Mariana Fletcher
Head of Analytics and Insights at The IWSR- Claim this Profile
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English Native or bilingual proficiency
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Portuguese Native or bilingual proficiency
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Spanish Professional working proficiency
Topline Score
Bio
Setondji Edgard Tagnon
I had a great working experience with Mariana when she was Head of Customer Intelligence department for Renault Americas. Mariana is very dedicated and professional. Her Market Research background made her a knowledgeable expert in qualitative/quantitative research, among others. I would definitively recommend her and would be pleased to work again together with her
Alexa Selicani
To work with Mariana was an inspiring and pleasant experience. Under her supervision, the Customer Intelligence team achieved highly ambitious goals. We have learned many lessons with her, one specially: to keep calm and productive under pressure and with tight deadlines. She has a sharp, results oriented vision and is always open to try new methodologies Mariana can always see the big picture and easily make stakeholders see from another point of view.
Setondji Edgard Tagnon
I had a great working experience with Mariana when she was Head of Customer Intelligence department for Renault Americas. Mariana is very dedicated and professional. Her Market Research background made her a knowledgeable expert in qualitative/quantitative research, among others. I would definitively recommend her and would be pleased to work again together with her
Alexa Selicani
To work with Mariana was an inspiring and pleasant experience. Under her supervision, the Customer Intelligence team achieved highly ambitious goals. We have learned many lessons with her, one specially: to keep calm and productive under pressure and with tight deadlines. She has a sharp, results oriented vision and is always open to try new methodologies Mariana can always see the big picture and easily make stakeholders see from another point of view.
Setondji Edgard Tagnon
I had a great working experience with Mariana when she was Head of Customer Intelligence department for Renault Americas. Mariana is very dedicated and professional. Her Market Research background made her a knowledgeable expert in qualitative/quantitative research, among others. I would definitively recommend her and would be pleased to work again together with her
Alexa Selicani
To work with Mariana was an inspiring and pleasant experience. Under her supervision, the Customer Intelligence team achieved highly ambitious goals. We have learned many lessons with her, one specially: to keep calm and productive under pressure and with tight deadlines. She has a sharp, results oriented vision and is always open to try new methodologies Mariana can always see the big picture and easily make stakeholders see from another point of view.
Setondji Edgard Tagnon
I had a great working experience with Mariana when she was Head of Customer Intelligence department for Renault Americas. Mariana is very dedicated and professional. Her Market Research background made her a knowledgeable expert in qualitative/quantitative research, among others. I would definitively recommend her and would be pleased to work again together with her
Alexa Selicani
To work with Mariana was an inspiring and pleasant experience. Under her supervision, the Customer Intelligence team achieved highly ambitious goals. We have learned many lessons with her, one specially: to keep calm and productive under pressure and with tight deadlines. She has a sharp, results oriented vision and is always open to try new methodologies Mariana can always see the big picture and easily make stakeholders see from another point of view.
Experience
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IWSR
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United Kingdom
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Information Services
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1 - 100 Employee
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Head of Analytics and Insights
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Apr 2020 - Present
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Blis
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United Kingdom
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Advertising Services
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200 - 300 Employee
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Insights Manager, Americas
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Nov 2018 - Apr 2020
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Renault Group
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France
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Motor Vehicle Manufacturing
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700 & Above Employee
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Head of Customer Intelligence, Americas
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Nov 2016 - Jul 2018
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O Boticário
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Brazil
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Personal Care Product Manufacturing
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700 & Above Employee
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Consumer and Business Insights for Cosmetics, Fragrances and Toiletries Sr Researcher
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Jun 2014 - Oct 2016
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International Research Consultant
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Jul 2012 - Jun 2014
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The Coca-Cola Company
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United States
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Food and Beverage Services
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700 & Above Employee
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Research Manager
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Jul 2011 - Oct 2011
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Insights by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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Account Executive Manager
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Oct 2006 - Jan 2009
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Radius
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United States
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Market Research
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100 - 200 Employee
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Research Analyst
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Aug 2005 - Oct 2006
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Kantar Media
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United Kingdom
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Marketing Services
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700 & Above Employee
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Research Executive
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Aug 2004 - Aug 2005
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Haynes and Boone, LLP
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United States
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Law Practice
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700 & Above Employee
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Business Development Researcher
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Oct 2001 - Apr 2003
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Education
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1996 - 2001
Louisiana State University
Bacharel, Marketing; Pesquisa de Mercado -
Universidade Positivo
Master of Business Administration (MBA), Retail Marketing -
1997 - 1997
Cavendish College London
School of Business Continuing Education
Community
