Experience

AWAL

• United Kingdom
• Musicians
• 100 - 200 Employee

• Marketing Director Latin America

  • Mar 2019 - Present



Universal Music Group

• United States
• Musicians
• 700 & Above Employee

• International Label Manager

  • Oct 2009 - Mar 2019

  • Manage, coordinate and execute project launches in Latin America and Iberian Peninsula, while acting as the main contact between label and assigned portfolio of artists’ management• Oversee 12 UMG marketing label managers in Latin America and the Iberian Peninsula • Brainstorm, built and lead with the local markets marketing strategies including production, digital, sales, promotions, radio, business development and online marketing• Maintain constant communication between Repertoire Owner, Artist/Management and UMG worldwide offices• Organize and lead conference calls with other UMG offices/territories and help coordinate project opportunities of exploitation and growth in the region• Coordinate and execute album releases and promotional activities for Latin artists in their main markets and those of interest around the world• Traveling to the region as needed for product launches, promotional visits and marketing meetings• Present the global strategy to artist management and follow up with weekly reports after release of first single and/or album • Create and establish the overall marketing guidelines in English and Spanish for the territories