Mariana Gaspar

Marketing Manager at BySide
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Contact Information
us****@****om
(386) 825-5501
Location
PT
Languages
  • Inglês Full professional proficiency
  • Espanhol Full professional proficiency
  • Português Native or bilingual proficiency
Skills

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Bio

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Credentials

  • UNDERSTANDING FASHION: FROM BUSINESS TO CULTURE
    Institut Français de la Mode
    May, 2020
    - Nov, 2024
  • Participation - Academic Forum of EYP Porto 2015
    European Youth Parliament
    Feb, 2015
    - Nov, 2024
  • Participation - School of Life, Sciences and Health
    University of Porto
    Jan, 2012
    - Nov, 2024
  • Participation - School of Physics
    University of Porto
    Jan, 2012
    - Nov, 2024
  • CPE - Certificate in Advanced English
    University of Cambridge

Experience

  • BySide
    • Portugal
    • Software Development
    • 1 - 100 Employee
    • Marketing Manager
      • Nov 2020 - Present

      Executing the Marketing strategy for the two digital marketing and communication brands: BySide, for the corporate market, and Bytalk, for SMBs. Supporting Culture Development and Employer Branding. Executing the Marketing strategy for the two digital marketing and communication brands: BySide, for the corporate market, and Bytalk, for SMBs. Supporting Culture Development and Employer Branding.

  • Synergie Portugal
    • Portugal
    • Human Resources
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2020 - Nov 2020

      Implementing the Marketing and Communications Strategy, by handling all social media and PR efforts and developing marketing campaigns. Also, measuring and reporting on the performance of the latter. Developing and creating all visual content and copy for online and offline channels, as well as being in charge of merchandising. Coordinating and organising the participation in events. Implementing the Marketing and Communications Strategy, by handling all social media and PR efforts and developing marketing campaigns. Also, measuring and reporting on the performance of the latter. Developing and creating all visual content and copy for online and offline channels, as well as being in charge of merchandising. Coordinating and organising the participation in events.

  • EIT Manufacturing
    • France
    • Non-profit Organizations
    • 100 - 200 Employee
    • Communication Assistant
      • Apr 2019 - Jan 2020

      @ INESC TEC (Porto) Assisting in developing and implementing the Communication Strategy. Creation of content and graphics for all online channels and institutional materials. Writing press releases and participating in the organisation of events. @ INESC TEC (Porto) Assisting in developing and implementing the Communication Strategy. Creation of content and graphics for all online channels and institutional materials. Writing press releases and participating in the organisation of events.

  • QA Publicidade
    • Porto e Região, Portugal
    • Junior Copywriter
      • Sep 2017 - Sep 2018

      Curricular Internship followed by IEFP Internship Program. Copywriting (online & offline) for several brands, such as: Continental Pneus, Rádio Popular, Carglass, Molaflex, Finlog, J. Pinto Leitão. Curricular Internship followed by IEFP Internship Program. Copywriting (online & offline) for several brands, such as: Continental Pneus, Rádio Popular, Carglass, Molaflex, Finlog, J. Pinto Leitão.

  • Fashion Makers Studio
    • Portugal
    • Advertising Services
    • 1 - 100 Employee
    • Freelance Social Media & Creative Content Writer
      • Oct 2017 - Dec 2017

  • Eventualidades e Casualidades
    • Barcelona e Região, Espanha
    • Bartender
      • Jun 2017 - Jun 2017

      Temporary job at the music festival Primavera Sound Barcelona 17. Temporary job at the music festival Primavera Sound Barcelona 17.

  • CC:FM - Rádio Universitária
    • Porto e Região, Portugal
    • Member
      • 2014 - 2016

      Co-host of a Podcast about indie music and events related to this area — Eat My Beat. Co-host of a Podcast about indie music and events related to this area — Eat My Beat.

  • JUP - Jornal Universitário do Porto
    • Editor
      • 2014 - 2016

      Editor and member of the Culture section. Editor and member of the Culture section.

  • International Water Association
    • United Kingdom
    • Environmental Services
    • 1 - 100 Employee
    • Media team
      • Sep 2014 - Sep 2014

      Part of the media team during the event, at the IWA World Water Congress & Exhibition. Part of the media team during the event, at the IWA World Water Congress & Exhibition.

Education

  • IPAM
    Master's degree, Marketing Management
    2017 - 2019
  • EDIT. - Disruptive Digital Education
    Intensive Course, Digital Project Management
    2019 - 2020
  • Universidade do Porto
    Licentiate degree, Communication Sciences: Journalism, Public Relations, Multimedia
    2013 - 2017
  • EDIT. - Disruptive Digital Education
    Workshop, Social Media Marketing Strategy
    2017 - 2017
  • Universidad Complutense de Madrid
    Erasmus, Public Relations and Publicity
    2016 - 2017

Community

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