Mariana Néri
Senior Brand Marketing Manager at Companhia Espirituosa- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Português Native or bilingual proficiency
-
Inglês Native or bilingual proficiency
-
Espanhol Professional working proficiency
Topline Score
Bio
LinkedIn User
I am currently managing Mariana in Kraft Foods Portugal and I do consider that Mariana is a very valuable person and professional. She has strong analytical skills, strategic thinking and creates an environment of trust and team spirit around her. I am very happy to have Mariana on my team.
Maria Oliveira
Mariana is a very talented professional and it was a really pleasure to work with her. She is a quick learner and a quick thinker, with a rare mix of natural curiosity, ambition, responsibility and team spirit. She is a trustable member in a team, committed to anything under her responsibility. She is also very creative and proactive, being an extraordinary help in developing new ways of adding value to the brands. She is a great team player and would be an excellent asset in any organization.
LinkedIn User
I am currently managing Mariana in Kraft Foods Portugal and I do consider that Mariana is a very valuable person and professional. She has strong analytical skills, strategic thinking and creates an environment of trust and team spirit around her. I am very happy to have Mariana on my team.
Maria Oliveira
Mariana is a very talented professional and it was a really pleasure to work with her. She is a quick learner and a quick thinker, with a rare mix of natural curiosity, ambition, responsibility and team spirit. She is a trustable member in a team, committed to anything under her responsibility. She is also very creative and proactive, being an extraordinary help in developing new ways of adding value to the brands. She is a great team player and would be an excellent asset in any organization.
LinkedIn User
I am currently managing Mariana in Kraft Foods Portugal and I do consider that Mariana is a very valuable person and professional. She has strong analytical skills, strategic thinking and creates an environment of trust and team spirit around her. I am very happy to have Mariana on my team.
Maria Oliveira
Mariana is a very talented professional and it was a really pleasure to work with her. She is a quick learner and a quick thinker, with a rare mix of natural curiosity, ambition, responsibility and team spirit. She is a trustable member in a team, committed to anything under her responsibility. She is also very creative and proactive, being an extraordinary help in developing new ways of adding value to the brands. She is a great team player and would be an excellent asset in any organization.
LinkedIn User
I am currently managing Mariana in Kraft Foods Portugal and I do consider that Mariana is a very valuable person and professional. She has strong analytical skills, strategic thinking and creates an environment of trust and team spirit around her. I am very happy to have Mariana on my team.
Maria Oliveira
Mariana is a very talented professional and it was a really pleasure to work with her. She is a quick learner and a quick thinker, with a rare mix of natural curiosity, ambition, responsibility and team spirit. She is a trustable member in a team, committed to anything under her responsibility. She is also very creative and proactive, being an extraordinary help in developing new ways of adding value to the brands. She is a great team player and would be an excellent asset in any organization.
Experience
-
Companhia Espirituosa
-
Portugal
-
Wine & Spirits
-
1 - 100 Employee
-
Senior Brand Marketing Manager
-
Jul 2022 - Present
-
-
-
Danone
-
France
-
Food and Beverage Manufacturing
-
700 & Above Employee
-
Senior Brand Manager
-
Sep 2021 - Jul 2022
-
-
Senior Brand Manager | Indulgent Brands
-
Sep 2019 - Nov 2021
-
-
Senior Brand Manager - Essential Brands
-
Feb 2018 - Aug 2019
-
-
Senior Brand Manager Activia & Corpos Danone
-
Feb 2015 - Feb 2018
-
-
Brand Manager Activia & Danone Core
-
Jul 2014 - Apr 2015
-
-
Junior Brand Manager
-
Dec 2013 - Jun 2014
-
-
Activia Assistant Brand Manager
-
Aug 2013 - Dec 2013
-
-
Danacol Assistant Brand Manager
-
Jul 2012 - Jul 2013
-
-
-
Mondelēz International
-
United States
-
Food and Beverage Manufacturing
-
700 & Above Employee
-
Chocolate Marketing Trainee
-
Jul 2011 - Jun 2012
- Responsible for all Nielsen analysis inside chocolates category (tablets, countlines, small bites and pralines); - Leading role in the launch of Milka facebook page in Portugal. Daily contact with the agency to develop applications and editorial plan; and to ensure an iberian consistency of the concept and planning; - Leading role on launching a word of mouth activity. In collaboration with TRND agency and spanish colleagues, the activity was design to support the Milka Snax range and make it “viral” online and offline (http://www.marketeer.pt/2011/10/24/wom-marketing-trnd-entra-em-portugal-com-campanha-da-milka-snax/) ; - Coordinating and planning in store campaigns (floormedia, outdoors,...) and sampling activities (street, malls,...). Show less
-
-
-
Unilever
-
United Kingdom
-
Manufacturing
-
700 & Above Employee
-
HHC & MDW Assistant Brand Building & Trade Marketing
-
Jun 2010 - Jun 2011
- "Reading" and analysing Nielsen data inside the Household Cleaning category; - Development of promotional campaigns in a national level and the proper POS materials; - Plan and development of a strategic partnership with Square real estate with Cif brand, creating the opportunity to welcoming the costumers to their new house with Cif starter kit, building loyalty in a special/transitional moment to the consumer. - "Reading" and analysing Nielsen data inside the Household Cleaning category; - Development of promotional campaigns in a national level and the proper POS materials; - Plan and development of a strategic partnership with Square real estate with Cif brand, creating the opportunity to welcoming the costumers to their new house with Cif starter kit, building loyalty in a special/transitional moment to the consumer.
-
-
Education
-
2009 - 2011
ISCTE
Master's degree, Marketing -
2008 - 2009
Universitat de Barcelona
ERASMUS, Business Administration and Management, General -
2006 - 2009
Universidade de Coimbra
Graduation, Management
Community
