Marketing And Public Relations Manager

• Oct 2023 - Present

Franchise and Music Marketing

• Apr 2022 - Present

-Supervising creative ideas and innovative strategies that will lead, create and develop, high impact marketing campaigns for all the National Geographic, Music franchise and Radio Disney, that align with both, show-specific branding as well as driving engagement with new and existing fans, radio listeners and brand lovers.-Develop all franchise strategies, communications and materials as well, across TWDC LOB’s including marketing, consumer products, finance and publishing. -Manage Radio Disney coverage in all music related festivals, concerts and events, such as EDC, Corona Capital, Flow Fest, Pal'Norte and more. -Annual and budget planning for "Lo que haces cuenta" marketing campaign.-Develop and execute creative and social tactics and handle day to day operations for digital marketing campaigns across Radio DIsney and National Geographic. -Manage social content for multiple profiles within Facebook, YouTube, Twitter, Tik Tok and Instagram increasing engagement +6%.-Create digital influencer programs to activate word of mouth across social landscapes-Creative production and creative vendor management for campaign creative including social content, copywriting, paid media creative, website development and CRM. Show less

Marketing Studio Content

• May 2023 - Sep 2023

-Develop and implement marketing campaign milestones using a deep understanding of the competitive landscape, market needs, and local film campaign initiatives.-Drive marketing campaigns across all brands (Disney Live Action, Lucasfilm, Marvel Studios, Disney Animation, Searchlight and Pixar Studios) for theatrical, Disney+, and Star+ releases in Mexico.-Develop campaign filmmaker decks and present to internal teams and partners-Monitor social media campaigns-Work with various agencies to create/review/approve digital/social media film campaign strategy and assets for each site/event, ensuring alignment with strategy, relevance to audience and territory release dates.-Provide social insights and data analysis to identify business needs to strengthen consumer affinity and maximize revenue opportunities. Show less

Marketing Supervisor

• Sep 2019 - May 2023

-Creation of new customer-focused and data-driven marketing initiatives that will drive customer engagement, enhance profitability, and support business growth for movies, retail and music.- Responsible of the strategic direction, operation and execution of brand events working with cross-functional internal teams and outside vendors.-Coordinate music partnerships with labels to develop integrated marketing plans for upcoming releases and cross media campaigns.

Sr. Marketing Coordinator

• Oct 2017 - Sep 2019

- Develop marketing strategy for twelve Radio Disney stations in Mexico, while increasing sales, brand awareness and audience growth leading the network within the top 5 radio stations in Mexico.- Planning and execution of digital marketing campaigns to raise brand awareness, supervising day-to-day digital operations, such as copywriting, post design, and event coverage increasing social media engagement rate and followers.-Develop, coordinate and execute on and off-air promotional contests, station events, sales, and marketing initiatives.- Optimize marketing budget and propose new potential business deals resulting in the launch of Radio Disney in Guadalajara & Monterrey.- Work collaboratively to create and execute brand events and broadcasts.- Monthly visit to the 12 Radio Disney Mexico stations for supervision, team training and development- Work with Disney synergy partners as well as Radio Disney’s corporate partners to maximize any promotional opportunities to the benefit of Disney and Radio Disney-Budget control.-Assure compliance regulations preserve the station's licensure. Show less

Jr. Marketing Coordinator

• Aug 2015 - Oct 2017

- Creative development of marketing campaigns (360°) for Disney Channels and Disney Products.- Analyze market and consumer research to develop marketing strategies that drive revenue growth and brand awareness.- Social media and digital campaigns supervision.- Relationships with external creative agencies and media agencies- Execution and implementation of multiple affiliate marketing projects- Work with internal channels and PR team to maximize visibility on Disney-owned media. Show less

Sales and Retail Assitant

• Jun 2014 - Jul 2015

- Monitored sales trends and markets to define trade strategy by retailer to ensure KPI growth.- Coordinate merchandisers strategies and execution plan.- Negotiate successful cross franchise executions with retailers.- Developed accurate forecasts for assigned accounts and revise throughout the year.

Retail Trainee

• Apr 2013 - Nov 2013

- Increased profits through implementing new training process for the team members at Nike Stores in Mexico. - Completed KPIs, profit and loss performance reports - Increased profits through implementing new training process for the team members at Nike Stores in Mexico. - Completed KPIs, profit and loss performance reports

International College Program

• Aug 2012 - Jan 2013

SALES - Demonstrating and selling merchandise in indoor and outdoor areas - Cash handling and operating a computerized cash register - Setting, stocking and cleaning shelves and carts OPERATIONS - Introducing the show or attraction by speaking in front of large groups - Monitoring guest safety and guest flow - Handling the console and evacuation of the attraction - Organizing audience control - Greeting and welcoming all Guests SALES - Demonstrating and selling merchandise in indoor and outdoor areas - Cash handling and operating a computerized cash register - Setting, stocking and cleaning shelves and carts OPERATIONS - Introducing the show or attraction by speaking in front of large groups - Monitoring guest safety and guest flow - Handling the console and evacuation of the attraction - Organizing audience control - Greeting and welcoming all Guests

Public Relations Intern

• Aug 2010 - Dec 2010

- Building relationships with the media - Writing press releases - Writing reports on media coverage data - Organizing events such as press conferences and VIP. - Building relationships with the media - Writing press releases - Writing reports on media coverage data - Organizing events such as press conferences and VIP.