Mariana Romeu
Senior Content Manager at KLEFER- Claim this Profile
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Inglês Native or bilingual proficiency
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Espanhol Full professional proficiency
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Francês Limited working proficiency
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Bio
Alessandra Brandão
Mariana's dedication to her work is truly inspiring. Her boundless energy and passion were infectious, making every day in the home office a joyous experience for me and the team every time we saw each other in meetings or activities. She has a sense of teamwork and a wish to leave her mark and develop a collaborative and innovative environment, for streamers, for the company and even for the technology market. Every task she approaches is with a fresh perspective, lots of creativity and dedication. We can definitely see it into every aspect of her work, which is inspiring! Mariana's dedication, enthusiasm, creativity, and ability to infuse happiness into her work make her an exceptional professional to collaborate with. I am confident that she will continue to excel and make significant contributions in any endeavor she chooses to pursue. It is without reservation that I recommend Mariana for any future opportunities.
Joema Martins
Mariana has characteristics that I value a lot in a professional, but my highlights would be a focus on impact and results. She knows how to prioritize and scale her work, knows how to relate to partners in order to deliver large and robust projects. My nearly five years working closely with her have been inspiring and full of learning.
Alessandra Brandão
Mariana's dedication to her work is truly inspiring. Her boundless energy and passion were infectious, making every day in the home office a joyous experience for me and the team every time we saw each other in meetings or activities. She has a sense of teamwork and a wish to leave her mark and develop a collaborative and innovative environment, for streamers, for the company and even for the technology market. Every task she approaches is with a fresh perspective, lots of creativity and dedication. We can definitely see it into every aspect of her work, which is inspiring! Mariana's dedication, enthusiasm, creativity, and ability to infuse happiness into her work make her an exceptional professional to collaborate with. I am confident that she will continue to excel and make significant contributions in any endeavor she chooses to pursue. It is without reservation that I recommend Mariana for any future opportunities.
Joema Martins
Mariana has characteristics that I value a lot in a professional, but my highlights would be a focus on impact and results. She knows how to prioritize and scale her work, knows how to relate to partners in order to deliver large and robust projects. My nearly five years working closely with her have been inspiring and full of learning.
Alessandra Brandão
Mariana's dedication to her work is truly inspiring. Her boundless energy and passion were infectious, making every day in the home office a joyous experience for me and the team every time we saw each other in meetings or activities. She has a sense of teamwork and a wish to leave her mark and develop a collaborative and innovative environment, for streamers, for the company and even for the technology market. Every task she approaches is with a fresh perspective, lots of creativity and dedication. We can definitely see it into every aspect of her work, which is inspiring! Mariana's dedication, enthusiasm, creativity, and ability to infuse happiness into her work make her an exceptional professional to collaborate with. I am confident that she will continue to excel and make significant contributions in any endeavor she chooses to pursue. It is without reservation that I recommend Mariana for any future opportunities.
Joema Martins
Mariana has characteristics that I value a lot in a professional, but my highlights would be a focus on impact and results. She knows how to prioritize and scale her work, knows how to relate to partners in order to deliver large and robust projects. My nearly five years working closely with her have been inspiring and full of learning.
Alessandra Brandão
Mariana's dedication to her work is truly inspiring. Her boundless energy and passion were infectious, making every day in the home office a joyous experience for me and the team every time we saw each other in meetings or activities. She has a sense of teamwork and a wish to leave her mark and develop a collaborative and innovative environment, for streamers, for the company and even for the technology market. Every task she approaches is with a fresh perspective, lots of creativity and dedication. We can definitely see it into every aspect of her work, which is inspiring! Mariana's dedication, enthusiasm, creativity, and ability to infuse happiness into her work make her an exceptional professional to collaborate with. I am confident that she will continue to excel and make significant contributions in any endeavor she chooses to pursue. It is without reservation that I recommend Mariana for any future opportunities.
Joema Martins
Mariana has characteristics that I value a lot in a professional, but my highlights would be a focus on impact and results. She knows how to prioritize and scale her work, knows how to relate to partners in order to deliver large and robust projects. My nearly five years working closely with her have been inspiring and full of learning.
