Digital Marketing Manager

• Jan 2021 - Present

Digital Marketing Strategist

• Apr 2020 - Dec 2021

Digital Marketing Manager: PPC & Analytics

• Nov 2019 - Mar 2020

— Managed all facets of PPC campaigns, including initial planning, implementation, monitoring, optimization, analysis, and reporting;— Performed keyword research including discovery and expansion of keyword opportunities;— Created and A/B tested landings for advertising purposes;— Daily optimization of accounts on search platforms (e.g. Google AdWords, Bing, Facebook);— Managed budget and completed bids adjustment to gain better ROI on a daily basis;— Researched and analyzed competitors’ activities;— Researched and implemented the latest SEM practices and trends.

Marketing Manager

• Nov 2018 - Nov 2019

- Managed all facets of Paid advertising campaigns including initial planning, implementation, monitoring, optimization, analysis, and reporting (e.g. Google AdWords, LinkedIn, Facebook);- Managed search engine optimization (SEO);- Created and managed E-mail marketing & social media campaigns;- Managed promo campaigns including planning and execution;- Managed website content development and growth;- Analytics and tracking using Google Tag Manager and Google Analytics- Measured and controlled all internal numbers and KPIs;- Worked on ROI control and optimization

Marketing Manager

• Sep 2017 - Oct 2018

- Research and market estimation - Development go-to-market and acquisition strategies from scratch;- Building a content strategy across web, blog, social networks and marketplaces;- SEO and content marketing;- Analytics and tracking using Google Tag Manager and Google Analytics - Running acquisition campaigns and increasing customer loyalty (Facebook, Twitter, Google Adwords) - Research and market estimation - Development go-to-market and acquisition strategies from scratch;- Building a content strategy across web, blog, social networks and marketplaces;- SEO and content marketing;- Analytics and tracking using Google Tag Manager and Google Analytics - Running acquisition campaigns and increasing customer loyalty (Facebook, Twitter, Google Adwords)

Head of Customer Relations

• Feb 2015 - Mar 2016

- Project management and customer relations for The United Arab Emirates, Azerbaijan, Kazakhstan, Bulgaria, Ukraine, and Russia markets;- Marketing strategy development and execution using SEO, Google Adwords, social media, email, CPA platforms, web development etc- Business process development;- Data analysis and interpretation;- New products development and promotion;- Supervision of online campaigns optimization and performance management;- Cross & up sales;- Financial planning;- Capacity assessment and workload balancing;- Team training and coaching, assisting in personal and professional growth;- Compensation system development;- Team building;- Customers satisfaction assessment level and SLA compliance control

Senior Account Manager

• Oct 2014 - Feb 2015

- Project management and customer relations;Regions of operation: The United Arab Emirates, Azerbaijan, Kazakhstan, Bulgaria, Ukraine, and Russia;- Marketing strategy development and execution using SEO, Google Adwords, social media, email, CPA platforms, web development etc- Business process development;- Online campaigns optimization and performance management; - Cross & up sales;- Financial planning;

Account Manager

• Oct 2013 - Sep 2014

- Project management and customer relations;- Marketing strategy development and execution using SEO, Google Adwords, social media, email, CPA platforms, web development etc- Online campaigns optimization and performance management; - Cross & up sales;- Financial planning

Digital Marketing Manager

• Oct 2012 - Oct 2013

- Marketing strategy development and execution (Google Adwords, Yandex Direct, email marketing, CPA platforms, teaser networks);- Running acquisition campaigns and increasing customer loyalty (Google Adwords, Yandex Direct, CPA platforms, email marketing);- Online campaigns daily optimization;- Analytics and conversion tracking (Google Analytics and Yandex Metrica); - Performance analysis and A/B testing; - Marketing strategy development and execution (Google Adwords, Yandex Direct, email marketing, CPA platforms, teaser networks);- Running acquisition campaigns and increasing customer loyalty (Google Adwords, Yandex Direct, CPA platforms, email marketing);- Online campaigns daily optimization;- Analytics and conversion tracking (Google Analytics and Yandex Metrica); - Performance analysis and A/B testing;

Head Of Sales

• Oct 2011 - Oct 2012

- New business development;- Cross and up sales;- Assessment of business opportunities and identifying customer’s needs;- Account management;- Team building;- Team training and coaching;- Report on sales performance on a monthly basis

Sales Manager

• Mar 2010 - Oct 2011

- New business development;- Cross and up sales;- Assessment of business opportunities and identifying customer’s needs;- Account management

Customer Service Manager

• Oct 2007 - Sep 2009

- Customer service: credits, credit cards, deposits, debit cards, social cards, pocket payments, recurring payments, insurance, money transfers etc. - Cross and up sales; - Payroll management; - Cash and settlement services; - Debt monitoring - Customer service: credits, credit cards, deposits, debit cards, social cards, pocket payments, recurring payments, insurance, money transfers etc. - Cross and up sales; - Payroll management; - Cash and settlement services; - Debt monitoring