Chief Sales Marketing Officer

• Feb 2022 - Present

Founder

• Jan 2020 - Present

Transforming people’s lives through clay. Built my startup brand from scratch. Established Brand identity, Brand voice and Product Mix. Creative and Operational setup of E-commerce, Social Media, Marketing calendar and Advertising Campaigns (mainly on social media), packaging and daily production of pieces and interaction with customers. Break even achieved after 9 months (during COVID19 pandemic), Expanded distribution through Retail partners (Multibrand format – Goiaba Urbana and Casa Reviva) – currently available in 8 Points of Sale. Atelier’s value proposition: We seek to unite beauty and meaning, provide moments of reconnection through elements of nature and its energy and with them transform moments and people's lives. We believe that when people become the best version of themselves, the world becomes a better place. Show less

Sr. Prime Marketing Manager

• Aug 2019 - Jan 2020

Sr. Marketing Manager

• Sep 2018 - Jul 2019

Branding & Financial Business Development Partnerships: Responsible for driving BrandAwareness and Consumer Acquisition.Ownership of Central Marketing calendar. Management of communication plans and strategy,paid and organic social, offline media, influencers strategy & relationship, oversee execution,partnerships and performance optimization.Creative Campaigns: Translate key consumers’ needs and address consumption barriers throughcreative assets to generate consumer consideration and conversion.Partnerships for business development with financial corporations. Show less

Senior Marketing Manager Mac Cosmetics

• Jun 2017 - Sep 2018

Head of Marketing: Consumer, Communication, Product, Visual Merchandising & Events AreasResponsible for planning and ensuring proper implementation of all marketing area strategies of MAC Cosmetics in Brazil. Responsible for all initiatives in Retail Stores, Partners (Wholesale) and Online Channels.• Set of Brand calendar for execution supporting all pillars of a Consumer Goods operation.• Communication strategy and media: digital, social media, influencers, press, media plans and partners platforms.• Portfolio management and product strategy – Newness and Basic Line.• Sales Forecast (S&OP) and inventory management • CRM• In-store and Branding events• Control and allocation of Marketing budget - P&L Management• People management Show less

Marketing Manager ADF Fragrances and Smashbox Cosmetics

• Aug 2014 - Jun 2017

Responsible for planning and implementing marketing strategies, product management, pricing, sales and budget control for Smashbox Cosmetics and DKNY, Michael Kors, Ermenegildo Zegna, Tommy Hilfiger Fragrances.• Planning of local brand strategy and Market panel data monitoring • Pricing and product portfolio management• Sales Forecast (S&OP) and inventory management • Development and Execution of Marketing Calendar and measurement of all marketing activities• Events and consumer activations• Visual Merchandising - Multibrand/Dept. Stores and FSS formats• Communication strategy for social media, media, influencers, press and partners• Wholesale: Key account management and commercial responsibility for distributors, Sephora retailer and Fashion boutiques customers• Training strategy and team development• Brand’s Budget Control and P&L Management• People management Show less

Marketing Specialist

• Nov 2011 - Aug 2014

• Marketing support for own and partners stores. Stores expansion roll out (13 to 34 doors in 2,5 years) • Implementation of brand guidelines, marketing offers, policies and routines for franchise model expansion • Development of BTL activities aiming at the increase of traffic in boutiques and the increase of sales • Events planning and execution • CRM: Planning and management of all local activities concerning the Swarovski Crystal Society • Communication strategy and media plans: Print, digital and OOH • Innovation and Special projects • Products/Categories performance analysis – Portfolio intelligence • Visual Merchandising calendar and plant allocation for collaterals • Interface of Marketing with Commercial, Supply Chain and Franchising departments • Budget management and ROI Analysis Show less

Senior Marketing Analyst

• Nov 2009 - Nov 2011

• Responsible for Visual Merchandising • Trade Events - Showrooms and Wholesale fairs • Support on the organization of fashion shows (schedule / casting and fitting / sponsorships) - VR and VR Kids brands • Media planning and institutional actions for the brand, interface between online and offline media agencies and PR agency • Websites update and online communication (VR and VR Kids) • Support on budget forecasts and control • Responsible for Visual Merchandising • Trade Events - Showrooms and Wholesale fairs • Support on the organization of fashion shows (schedule / casting and fitting / sponsorships) - VR and VR Kids brands • Media planning and institutional actions for the brand, interface between online and offline media agencies and PR agency • Websites update and online communication (VR and VR Kids) • Support on budget forecasts and control