Experience

Cuidum

• Spain
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Strategist

  • Apr 2021 - Present

  Valencia/València, Comunidad Valenciana / Comunitat Valenciana, Spain - Create and execute comprehensive marketing strategies to promote Cuidum's services, including identifying objectives, defining target audience, selecting marketing channels and developing key messages. - Conduct market research to understand customer trends, needs and preferences, as well as competitor analysis, in order to make data-driven decisions and improve marketing strategies. - Design and execute marketing and advertising campaigns, both online and offline, using tactics such… Show more - Create and execute comprehensive marketing strategies to promote Cuidum's services, including identifying objectives, defining target audience, selecting marketing channels and developing key messages. - Conduct market research to understand customer trends, needs and preferences, as well as competitor analysis, in order to make data-driven decisions and improve marketing strategies. - Design and execute marketing and advertising campaigns, both online and offline, using tactics such as digital media ads, email marketing, content marketing, among others, to increase visibility and brand recognition. - Measure and analyze the performance of marketing campaigns and initiatives, using key analytics tools and metrics, to evaluate success and make recommendations for improvement. - Develop content to create persuasive marketing materials, including advertising copy, brochures, presentations, social media content and blogs, ensuring the message is relevant and appealing to the target audience. - Work closely with other departments, to ensure alignment of marketing strategies with business objectives and customer satisfaction. - Implement search engine optimization (SEO) strategies to improve Cuidum's organic website rankings and increase its visibility in relevant search results. - Manage and maintain Cuidum's website using the WordPress platform, ensuring its functionality, security and constant updating of content. - Plan and execute advertising strategies on social networks, such as Facebook, Instagram, LinkedIn, among others, optimizing the advertising budget, segmenting the target audience and tracking results. Show less



SWEET SEEDS SL

• Spain
• Consumer Goods
• 1 - 100 Employee

• Social Media Manager

  • Dec 2019 - Sep 2020

  Valencia - Implement strategies to increase visibility and improve Sweet Seeds' reputation on social media and other digital channels. - Develop and execute inbound marketing strategies to engage audiences, generate leads and convert them into customers. - Coordinate the production and distribution of relevant and engaging digital content, such as social media posts, blogs, videos, infographics, among others. - Plan and execute an effective social media strategy, selecting the appropriate… Show more - Implement strategies to increase visibility and improve Sweet Seeds' reputation on social media and other digital channels. - Develop and execute inbound marketing strategies to engage audiences, generate leads and convert them into customers. - Coordinate the production and distribution of relevant and engaging digital content, such as social media posts, blogs, videos, infographics, among others. - Plan and execute an effective social media strategy, selecting the appropriate platforms, defining objectives, establishing publication guidelines and generating interactions and audience participation. - Use analytics tools to monitor and evaluate the performance of social networks and other digital activities, analyzing key metrics and generating reports to make data-driven decisions. - Evaluate and measure the impact of social media strategies and activities on outreach, interaction and established business objectives, and make adjustments based on the results obtained. - Establish and maintain relationships with relevant influencers and collaborators to promote the brand and increase visibility on social media, managing mutually beneficial agreements and collaborations. - Plan and coordinate advertising campaigns in digital media, ensuring the correct segmentation, tracking and optimization of the advertising investment. Show less



Profesional independiente

• Business Consulting and Services
• 700 & Above Employee

• Freelance Content Manager

  • Dec 2017 - Sep 2018

  - Develop branding strategies to build and strengthen clients' brand identity, ensuring consistency across all communication channels. - Produce relevant and engaging content for different platforms, such as blogs, websites, social media, emails, etc., in order to attract and engage the audience. - Plan and establish a solid content strategy covering topics, formats and distribution channels to achieve marketing objectives and promote the clients' brand. - Implement inbound marketing… Show more - Develop branding strategies to build and strengthen clients' brand identity, ensuring consistency across all communication channels. - Produce relevant and engaging content for different platforms, such as blogs, websites, social media, emails, etc., in order to attract and engage the audience. - Plan and establish a solid content strategy covering topics, formats and distribution channels to achieve marketing objectives and promote the clients' brand. - Implement inbound marketing techniques to attract, convert and retain audience, using tactics such as lead generation, landing page creation and marketing automation. - Collaborate with graphic designers to create impactful visual assets that complement and reinforce content, including images, infographics, graphics and other visual elements. - Manage and cultivate online communities, interacting with audiences, answering questions, moderating comments, and encouraging active participation. - Implement search engine optimization (SEO) strategies in the content created, using relevant keywords, proper structure and good SEO practices to improve visibility in search results. - Create and manage Facebook advertising campaigns, defining target audiences, setting budgets and monitoring results to maximize return on investment (ROI). - Manage and update websites, ensuring that content is up-to-date, optimized and conforms to quality and usability standards. Show less



