinar gesehen. Gerade das Thema professionelle Kundenakquise B2B bei LinkedIn &Co wird immer noch komplett falsch angegangen. Mit den wertvollen Tipps von Mariana Traxel wird es in Zukunft nicht nur leichter, sondern auch viel angenehmer neue Kunden über diese Kanäle zu gewinnen. Vielen Dank!
Dr. (phil.) Natalia Wiechowski
Mariana's positive energy is addictive. Her humor hilarious. Her authenticity refreshing. Her knowledge and expertise profound. Her curiosity childlike. In short: Mariana beautifully shows - and lives! - what modern leadership is all about. I really enjoyed working with her in my LinkedIn group coaching program and cannot thank her enough for being one of the most driven tribe members, who gets - and keeps - the community engaged. Keep up the phenomenal work, Online Marketing Gladiator! :-)
Jaime J. OBIOLS, MBA
Super support und tolle Zusammenarbeit.
Sven Lachmund
Gladiatorin passt perfekt! Selten so ein energiegeladenes, nur so vor Mehrwert strotzendes Webinar gesehen. Gerade das Thema professionelle Kundenakquise B2B bei LinkedIn &Co wird immer noch komplett falsch angegangen. Mit den wertvollen Tipps von Mariana Traxel wird es in Zukunft nicht nur leichter, sondern auch viel angenehmer neue Kunden über diese Kanäle zu gewinnen. Vielen Dank!
Dr. (phil.) Natalia Wiechowski
Mariana's positive energy is addictive. Her humor hilarious. Her authenticity refreshing. Her knowledge and expertise profound. Her curiosity childlike. In short: Mariana beautifully shows - and lives! - what modern leadership is all about. I really enjoyed working with her in my LinkedIn group coaching program and cannot thank her enough for being one of the most driven tribe members, who gets - and keeps - the community engaged. Keep up the phenomenal work, Online Marketing Gladiator! :-)
Jaime J. OBIOLS, MBA
Super support und tolle Zusammenarbeit.
Sven Lachmund
Gladiatorin passt perfekt! Selten so ein energiegeladenes, nur so vor Mehrwert strotzendes Webinar gesehen. Gerade das Thema professionelle Kundenakquise B2B bei LinkedIn &Co wird immer noch komplett falsch angegangen. Mit den wertvollen Tipps von Mariana Traxel wird es in Zukunft nicht nur leichter, sondern auch viel angenehmer neue Kunden über diese Kanäle zu gewinnen. Vielen Dank!
Dr. (phil.) Natalia Wiechowski
Mariana's positive energy is addictive. Her humor hilarious. Her authenticity refreshing. Her knowledge and expertise profound. Her curiosity childlike. In short: Mariana beautifully shows - and lives! - what modern leadership is all about. I really enjoyed working with her in my LinkedIn group coaching program and cannot thank her enough for being one of the most driven tribe members, who gets - and keeps - the community engaged. Keep up the phenomenal work, Online Marketing Gladiator! :-)
Jaime J. OBIOLS, MBA
Super support und tolle Zusammenarbeit.
Sven Lachmund
Gladiatorin passt perfekt! Selten so ein energiegeladenes, nur so vor Mehrwert strotzendes Webinar gesehen. Gerade das Thema professionelle Kundenakquise B2B bei LinkedIn &Co wird immer noch komplett falsch angegangen. Mit den wertvollen Tipps von Mariana Traxel wird es in Zukunft nicht nur leichter, sondern auch viel angenehmer neue Kunden über diese Kanäle zu gewinnen. Vielen Dank!
