Operations Manager

• Oct 2023 - Present

Business Intelligence and Marketing

• Jan 2023 - Oct 2023

• Realizar estudios de mercado, analizar los datos de ventas y crear informes con respecto a ello.• Desarrollo de estrategias, planes y objetivos de marketing y publicidad.• Organizar actividades promocionales para las distintas áreas de venta en todo México.• Actualización de bases de datos y elaboración de estrategias de CRM.• Planificar expos comerciales de acuerdo a nuestros objetivos de marketing, como empresa y como grupo corporativo.• Manejar las campañas y planes de Marketing y Publicidad que se estén llevando a cabo y verificar que las iniciativas a tomar estén dirigidas a incrementar el alcance de la marca• Monitorear y llevar el inventario de materiales• Establecer relaciones comerciales con vendedores, distribuidores y demás contactos de la industria buscando relaciones estratégicas potenciales• Brindar soporte a la fuerza de ventas para lograr los objetivos comerciales. Show less

Marketing Coordinator

• Sep 2021 - Jan 2023

• Carry out market research, analyze sales data and create reports with the information.• Development of marketing and advertising strategies, plans and objectives.• Organize promotional activities for the different sales areas throughout Mexico.• Updating of databases and elaboration of CRM strategies.• Plan trade fairs according to our marketing objectives, as a company and as a corporate group.• Implement marketing and advertising campaigns by assembling and analyzing sales forecasts. Show less

Marketing

• Aug 2020 - Sep 2021

• User attraction and sales strategies • Creation and analysis of digital advertising campaigns (Google Ads and Social Media) • Implementation and coordination of affiliate marketing project • New proyects' marketing strategies • Community Manager • Email marketing tools such as sendgrid and mailchimp. • User attraction and sales strategies • Creation and analysis of digital advertising campaigns (Google Ads and Social Media) • Implementation and coordination of affiliate marketing project • New proyects' marketing strategies • Community Manager • Email marketing tools such as sendgrid and mailchimp.

Marketing Coordinator

• Jul 2017 - Sep 2019

• Developed online and traditional media campaigns with national and international impact. • KPI and data analysis for marketing campaigns • Social Media Management (Community Manager) • Elaboration of media plans, budgets and negotiations with local and national media. • Established a CRM strategy, using Hubspot, an inbound marketing tool. • Managed 3 marketing interns mentoring and supervising them in different projects • Developed online and traditional media campaigns with national and international impact. • KPI and data analysis for marketing campaigns • Social Media Management (Community Manager) • Elaboration of media plans, budgets and negotiations with local and national media. • Established a CRM strategy, using Hubspot, an inbound marketing tool. • Managed 3 marketing interns mentoring and supervising them in different projects

Internship. HAPP Assistant

• Jan 2017 - Jun 2017

• Performed projects in different areas of Marketing and Administration, creating contracts, applying email marketing campaigns and CRM databases • Performed projects in different areas of Marketing and Administration, creating contracts, applying email marketing campaigns and CRM databases

Marketing

• Jan 2016 - Dec 2016

• Developed the brand and corporate identity, establishing a marketing plan and social media campaign. • Developed the brand and corporate identity, establishing a marketing plan and social media campaign.