Mariana Diez

CMO at The Engineered Stone Group
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Contact Information
us****@****om
(386) 825-5501
Location
Pozuelo de Alarcón, Community of Madrid, Spain, ES
Languages
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency
  • French Full professional proficiency
Skills

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Bio

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Credentials

  • Google Adwords Certification - Search advertising
    Google
    Mar, 2017
    - Nov, 2024
  • SCRUM MASTER
    International Scrum Institute™
    Nov, 2016
    - Nov, 2024
  • Marketing in a Digital World. University of Illinois at Urbana-Champaign
    Coursera Course Certificates
    Sep, 2016
    - Nov, 2024
  • Pricing Strategy - IE Business School
    Coursera Course Certificates
    Sep, 2016
    - Nov, 2024
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Practice. University of Illinois at Urbana Champaign
    Coursera Course Certificates
    Mar, 2016
    - Nov, 2024
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory. University of Illinois at Urbana-Champaign
    Coursera Course Certificates
    Jan, 2016
    - Nov, 2024

Experience

  • The Engineered Stone Group
    • United Kingdom
    • Manufacturing
    • 1 - 100 Employee
    • CMO
      • May 2023 - Present

  • EJE&CON Asociación Española de Ejecutiv@s y Consejer@s
    • Spain
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Member
      • Nov 2021 - Present

  • BMI Group
    • United Kingdom
    • Wholesale Building Materials
    • 700 & Above Employee
    • Marketing Director South Europe
      • Sep 2021 - Jun 2023

  • Selena Group
    • Poland
    • Wholesale Building Materials
    • 400 - 500 Employee
    • Global Marketing Director
      • May 2017 - Sep 2021

      Global Marketing Director Corporate- Selena Group, Poland West Region Marketing Director - Selena Group Marketing Director - Quilosa- Selena Iberia Global Marketing Director Corporate- Selena Group, Poland West Region Marketing Director - Selena Group Marketing Director - Quilosa- Selena Iberia

  • DIEZLAZARO asociados
    • Madrid Area, Spain
    • Freelance Business Consultant
      • Jul 2015 - 2019

      Marketing Business Developments Start-ups Marketing Business Developments Start-ups

  • Holcim
    • Switzerland
    • Wholesale Building Materials
    • 700 & Above Employee
    • Strategy and Public Affairs Director
      • Jun 2013 - Feb 2015

      Board Member of investees companies.Strategic Planning; coordination of annual Business Units operations plan planM&A analysis Public Affairs action plan and coordinationCSR project Director

    • Public Affairs Marketing Director
      • May 2012 - Jun 2013

      Pursuing the goal of positioning cement and concrete as preferred solutions to build better cities, Public Relations action plan set an extensive network including top influencers in sustainable construction

    • Marketing Director
      • Jan 2007 - May 2012

      Excom member. Reporting to GMStrategic and Field marketing: from assessment of competitive landscape to development of value proposition and campaigns executionMarketing Plan on a three year horizon development and execution, budget definition and controlDevelopment of sustainable construction networkInnovation project Director

  • Saint-Gobain
    • France
    • Wholesale Building Materials
    • 700 & Above Employee
    • Marketing Director
      • Dec 2001 - Jan 2007

      Field marketing, Reporting to Commercial Manager.President of sector association AnefuncoMarket ResearchProduct development and launchingDevelopment of Sales force training and toolsCustomer relationship managementDevelopment of Communication yearly plan. Managing Agencies

    • Ecommerce project Director
      • Jun 2000 - Dec 2001

      Development of ecommerce channel for resellers

    • Technical Support Engineer at Canalization Design Center
      • Oct 1998 - Jun 2000

      Technical support for customers Technical training for customers, Sales Force, University studentsDevelopment of tools for the design of canalization systems, in cooperation with University

  • Oficina de Ingeniería, SA
    • Madrid y alrededores, España
    • Project Engineer
      • Sep 1992 - Oct 1998

      Irrigation Project Director: Areas of Monegros, Payuelos, Extremadura, La Sagra. Customer: Ministry of Agriculture, Minister of Public Works. Irrigation Project Director: Areas of Monegros, Payuelos, Extremadura, La Sagra. Customer: Ministry of Agriculture, Minister of Public Works.

Education

  • IESE Business School - University of Navarra
    PDG - General Management Program, Business Administration and Management, General
  • ISDI
    PADIB. Top Management Program in Internet Business, Digital Business
  • Board Members and Corporate Directors Institute. Instituto de Consejeros-Administradores
    Board Members and Directors Program, Business Administration and Management, Governance
    2014 - 2015
  • Universidad Politécnica de Madrid
    B. Sc. Agricultural Engineering + M. Eng Agricultural Industries
    1985 - 1991
  • Escuela de Organización Industrial, EOI, Madrid
    Master in Environmental Engineering and Management, Environmental Engineering Technology/Environmental Technology
    1991 - 1992
  • London Business School
    Business/Corporate Communications, Branding, Aligning Business, Brand and Behaviour
    2015 - 2015
  • Universidad Autónoma de Madrid
    Marketing, Marketing en Redes Sociales y Móviles
    2017 - 2017

Community

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