Dr. (phil.) Natalia Wiechowski
Mariana's positive energy is addictive. Her humor hilarious. Her authenticity refreshing. Her knowledge and expertise profound. Her curiosity childlike. In short: Mariana beautifully shows - and lives! - what modern leadership is all about. I really enjoyed working with her in my LinkedIn group coaching program and cannot thank her enough for being one of the most driven tribe members, who gets - and keeps - the community engaged. Keep up the phenomenal work, Online Marketing Gladiator! :-)
Credentials
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Social Selling with Sales Stories for B2B companies
LinkedInDec, 2020- Nov, 2024 -
Suchmaschinenoptimierung (SEO) für den Mittelstand
SISTRIX GmbHJun, 2019- Nov, 2024 -
Suchmaschinenoptimierung (SEO) für KMU
XOVI GmbHApr, 2019- Nov, 2024 -
Von potenziellen Kunden online gefunden werden
GoogleFeb, 2019- Nov, 2024 -
Bedürfnisse und Onlineverhalten der Kunden verstehen
GoogleJan, 2019- Nov, 2024
Experience
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Social Recruiting & Social Selling #gladiatorstyle
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Germany
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Technology, Information and Internet
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1 - 100 Employee
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B2B Sales
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Aug 2015 - Present
👉 Social Selling for Sales: Generate B2B clients without advertisementsWhy me?Take advantage of my direct way of communicating, my structured way of work and my passion for figures. Work with me, if you desire to gain new clients, expand the potential of your current clients and wish to be better than your competitors. Pluralistic project plans, designated deadlines and breathtaking tasks are awaiting you. Let’s go!My way of working: In our discovery call we will evaluate which target customers you have and if your product and service is compatible with social selling. After researching and analysing the potential of your clients and their platforms, we will decide together, which step would be the best one for us to take next.Social Selling in Sales stands for winning new clients without using paid ads. With my #gladiatorstyle method my clients generate more revenue and gain competitive advantages just because their company, their products and their services will catch the right person's interest at the right time here on LinkedIn.
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Social Selling: B2B Marketing
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Aug 2015 - Present
👉 Social Selling for Marketing: Generate more reach and loyal followersWhy me?More visibility, loyal followers and more interactions: Get to know the #gladiatorstyle-method and see how your visibility of your business page reaches another level. Your homepage will be visited more often, the visibility of your clients will be significantly higher than ever before. Establish, together with your colleagues, a harmonic symbiosis.Together we develop a resource-oriented plan for you. My way of working:In our discovery call we will evaluate your current social media activities together. We will squeeze all numbers till we find the ones we need to work on. After that we will analyse the data and create an action plan. This contains: Content, redaction plan and to-do’s. Together we decide, which steps will be taken in which sequence, who will be responsible for it and how it will be measured after completion. ✔ Social Selling in Marketing stands for gaining loyal followers without using paid ads. My clients gain more loyal and true followers, more visibility of their postings and put themselves in a better position than their competitors. The budget and resources are not really important in that state. We adapt all of your plans to your speed and men-power. Are you ready?mail@sometra.de+49 160 9987 3090
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Social Selling B2B Recruiting
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Aug 2015 - Present
👉 Social Selling for HR: Better candidatesWhy me?Forget expensive recruitment agencies, personnel service providers and headhunters. With the unique gladiator method you will find and win the better candidates for your company. The “war of talent” will be yours. I will provide you with the best equipment so that your fluctuation will be reduced to a minimum. My way of working:In our discovery call we will evaluate together, which target candidates you have and where on social media they spent most of their time. Within B2B business it is very common to find your target candidates on Linkedin. After that I will research and analyse the potential of your target clients on selected platforms. The results of this will be presented to you and then we decide together, which step is the most efficient and practical one for you now.Social Selling for HR stands for generating new candidates for your company without the need for paid ads. That’s how my clients enjoy finding the best candidates for their company and their competitive advantages. I make sure that the job vacancies are presented to the right people on the right platform at the right time.
