Experience

Sanatorio Mautone
• Uruguay
• Hospitals and Health Care
• 1 - 100 Employee
• Gerente Comercial y Marketing

  • Jul 2021 - Present


Independent

• Uganda
• International Trade and Development
• 1 - 100 Employee

• Marketing & PR

  • Oct 2017 - Present

  Marketing Communications Strategy for small and medium companies. Offline and Online Marketing Plan. Media buying (Uruguay, Argentina, Brasil and Chile). Digital Marketing Strategy: Social Media strategy and administration (Facebook, Instagram, Twitter, YouTube, Snapchat), coordination of Website updating and E-mail Marketing Campaigns. Event planning and coordinator, press conferences, press releases. Coordination of Photo and video production. Contact and negotiation with Media and Marketing professionals (film agency, media agency, photographers, graphic designers, Web designers, ilustrators, artists, model agency, and more). Show less



Plan Ceibal (programa Uruguay Global)

• Head of International Marketing

  • Jan 2021 - Jan 2022

  International Marketing (LATAM) to the Data Science Masters Program, and Posgraduate Programs: Machine Learning, Supply Chain and Digital Fabrication (UTEC Uruguay). International Marketing (LATAM) to the Data Science Masters Program, and Posgraduate Programs: Machine Learning, Supply Chain and Digital Fabrication (UTEC Uruguay).



Hyatt Centric Montevideo

• Uruguay
• Hospitality
• 1 - 100 Employee

• Marketing & Communications Manager

  • Feb 2018 - Jan 2021

  PR Strategy with direct relationship and negotiation with social influencers, organizations and stakeholders. Plan and implement special events at the property: gastronomic, political, artistic and more. Elaborate Media Plan with direct negotiation and coordination with all the Media. Define and generate the content for social media, with managing of the social networks. Writing all the Marketing and PR materials: collaterals, press Ads, press releases, E-mailings, Websites, social media and more. Coordinate and supervise audiovisual production at the property: photo and video shooting. Work as a team with Sales executives and Managers in order to understand clients needs and elaborate Marketing plans. Show less



Conrad Punta del Este Resort & Casino

• Uruguay
• Hospitality
• 1 - 100 Employee

• Marketing Manager

  • Sep 2013 - Sep 2017

  Marketing Strategy for the most important hotel & Casino in Latin American, including full communication for its businesses: Food & Beverages (9 restaurants), Hospitality, Spa, Casino, Entertainment (Big shows and events) and Convention Center.Created and Managed an internal Advertising Agency with a Marketing Team of: graphic and Web Designers, Key Account managers, Media coordinator, Community Managers and Event coordinators. Media Buying (Uruguay, Argentina, Brasil, Chile & Paraguay). E-Commerce Strategy: Social Media, Websites, Email Marketing Campaign (1 MM clients).Business Alliance. Shows and Events planning and coordination. Show less

• Marketing Executive

  • Jun 2012 - Sep 2013

  - Community Manager- Coordination and Supervision of audiovisual production.- Coordination and implementation of Special Events.- Digital Marketing: Writing and posting at Social Media and Websites.

• Organizational Communication

  • Aug 2010 - Jul 2012

  Internal Communication in colaboration with the department of Human Resources: magazine for employees, memos, trainings, meetings, CSR, and more.

• Public Relations

  • Apr 2008 - Jun 2012

  External communication (press releases and pictures) of all the hotel activities (shows, events, conferences, etc.) and important visits (celebrities, artists).Photo productions with artists and celebrities; press trips; press clipping; coordination of interviews with artists; coordination of the hotel magazine for clients, and more.