Mariana Toledo

Senior Product Designer at Philosophie (now InfoBeans)
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • Portuguese Native or bilingual proficiency
  • English Native or bilingual proficiency

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Bio

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Senior Product Designer
      • Oct 2022 - Present

    • Senior Product Designer
      • 2013 - Present

      Hero Digital, Xamarin, Bonfaire, ShopStyle. Hero Digital, Xamarin, Bonfaire, ShopStyle.

    • Brazil
    • Entertainment Providers
    • 1 - 100 Employee
    • Product Designer
      • Oct 2020 - Oct 2022

      • Led the design of a new product from concept to launch, including user research, prototyping and testing with customers, and visual design across web and mobile platforms. • Collaborated closely with engineers to ensure that designs are feasible within technical constraints. • Created wireframes for each feature and flow in the app based on customer needs and business goals. • Worked cross-functionally with marketing, sales, engineering, data science teams to create engaging experiences for our users. • Mentored junior designers, driving 1:1s across teams, assisting they creating their career path. Show less

    • 100 - 200 Employee
    • Researcher
      • Apr 2019 - Oct 2019

      • Created the opportunity to expand user research, user behaviors, dialectic skills, and design knowledge to other fields and study new ones; • Volunteered with nonprofit organizations focused on mental health, and created visuals for a mood tracking dashboard and mobile app; • Worked on personal projects, creating visual styles and identities, through design challenges; Studied Arduino, circuit, laser cutting, and motion design; • Created the opportunity to expand user research, user behaviors, dialectic skills, and design knowledge to other fields and study new ones; • Volunteered with nonprofit organizations focused on mental health, and created visuals for a mood tracking dashboard and mobile app; • Worked on personal projects, creating visual styles and identities, through design challenges; Studied Arduino, circuit, laser cutting, and motion design;

    • United States
    • Software Development
    • 1 - 100 Employee
    • Product Designer
      • May 2014 - Apr 2019

      • As a Lead, becoming a trusted design and branding advisor of clients, • Leading discussions and meetings with different stakeholders • Managing the design team, introducing and guiding new tools across fields; • Mentoring junior designers, and driving 1:1s across teams. • As a Lead, becoming a trusted design and branding advisor of clients, • Leading discussions and meetings with different stakeholders • Managing the design team, introducing and guiding new tools across fields; • Mentoring junior designers, and driving 1:1s across teams.

  • Self Employed
    • Baía de São Francisco e Região, Estados Unidos
    • UX/UI Designer
      • Jan 2013 - Jun 2014

      • Brainstorming and designing digital experiences for personal projects & startups. • Brainstorming and designing digital experiences for personal projects & startups.

    • Brazil
    • Information Technology & Services
    • 1 - 100 Employee
    • Designer Web
      • May 2012 - Jan 2013

      • Ideating the rebranding concept and its repositioning for the digital environment • Redesigned the visuals and user experience for the institutional website, marketing campaigns, software interfaces, phone & tablet applications • Accompanying a cross-functional team of 8 (designers, engineers, marketing & sales) in 2 locations. • Ideating the rebranding concept and its repositioning for the digital environment • Redesigned the visuals and user experience for the institutional website, marketing campaigns, software interfaces, phone & tablet applications • Accompanying a cross-functional team of 8 (designers, engineers, marketing & sales) in 2 locations.

  • Cherry Plus
    • São Paulo e Região, Brasil
    • Art Director
      • Nov 2010 - Apr 2012

      • Planning Digital Strategies for international clients and their positioning in the Brazilian market. • Creating high-quality visual assets and thoughtful experiences that influence and inspire users. • Through cross-functional platforms and project partners, contributing to aspects of digital strategy for Singer Brasil’s next decade • Increase brand awareness & engagement, conversion, business revenue, user engagement & retention. • Boosting the number of followers on Twitter by 3,000%+ and by 3,500%+ on Facebook. Show less

  • Repense Comunicação
    • São Paulo e Região, Brasil
    • Art Assistant
      • May 2010 - Nov 2010

      - Ability to work easily in group as well as individual - Worked across different industry clients from non-governamental organization, financial institution and a cleaner product's company, creating graphic and design digital experiences. - Ability to work easily in group as well as individual - Worked across different industry clients from non-governamental organization, financial institution and a cleaner product's company, creating graphic and design digital experiences.

  • Troop
    • São Paulo e Região, Brasil
    • Designer Junior
      • Jan 2009 - May 2010

      - Organized website redesign and image collection maintenance. - Brainstormed concepts, evaluated and refined ideas to presented to art director and client, created final high fidelity production ready file; - Worked collaboratively in a culinary website for the company, creating a conceptual prototype, product strategic consulting, usability testing, front-end development, product and project management. - Organized website redesign and image collection maintenance. - Brainstormed concepts, evaluated and refined ideas to presented to art director and client, created final high fidelity production ready file; - Worked collaboratively in a culinary website for the company, creating a conceptual prototype, product strategic consulting, usability testing, front-end development, product and project management.

    • Advertising Services
    • 1 - 100 Employee
    • Designer Junior
      • Feb 2008 - Jan 2009

      - Designed websites, flowcharts, business cards and newsletters for high-profile clients based on preliminary sketches and art direction; - Contributed original logo and web page sketches for client identity re-design; - Prepared files for press and post-production - Designed websites, flowcharts, business cards and newsletters for high-profile clients based on preliminary sketches and art direction; - Contributed original logo and web page sketches for client identity re-design; - Prepared files for press and post-production

Education

  • Universidade Anhembi Morumbi
    Bachelor of Arts (BA), Design and Applied Arts
    2004 - 2007
  • Colégio Mater Dei

Community

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