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Social Selling goes Employer Branding im B2B (Mobil: Hier tippen)
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Aug 2015 - Present
Wer den Social Selling Funnel verstanden hat, weiß sowohl um die Bedeutung der Social Selling Business Page als auch um die Bedeutung der Teilnahme von Kollegen. Hier verschenken die meisten Unternehmen Ihr Potenzial. 😲 Beginnend damit, dass Unternehmen die internen Kollegen auffordern die Beiträge der Business Page zu liken, zu kommentieren oder fatalerweise sogar zu teilen. Wir schulen Sie darin, was Sie unternehmen müssen, um wahre, treue Follower zu gewinnen und zeigen Ihnen erprobte Wege, die Sie nach kurzer Zeit selbst für Ihre Linkedin Business Page anwenden können. ✔ Effiziente Zusammenarbeit zwischen Marketing & Vertrieb ✔ Neue qualitative Follower für Ihr Unternehmen gewinnen✔ Mit weniger Aufwand den richtigen Content erstellen✔ KPIs die eine echte Aussage generieren✔ Aktive Wettbewerbsbeobachtung ✔ Analyse von Zahlen & DatenSollen wir los legen?Schreiben Sie mir an:mail@sometra.de+ 49 160 9987 3090
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S.OLIVER GROUP
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Germany
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Retail Apparel and Fashion
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700 & Above Employee
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Head of Visual Marketing
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Nov 2009 - Sep 2014
s.Oliver GmbH & Co.KG – a GER fast fashion brand with over 4,500 POS in over 20 countries𝐌𝐘 𝐑𝐄𝐒𝐔𝐋𝐓𝐒• increased turnover as well as number of customer visits per shop by (literally) 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 the way 𝐬𝐡𝐨𝐩 𝐚𝐧𝐝 𝐰𝐢𝐧𝐝𝐨𝐰 mannequins were styled • Increase shop and store partners attention by 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐨𝐮𝐭𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐭𝐚𝐥𝐤-𝐨𝐟-𝐭𝐨𝐰𝐧 window shop designs which were then regularly promoted by different very special interest magazines.𝐇𝐎𝐖 𝐈 𝐃𝐈𝐃 𝐓𝐇𝐈𝐒1. I 𝐜𝐨𝐧𝐟𝐫𝐨𝐧𝐭 𝐚𝐧𝐝 𝐜𝐨𝐧𝐯𝐢𝐧𝐜𝐞𝐝 𝐜𝐨𝐧𝐭𝐫𝐨𝐥𝐥𝐢𝐧𝐠 𝐝𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭 that we would lose money if we kept narrowing down our promotion possibilities in the shop windows – just to be able to assign turnover to different departments2. By proving that mixed styles 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐭𝐮𝐫𝐧-𝐨𝐯𝐞𝐫 𝐚𝐧𝐝 𝐜𝐚𝐮𝐠𝐡𝐭 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧𝐬, we kept improving and optimizing possibilities to 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐢𝐦𝐚𝐠𝐞 𝐚𝐧𝐝 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 3. Increase customers 𝐢𝐭𝐞𝐦𝐬 𝐩𝐞𝐫 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞 by implementing new instore decoration tools according to shop windows that would allow 𝐩𝐥𝐚𝐜𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐚𝐧𝐝 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐬𝐭𝐲𝐥𝐞𝐬 in different ways without spending more budget. 