Mariana Rivera Silva
Designer at Banfield- Claim this Profile
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Inglés Professional working proficiency
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Bio
Credentials
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Designing a Business
IDEOApr, 2021- Nov, 2024
Experience
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Banfield
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Canada
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Advertising Services
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1 - 100 Employee
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Designer
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Dec 2022 - Present
•Develops innovative branding, creativity and communication design deliverables for diverse clients such as the National Art Centre and the Government of Canada. • Interprets creative briefs to develop and produce innovative insights and creative solutions. • Researches and understands the client's needs and targeted audiences through online searches, reviews of existing research, and meetings with the internal team. • Collaborates with cross-functional teams to ensure quality consistency throughout the creative phases. Show less
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Red Rooster Golf Inc.
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United States
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Sporting Goods Manufacturing
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1 - 100 Employee
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Graphic Designer
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Apr 2022 - Present
• Develops graphic content for the Brand's newsletter, website, events and social media. • Ensures design aligns with brand guidelines and overall account management direction. • Stays on top of trends in design, tools, and production processes for print, websites, and digital campaigns. • Leads each project from start to finish, with a high degree of detail and communication. • Develops graphic content for the Brand's newsletter, website, events and social media. • Ensures design aligns with brand guidelines and overall account management direction. • Stays on top of trends in design, tools, and production processes for print, websites, and digital campaigns. • Leads each project from start to finish, with a high degree of detail and communication.
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Fjord, Part of Accenture Song
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United Kingdom
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Design
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500 - 600 Employee
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Visual Designer
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Sep 2019 - Dec 2022
• Led interviews, analysis, and identification of insights to provide high-quality prototypes. • Participated in the product design process throughout its phases, including research, interaction design, usability tests, and visual design. • Created and maintained the design system and graphical interface of the prototypes. • Developed branding and naming workshops that helped clients sell their products more efficiently. • Advocate for the user's interests and requirements throughout the process, balancing customer needs and technological capabilities. Show less
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Code Nation Australia
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Australia
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IT Services and IT Consulting
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1 - 100 Employee
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Visual Designer
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Jul 2021 - Jun 2022
• Improved usability of ten different websites by making strategic design and user-experience decisions, and developing new functions and features. • Coordinated cross-functional teams (developers, product managers, UX researchers, UX writers, fellow designers) to drive design vision and strategy according to each client’s needs. • Worked collaboratively with the engineering team to implement new features and iterations, ensuring quality standards were met. • Improved usability of ten different websites by making strategic design and user-experience decisions, and developing new functions and features. • Coordinated cross-functional teams (developers, product managers, UX researchers, UX writers, fellow designers) to drive design vision and strategy according to each client’s needs. • Worked collaboratively with the engineering team to implement new features and iterations, ensuring quality standards were met.
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Geometry Colombia
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Colombia
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Advertising Services
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200 - 300 Employee
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Senior Art Director
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Jan 2019 - Jul 2019
• Led the design and art direction of inspirational advertising campaigns for over twelve brands, such as Cotton USA, Phillips, Heineken, and other Colombian national brands. • Designed campaigns that celebrate and showcase each client's diversity and uniqueness through various resources, including events, branding, illustration, print, and social media. • Worked cooperatively with eight cross-department team members to complete projects ahead of deadlines. • Led the design and art direction of inspirational advertising campaigns for over twelve brands, such as Cotton USA, Phillips, Heineken, and other Colombian national brands. • Designed campaigns that celebrate and showcase each client's diversity and uniqueness through various resources, including events, branding, illustration, print, and social media. • Worked cooperatively with eight cross-department team members to complete projects ahead of deadlines.
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Ilumno
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United States
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IT Services and IT Consulting
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200 - 300 Employee
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Graphic Designer
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Jul 2018 - Jan 2019
• Conducted the conceptualization, creation, and design of social media content for three universities across Latin America, developing gifs, banners, and advertising campaigns. • Contributed to art direction by creating assets like images, illustrations, and mailings that supported the client's requirements. • Proposed and identified development areas for the team and helped to provide mentoring when any team member required it. • Conducted the conceptualization, creation, and design of social media content for three universities across Latin America, developing gifs, banners, and advertising campaigns. • Contributed to art direction by creating assets like images, illustrations, and mailings that supported the client's requirements. • Proposed and identified development areas for the team and helped to provide mentoring when any team member required it.
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Geometry Colombia
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Colombia
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Advertising Services
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200 - 300 Employee
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Art Director
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Feb 2017 - Jul 2018
• Led the design and art direction of inspirational advertising campaigns for over various Colombian national brands. • Collaborated with a diverse group of internal stakeholders, including the CEO, Chief Creative Officer, and other team members creating the company's book portfolio. • Contributed to project design and development creation of storyboards and graphic concepts, conceiving functional design solutions, generating site grids and interface demos, and providing QA for all creative deliverables. Show less
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Sistole
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Colombia
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Advertising Services
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100 - 200 Employee
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Graphic Designer
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Aug 2015 - Jan 2017
• Led the creation, design, and implementation of digital advertising campaigns for brands such as the Government of Colombia, Colombia’s country brand, and other important Colombian national brands. • Partnered with key stakeholders to create visual narratives that brought their content to life in an engaging and easy-to-understand way. • Visually established different brand consistency across all communication platforms and channels. • Led the creation, design, and implementation of digital advertising campaigns for brands such as the Government of Colombia, Colombia’s country brand, and other important Colombian national brands. • Partnered with key stakeholders to create visual narratives that brought their content to life in an engaging and easy-to-understand way. • Visually established different brand consistency across all communication platforms and channels.
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MediaInteractive Latam
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Chile
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Advertising Services
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1 - 100 Employee
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Digital Art Director
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Mar 2014 - Jul 2015
• Created consistent brand design interphases between the client’s social media platforms by maintaining effective communication with team members and external stakeholders. • Created innovative assets by collaborating with team members. • Worked with art, production, and technical leads to coordinate schedules’ milestones. • Created consistent brand design interphases between the client’s social media platforms by maintaining effective communication with team members and external stakeholders. • Created innovative assets by collaborating with team members. • Worked with art, production, and technical leads to coordinate schedules’ milestones.
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Education
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2020 - 2021
Universidad del Rosario
Postgraduate Certificate in Digital Marketing Management. -
2010 - 2014
Fundación Universidad de Bogotá 'JorgeTadeo Lozano'
Bachelor’s Degree in Advertising. -
2008 - 2012
Fundación Universidad de Bogotá 'JorgeTadeo Lozano'
Bachelor’s Degree in Graphic Design.
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