Experience

45 Grados

• Mexico
• Beverage Manufacturing
• 1 - 100 Employee

• Sales & Marketing Manager

  • Oct 2018 - Present

  In charge of Marketing & Sales strategy for mexican craft beers of independent local breweries, we guarantee a menu with the best selection of brands and styles for restaurants, bars, pubs and boutique shops. - Giving follow up of costumer service, delivery, orders and after-sale process - Communication and launching of new products, both online and in point of sale - Generation of private events with tastings and beer- paired dinners and participation in gourmet festivals with stand for direct selling. - Stategy and pricing for all sales channels: B2B, B2C, E-commerce, online sales and social media platforms - Supervision of all the design materials, both at BTL materials for point of sale, such as menus, exhibitors, posters and canvas. - Post-sale process includes all the training for employees of our clients - Sale structure and training for sales commission plans with salesforce team - Relationship with our suppliers and inventory management - Sales & Marketing reports by channel and product Show less



CIRSA México

• Entertainment Providers
• 100 - 200 Employee

• Marketing Manager

  • Sep 2017 - Oct 2018

  - Responsible for the planning, budget and strategy of the Promotion Area, also in charge of client retention of the casinos below the Casino Life, Emotion Casino and Winland Brands with 21 locations in the country. - Launching and relaunch of the different products in working together with all the suppliers. Reports and results by area adjusting plans accordingly in a monthly basis. Follow up of the achievement of KPIs: increasing of income, traffic and increasing the participation of clients. - Relationship with suppliers and commercial partners for the promotion of their products in all of our locations - Planning of anniversaries and thematic parties - Opening of new locations - Leadership within the operation team for implementing all the plans of action to achieve the annual objectives Show less



Despegar.com

• Spain
• Advertising Services
• 1 - 100 Employee

• Sr. Marketing Coordinator

  • Aug 2014 - Sep 2017

  Strategy and planning of Marketing budget aligned to Argentina's headquarters, organization and coordination of the weekly actions of promotions through national campaings in ATL: TV, radio, newspapers and all online channels. -Management of the divers teams for implementing the promotions of Mexico's website: design agencies in Brazil and Argentina, product teams of the different business units hotels, airplane tickets, car rentals, tours, activities, cruisers, etc. Coordination of all agencies: RP, Media and Social Media. Strategy and deployment in mobile app, SEM and SEO. - Participation and organization of Industry Events such as National Congress of Tourism in Mexico - Leader of the Marketing Partnership Program in charge of commercial alliances with our main partners including Goverment offices in charge of tourism promotion both national and international representatives. In the private sector we work together with diverse hotels groups, airlines, cruisers and car rentals brands creating specific marketing campaigns aligned to their annual goals in our e-commerce. - Results and analysis of monthly reports due to headquarters in Argentina. - Media negotiation and contracts of the annual budget directly with each media and channel - Relation, planning and special participation with national banks to increase sales and transactions with their products and events - LEADERSHIP TOOLS BY HARVARD BUSINESS SCHOOL DIPLOMA Show less



Regus

• United States
• Telecommunications

• Marketing Coordinator

  • May 2013 - May 2014

  - Strategy for increasing branding and generation of sales enquiries, execution of ATL campaigns, direct marketing activities, BTL campaigns and media planning. Planning, execution and strategy of marketing plan with direct media negotiation. Generation of reports and analysis of sales results. - Coordination of media, social media, digital (SEM y SEO) and RP aligned to corporate communication strategy between U.K. headquarters and LATAM. - Communication, positioning and opening events for new business centers. Promotions and sales alignment in macro and cluster scale in main cities such as Mexico City, Guadalajara, Monterrey and Puebla and in micro clusters by geographic zones. - Negotiation of alliances and sponsorships with diverse chambers of commerce such as AMCHAM, CANACO, AMPI and commercial partners as Visa, Sports World, etc. Show less



Grupo Posasadas SAB de CV

• Mexico
• Hospitality
• 200 - 300 Employee

• Publicity & Communication Chief

  • Apr 2011 - Nov 2012

  - Development of publicity campaigns with multi brand promotions of the hole group, Implementation of advertising campaigns and 360 ° media planning including ATL, BTL, social and digital channels. - Reports of results regarding ROI and promotional sales - Support in the development and execution of the Premium brands strategy - Strategy for TOM recovery according to Millward Brown's Dynamic Tracking brand results report. - Implementation of the image renewal of the Kids Club with Dreamworks and its Madagascar 3 property - Organization of events and management of sponsorships with brands such as Nike, AMEX, MasterCard, 1st Parade of Balloons in Av. Reforma (main av. in Mexico City), among others. Show less