Mariana Schuett
Marketing Manager, Content Programs at Spectra Logic- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Portuguese Native or bilingual proficiency
-
French Limited working proficiency
-
Spanish Elementary proficiency
Topline Score
Bio
Credentials
-
Managing Stress for Positive Change
LinkedInApr, 2020- Nov, 2024 -
Remote Work Foundations
LinkedInApr, 2020- Nov, 2024 -
Time Management: Working from Home
LinkedInApr, 2020- Nov, 2024 -
LinkedIn Marketing Solutions Fundamentals
LinkedInMar, 2022- Nov, 2024 -
LinkedIn Marketing Strategy
LinkedInMar, 2022- Nov, 2024
Experience
-
Spectra Logic
-
United States
-
IT Services and IT Consulting
-
200 - 300 Employee
-
Marketing Manager, Content Programs
-
Jun 2021 - Present
Scaled customer marketing program, evangelizing customer stories through mutually beneficial opportunities and delivering over 40 public case studies, customer videos and guest blogs, and more than 150 success stories for sales enablement. Developed company reputation through respected industry awards and speaking engagements, winning customer project-based awards like the globally coveted International Broadcasting Convention Innovation Awards and securing presentations in internationally renowned conferences like Supercomputing.Directed content strategy and technical writing for corporate blog, averaging over 30 blogs per year. Expanded corporate social media footprint through organic content strategy, a robust social advocacy program, and social ad campaigns. - Grew Spectra’s social audience by nearly 50% throughout my tenure. - Increased brand’s share of voice across social channels by over 100%, drove over 15K web page views, and generated hundreds of leads in the last calendar year. Show less
-
-
Content Marketing & PR Specialist
-
Jun 2018 - Jun 2021
Developed the company’s reputation through a robust customer reference program, building industry recognition with awards and speaking opportunities, and creating value-driven marketing content for blog, web, print and social platforms.
-
-
Channel Marketing Graduate Intern
-
May 2017 - May 2018
Contributed to channel relations through development of content for marketing materials/collateral for reseller programs within the Media and Entertainment and Video Surveillance industries. Supported lead-generation initiatives through lead qualification programs, outreach campaigns, and respective communications.
-
-
-
Growing Gardens
-
United States
-
Environmental Services
-
1 - 100 Employee
-
Marketing and Events
-
Jun 2017 - Aug 2017
Supported lead-generation efforts and cultivated brand image by managing Growing Gardens' social media accounts (Facebook, Twitter & Instagram), creating content, scheduling and publishing posts and performing high-level analytics. Raised significant funds for Growing Gardens' 18th Annual Farm Dinner and auction through donor outreach, donation logistics, and event execution. The event supported educational and food security programs within Boulder County. Supported lead-generation efforts and cultivated brand image by managing Growing Gardens' social media accounts (Facebook, Twitter & Instagram), creating content, scheduling and publishing posts and performing high-level analytics. Raised significant funds for Growing Gardens' 18th Annual Farm Dinner and auction through donor outreach, donation logistics, and event execution. The event supported educational and food security programs within Boulder County.
-
-
-
ReVision Solutions
-
United States
-
Recreational Facilities
-
Market Assessment Consultant
-
Oct 2016 - Mar 2017
Devised new product development strategy and market assessment for recycled lenses swarf. Devised new product development strategy and market assessment for recycled lenses swarf.
-
-
-
Mariana Menge Ceramica
-
Asheville, North Carolina
-
Brand Marketing & Product Strategy | Sole Proprietor
-
Jan 2012 - Jan 2015
Brand and product strategy, production logistics, and pricing analysis for unique line of handcrafted ceramic wares. Enhanced representation of the RAD arts community on a national level through partnerships with galleries, local businesses and artists. Founded and presided over a collective of female entrepreneurs in the ceramics industry. Taught private classes and larger workshops (10-20 people) to diverse demographics. Brand and product strategy, production logistics, and pricing analysis for unique line of handcrafted ceramic wares. Enhanced representation of the RAD arts community on a national level through partnerships with galleries, local businesses and artists. Founded and presided over a collective of female entrepreneurs in the ceramics industry. Taught private classes and larger workshops (10-20 people) to diverse demographics.
-
-
-
Odyssey Center for Ceramic Arts
-
Asheville, North Carolina
-
Marketing Strategy & PR
-
Jun 2011 - Jan 2015
Envisioned and executed strategic marketing plan – PR, communications, promotion, digital marketing, grassroots outreach, and event planning – through acquisition and rebranding of company. Helped develop a new revenue stream by implementing a recycling system which transformed waste into a new production line equivalent in gross revenue to 25% of the company’s operating expenses. Directed decision-making based on competitive analysis and local trends. Conceived of and coordinated Odyssey’s first annual auction in 2013, providing scholarships to low-income children, veterans, and people with disabilities. Show less
-
-
Education
-
2016 - 2018
University of Colorado Boulder - Leeds School of Business
Master of Business Administration (M.B.A.), Marketing and Entrepreneurship -
2013 - 2013
Mountain Bizworks
Foundation Business Training -
2008 - 2011
Colorado State University
Bachelor of Arts (B.A.), Languages, Literatures, and Cultures - French -
2008 - 2011
Colorado State University
Bachelor of Arts (B.A.), Pottery -
2010 - 2010
Aix-Marseille University
Université Paul Cézanne, French Study Abroad Program -
2007 - 2007
Universidade de Pernambuco
FCAP, Business Administration and Management, General
Community