Experience
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KLEFER
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Brazil
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Entertainment Providers
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1 - 100 Employee
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Senior Content Manager
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Aug 2023 - Present
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Twitch
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United States
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Software Development
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700 & Above Employee
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Partnerships Development Manager
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Aug 2022 - Jun 2023
Focusing on helping mid-tier partners improve their experience on Twitch through education and content strategy that can lead them move up the partner funnel. - 1:many education for community leaders within Twitch's most important categories, leveraging resources through diverse forms of touchpoints, such as Webinars, roundtables and coaching sessions in order to help them increase their revenue and grow their audience. - Studying and educating streamers by using analytic data, market information and working together with Strategic Partner Managers to develop and serve resources accordingly to Partners' tiers and needs. - Leading B2B relationship, like Riot and Playstation, in order to provide high-quality experience for mid-tier partners within big events in the gaming industry. - Working collaboratively with the Marketing team to deliver the content schedule and strategy for BGS 2022, including planning and executing the participants of the Streaming Booth and helping execute the Stage activations. - Seasonal content planning as a way to amplify and highlight voices that are present within Twitch's community, working crossfunctionally with the Marketing and Social team. Show less
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Twitter
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United States
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Software Development
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700 & Above Employee
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LATAM Partner Manager
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Apr 2021 - Jul 2022
Working with key Sports, Gaming and Entertainment content partners in Latin America to sustain and develop three main pillars of work: Content Strategy, Education and Health and Safety.- Partner Management and relationship building for top partners in LATAM, which includes broadcasters, talent agencies, sports leagues and federations, athletes and musicians. - Creative content strategy for the top tier events in the region, in order to grow and sustain the conversation on Twitter accordingly to the partner's objectives and needs.- Helping manage and develop a career plan for the area's intern.- Global leadership for the 2022 World Cup within the Partners team, working as the main point of contact with other crossfunctional teams, such as Marketing, PR, Social, etc.- Working closely with Product Marketing Managers to ensure product adoption and retention during product launches.- Data analysis to understand conversation trends that could lead partner innovative activations.- Crossfunctional work with the Finance and Compliance team when collaborating with third-party vendors.- Providing a high-quality service for Partners in terms of Health and Safety by educating them about available features and help take action when needed in partnership with the Support team. Show less
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Associate Partnerships Manager
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Sep 2019 - Apr 2021
Helping content partners generate conversation towards their top events and monetize it by building powerful and creative narratives around big moments on Twitter. - Creative content support during top Entertainment, Gaming and Sports events in LATAM, such as CBLOL, BBB and Copa Libertadores da América.- Managing and building relationship with key content partners in Latin America.- Content strategy in collaboration with top partners to cover special events by using Twitter's native products like Emojis and Q&As, as well as planning and executing on-site activations.- Building data and insights-driven narrative in order to package commercial opportunities and work with the sales team to find the ideal brand to connect to each content.- Consultive role for crossfunctional teams during events with the objective of providing information and insights of the conversation development and performance on a partner standpoint.- Mapping commercial opportunities and developing the strategy to cover the event's calendar quarterly accordingly to the partner's priorities.- Coordinating the campaign's budget and content deliverables in partnership with the content partner.- Building content packages in partnership with strategic content partners and supporting the sales team throughout the selling, the campaign's delivery and reporting.- Working with Legal and Finance to support the partner's needs. Show less
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Sports Partnerships Coordinator
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Jan 2018 - Sep 2019
Focusing on helping content partners achieve their business goals through monetization.- Content packages and commercial proposals building and development.- Prospect and negotiation of live content accordingly with top events and Twitter's business goals.- Supporting the team manage the content schedule and build the relationship with main content partners in order to deliver the sold content packages.- Internal relationship management with the Sales team.- Organic content strategy support in order to highlight and grow the conversation around the top events throughout the year.- Stablishing and optimizing the workflow with content partners in order to deliver a high-quality experience to the internal (Sales team) and external (brands) clients.- Organizing events in collaboration with crossfunctional teams such as Marketing to amplify big moments, such as the World Cup.- Acting as the main point of contact with Finance and Legal to ensure that the payment and partner's agreements are into practice. - 1:1 and 1:many trainings in order to ensure that content partners have all the needed and updated resources to have their campaigns running and operating on Twitter. Show less
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Content Partnerships and Amplify Intern
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Aug 2016 - Dec 2017
Supporting the team to ensure the best experience for Sports partners within Twitter.- Commercial proposal development both in English and Portuguese, by analysing Twitter's internal data and insights.- Campaign follow-up and management in partnership with the Account Manager.- Campaign reporting.- Managing the content schedule in collaboration with the content partner.- Supporting the team to work crossfunctionally with Legal and Finance in order to have the content agreement and payments running.- Translating and developing materials in English and Spanish to serve Latin America's needs. Show less
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SulAmérica
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Brazil
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Insurance
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700 & Above Employee
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Digital Marketing Intern
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Aug 2015 - Jul 2016
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Wizard by Pearson
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Education Administration Programs
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700 & Above Employee
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English Teacher
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Jun 2013 - Jul 2014
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Education
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2021 - 2023
Pontifícia Universidade Católica de São Paulo
Pós-graduação Lato Sensu - Especialização, Semiótica Psicanalítica - Clínica da Cultura -
2014 - 2017
Centro Universitário Belas Artes de São Paulo
Bacharelado em Comunicação Social, Publicidade e Propaganda
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