𝐀𝐭 𝐬𝐨𝐦𝐞 𝐩𝐨𝐢𝐧𝐭 𝐜𝐨𝐧𝐭𝐫𝐨𝐥𝐥𝐢𝐧𝐠 𝐡𝐚𝐝 𝐝𝐞𝐜𝐢𝐝𝐞𝐝 𝐭𝐡𝐚𝐭 𝐦𝐢𝐱𝐢𝐧𝐠 𝐬𝐭𝐲𝐥𝐞𝐬 𝐟𝐫𝐨𝐦 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐝𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭𝐬 𝐰𝐚𝐬 𝐬𝐭𝐫𝐢𝐜𝐭𝐥𝐲 𝐟𝐨𝐫𝐛𝐢𝐝𝐝𝐞𝐧, 𝐬𝐨 𝐜𝐨𝐧𝐭𝐫𝐨𝐥𝐥𝐢𝐧𝐠 𝐰𝐨𝐮𝐥𝐝 𝐛𝐞 𝐚𝐛𝐥𝐞 𝐭𝐨 𝐝𝐞𝐟𝐢𝐧𝐞 𝐰𝐡𝐢𝐜𝐡 𝐬𝐭𝐲𝐥𝐞𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐬𝐡𝐨𝐩 𝐰𝐢𝐧𝐝𝐨𝐰𝐬 𝐡𝐚𝐝 𝐚𝐧 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 𝐁𝐲 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐚𝐧𝐝 𝐚𝐝𝐝 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐭𝐨𝐫𝐞 𝐭𝐨𝐨𝐥𝐬 𝐬𝐨 𝐦𝐨𝐫𝐞 𝐬𝐭𝐲𝐥𝐞𝐬 𝐜𝐨𝐮𝐥𝐝 𝐛𝐞 𝐬𝐡𝐨𝐰𝐧 𝐰𝐢𝐭𝐡𝐢𝐧 𝐭𝐡𝐞 𝐬𝐭𝐨𝐫𝐞 𝐈 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐭𝐮𝐫𝐧𝐨𝐯𝐞𝐫 𝐚𝐧𝐝 𝐩𝐫𝐨𝐨𝐟𝐞𝐝 𝐭𝐡𝐚𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐧𝐞𝐯𝐞𝐫 𝐜𝐚𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐚𝐧𝐲 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐢𝐬𝐬𝐮𝐞𝐬.
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Arcandor AG
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Germany
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Wholesale
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1 - 100 Employee
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Head of Marketing Controlling
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Feb 2007 - Sep 2009
Karstadt Warenhaus GmbH – GER biggest department store chain with over 80 retail stores𝐌𝐘 𝐑𝐄𝐒𝐔𝐋𝐓𝐒• 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡 𝐭𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐟𝐨𝐫 𝐚𝐥𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐒𝐚𝐥𝐞𝐬 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬 while successfully implemented an automized reporting system for C-Level • 𝐓𝐮𝐫𝐧𝐨𝐯𝐞𝐫 𝐚𝐥𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧 from different Marketing activities to optimize budget and actions𝐇𝐎𝐖 𝐈 𝐃𝐈𝐃 𝐓𝐇𝐈𝐒1. Create and implement 𝐠𝐮𝐢𝐝𝐞𝐥𝐢𝐧𝐞𝐬 𝐨𝐧 𝐡𝐨𝐰 𝐭𝐨 𝐦𝐞𝐚𝐬𝐮𝐫𝐞 𝐚𝐧𝐝 𝐚𝐥𝐥𝐨𝐜𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 correctly. 2. Vanish all paper-reports for C-Level and replaced all reports by 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐚𝐧𝐝 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐒𝐀𝐏- 𝐫𝐞𝐩𝐨𝐫𝐭𝐬 for each director needs.3. Convinced all Marketing-relevant departments and co-workers to 𝐰𝐨𝐫𝐤 𝐚𝐧𝐝 𝐩𝐫𝐨-𝐚𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐝𝐞𝐯𝐞𝐥𝐨𝐩 the guidelines so they would benefit in their daily business. 