Mariana Lucena

President of the Health’s Committee at Câmara Britânica de Comércio e Indústria no Brasil - Britcham
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Inglês Native or bilingual proficiency

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Robert Kaczmarek

I had opportunity to work with Mariana during her time in the Brazilian Petcare CA team. I was impressed with her professionalism, great PA skills, passion and dedication to the company. I could always rely on Mariana’s delivery.

Anna Paula Losi

Trabalhei com a Mariana na Umbelino Lôbo. Ela começou lá como estagiária, mas logo se destacou por seu profissionalismo, dinamismo e comprometimento. Foi amadurecendo e se aperfeiçoando dia após dia. Foi contratada como analista junior, e mais que merecidamente chegou ao cargo de coordenadora. Sempre firme em suas posições, mas ao mesmo tempo capaz de escutar a todos e rever seu ponto de vista, Mariana é uma profissional ímpar, pois consegue equilibrar a racionalidade, visão estratégica, com um olhar clinico para a solução das questões que são apresentadas. Nestes quase 15 anos de convivência posso dizer que a Mariana sempre se superou como profissional e que é um exemplo a ser seguido.

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Credentials

  • The New Global Order: How Politics, Business and Technology are Changing
    The Economist
    Aug, 2021
    - Nov, 2024
  • Midia Training
    Curado e Associados Comunicação S S
  • Midia Training
    In Press Porter Novelli

Experience

  • Câmara Britânica de Comércio e Indústria no Brasil - Britcham
    • Brazil
    • Non-profit Organizations
    • 1 - 100 Employee
    • President of the Health’s Committee
      • Feb 2023 - Present

  • Ipsos
    • France
    • Market Research
    • 700 & Above Employee
    • Member of the Reputation Council
      • Aug 2022 - Present

  • Haleon
    • United Kingdom
    • Consumer Services
    • 700 & Above Employee
    • Corporate Affairs Director | Latam Head
      • May 2022 - Present

  • ABA - Associação Brasileira de Anunciantes
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Board Member
      • Apr 2019 - Present

      Member of Superior Council. Member of Superior Council.

  • GSK
    • United Kingdom
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • LatAm Corporate Affairs Director
      • May 2022 - Jul 2022

      Government and Communications Head for GSK Consumer Healthcare in LatAm Government and Communications Head for GSK Consumer Healthcare in LatAm

  • ABIA | Associação Brasileira da Indústria de Alimentos
    • Brazil
    • Food and Beverage Services
    • 1 - 100 Employee
    • VP
      • Nov 2017 - Jul 2022

  • Mars
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Corporate Affairs Director - - Mars Wrigley Confectionery & Mars Food Brazil
      • Oct 2017 - Jul 2022

      External and Internal Communications, Public Affairs, Consumer Care & Crisis Management.

    • Public & Regulatory Affairs Leader, Global Project
      • May 2016 - Sep 2017

      Acting as Global Public & Regulatory Affairs Leader for a key business initiative to promote trade between Brazil, Russia, Thailand, Mexico, US and Europe

    • Public Affairs Manager - Mars Petcare, Chocolate & Food
      • Sep 2014 - May 2016

      Leading strategic public affairs initiatives for Petcare, Chocolate and Food businesses.

  • ABICAB - Associação Brasileira da Indústria de Chocolates, Amendoim e Balas
    • Brazil
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Board Member, 1st Vice-President
      • Nov 2017 - Apr 2022

      Member of the Board since 2017. Sponsor of the Communications Committee between 2017 and 2020. Member of the Board since 2017. Sponsor of the Communications Committee between 2017 and 2020.

  • Conselho Nacional de Auto-Regulamentacao Publicitaria
    • Member
      • Mar 2019 - Jun 2020

  • Abinpet
    • Brazil
    • Think Tanks
    • 1 - 100 Employee
    • Coordinator of the Government Relations Committee
      • Jul 2015 - Aug 2017

  • Umbelino Lôbo
    • Brazil
    • Government Relations Services
    • 1 - 100 Employee
    • Coordinator - Government Relations (Executive Branch)
      • Mar 2006 - Sep 2014

      Leading the Executive Branch’ sector partering with Legislative Branch’ Sector on building 360º Public Affairs Strategies for several customers of different sectors such as oil and gas - Sindicom, Sindigás, Ultragaz; chemistry - Oxiteno, Abiquim, Lanxess, Grupo Ultra; financial - Boa Vista; drinks - Heineken, Femsa; food - Cargill; and technology - Nokia, Motorola, Facebook. Leading the Executive Branch’ sector partering with Legislative Branch’ Sector on building 360º Public Affairs Strategies for several customers of different sectors such as oil and gas - Sindicom, Sindigás, Ultragaz; chemistry - Oxiteno, Abiquim, Lanxess, Grupo Ultra; financial - Boa Vista; drinks - Heineken, Femsa; food - Cargill; and technology - Nokia, Motorola, Facebook.

Education

  • Universidade de Brasília
    postgraduate, Political Analysis and Institutional Relations
    2009 - 2010
  • Instituto Latino Americano de Planejamento Educacional
    postgraduate, Public Management
    2009 - 2009
  • Universidade de Brasília
    Bacharel, Ciência Política
    2003 - 2007

Community

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