𝐁𝐞𝐟𝐨𝐫𝐞 𝐈 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐨𝐮𝐥𝐝 𝐬𝐮𝐦 𝐮𝐩 𝐭𝐮𝐫𝐧𝐨𝐯𝐞𝐫 𝐟𝐨𝐫 𝐨𝐯𝐞𝐫 𝟒 𝐰𝐞𝐞𝐤𝐬 𝐟𝐫𝐨𝐦 𝐚 𝐟𝐥𝐲𝐞𝐫 𝐰𝐡𝐢𝐜𝐡 𝐡𝐚𝐝 𝐛𝐞𝐞𝐧 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐞𝐝 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐧𝐞𝐰𝐬𝐩𝐚𝐩𝐞𝐫𝐬. 𝐁𝐨𝐭𝐭𝐥𝐞𝐧𝐞𝐜𝐤: 𝐦𝐚𝐧𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐰𝐞𝐫𝐞 𝐬𝐡𝐨𝐰𝐧 𝐭𝐰𝐨 𝐨𝐫 𝐭𝐡𝐫𝐞𝐞 𝐰𝐞𝐞𝐤𝐬 𝐢𝐧 𝐚 𝐫𝐨𝐰, 𝐰𝐡𝐢𝐜𝐡 𝐭𝐨𝐭𝐚𝐥𝐥𝐲 𝐟𝐚𝐥𝐬𝐢𝐟𝐢𝐞𝐬 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐚𝐧𝐝 𝐭𝐡𝐞𝐫𝐞𝐟𝐨𝐫𝐞 𝐚𝐬𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧𝐬 𝐨𝐧 𝐰𝐡𝐢𝐜𝐡 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐬𝐡𝐨𝐮𝐥𝐝 𝐡𝐚𝐯𝐞 𝐛𝐞𝐞𝐧 𝐩𝐮𝐬𝐡𝐞𝐝 𝐨𝐫 𝐝𝐞𝐥𝐞𝐭𝐞𝐝 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐟𝐥𝐲𝐞𝐫𝐬
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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Senior Project Manager
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Aug 2003 - Jan 2007
GREY Group is a worldwide conglomaration of advertising agencies. During this 3,5 years I have taken very intense stepts into Marketing and communication. I had the honor to work with a few of the most creaziest and talented Experts on this planet such as Bernd Michael and Bruno Pieters. I did what almost all people do in advertising in their very first years: + created and monitored global advertising and PR campaigns + Developed a humongous amount of the PR and sales activities while establishing a new PR department, focussing product publicity and placement + Evaluated market research reports + Participated in setting up media plans + Cooperated with external suppliers and negotiated contracts accordingly + Controlled budgets on different customers and projects𝐈 𝐰𝐨𝐫𝐤𝐞𝐝 𝐚𝐭 𝐭𝐡𝐢𝐬 𝐟𝐚𝐛𝐮𝐥𝐨𝐮𝐬 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐰𝐡𝐢𝐥𝐞 𝐭𝐡𝐞𝐲 𝐰𝐞𝐫𝐞 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐦𝐞 𝐰𝐢𝐭𝐡 𝐦𝐲 𝐬𝐭𝐮𝐝𝐢𝐞𝐬. 𝐒𝐨 𝐈 𝐞𝐧𝐝𝐞𝐝 𝐮𝐩 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝟓𝟎 𝐡𝐨𝐮𝐫𝐬 𝐰𝐡𝐢𝐥𝐞 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝟐𝟎 𝐡𝐨𝐮𝐫𝐬 𝐰𝐞𝐞𝐤𝐥𝐲. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐡𝐨𝐰 𝐈 𝐫𝐞𝐚𝐥𝐥𝐲 𝐞𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐞𝐡𝐝 𝐚 𝐯𝐞𝐫𝐲 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐰𝐚𝐲 𝐨𝐟 𝐬𝐞𝐧𝐩𝐢𝐧𝐠 𝐚𝐧𝐝 𝐢𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐦𝐲 𝐭𝐢𝐦𝐞. 𝐀𝐧𝐝 𝐈 𝐰𝐨𝐮𝐥𝐝 𝐝𝐨 𝐢𝐭 𝐚𝐠𝐚𝐢𝐧!
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Education
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2019 - 2019
LinkedBusiness
Linkedin Certification, LinkedIn Profiling -
2017 - 2017
TH Köln
Social Media Manager, Social Media Management -
2001 - 2005
Rheinische Fachhochschule Köln
Diplom Medienökonom (FH), Marketing & Communications
Community