Workaway

• United States
• Real Estate

• Sabbatical year - volunteer

  • Nov 2016 - Dec 2017

  Norway, Denmark, Sweden, Southeast Asia Volunteering in several northern European countries through workaway. Yoga and meditation classes. Travel to different countries in Southeast Asia.



Smartbox Group

• Ireland
• Travel Arrangements
• 500 - 600 Employee

• Edition-Studio Assistant

  • Mar 2016 - Aug 2016

  Barcelona y alrededores, España - Participate in the creation and development of different Smartbox and La vida es bella guides, ensuring consistency and quality of content. - Verify and correct the accuracy and quality of the information, texts and images in each of the guides, ensuring consistency and compliance with brand standards. - Collaborate in the management of partners and relevant databases for the implementation of the guides. Effectively track and update partner information in the relevant guides. - Edit… Show more - Participate in the creation and development of different Smartbox and La vida es bella guides, ensuring consistency and quality of content. - Verify and correct the accuracy and quality of the information, texts and images in each of the guides, ensuring consistency and compliance with brand standards. - Collaborate in the management of partners and relevant databases for the implementation of the guides. Effectively track and update partner information in the relevant guides. - Edit and write texts and information for each of the partners included in the guides. Ensure that the texts are clear, attractive and aligned with the brand image. - Work closely with other internal teams, such as marketing and design, as well as external suppliers, to ensure smooth and successful execution of the guides. - Oversee the quality of the guides in terms of content, design and format. Meet established deadlines to ensure timely delivery of the guides. Show less



VENCA

• Spain
• Retail
• 1 - 100 Employee

• Community Manager

  • Oct 2015 - Mar 2016

  Barcelona y alrededores, España - Manage and maintain the company's accounts on different platforms. - Develop engaging and relevant content strategies for social networks. - Track social media metrics and use analytics tools to adjust strategies and optimize results. - Design and execute contests, sweepstakes and other interactive activities on social networks to encourage follower engagement and increase brand visibility. - Establish proactive and effective communication with followers and customers through… Show more - Manage and maintain the company's accounts on different platforms. - Develop engaging and relevant content strategies for social networks. - Track social media metrics and use analytics tools to adjust strategies and optimize results. - Design and execute contests, sweepstakes and other interactive activities on social networks to encourage follower engagement and increase brand visibility. - Establish proactive and effective communication with followers and customers through social networks. - Develop and execute a strategic social media communication plan, ensuring that messages and brand image are consistent across all platforms. - Keep abreast of the latest trends and developments in social media and the fashion arena, to take advantage of opportunities and adapt content strategies accordingly. Show less



Go&Ventures

• Malta
• Investment Management
• 1 - 100 Employee

• Content Manager

  • Jul 2014 - Oct 2014

  Sant Cugat del Valles, Barcelona, España - Creation of customized content for the web, following the guidelines of the company's strategy. - Management of the commercial calendar, planning and execution of product launch proposals. - Sending electronic newsletters to the company's database, using email management tools to segment and personalize mailings. - Organizing the team of writers, assigning tasks, setting deadlines and monitoring the quality of the content. - Coordination of internal and external resources, such as… Show more - Creation of customized content for the web, following the guidelines of the company's strategy. - Management of the commercial calendar, planning and execution of product launch proposals. - Sending electronic newsletters to the company's database, using email management tools to segment and personalize mailings. - Organizing the team of writers, assigning tasks, setting deadlines and monitoring the quality of the content. - Coordination of internal and external resources, such as graphic designers and photographers. - Analyzing relevant metrics and data to evaluate content performance, identify opportunities for improvement and propose corrective actions. - Maintaining and updating the database of products and descriptions in eCommerce, ensuring accuracy and consistency of information. Show less



Brand Lab

• France
• Advertising Services
• 1 - 100 Employee

• Intern

  • Oct 2012 - Apr 2013

  Valencia,Spain - Assisting the account team in project management. - Market research and competitor analysis. - Content creation for advertising campaigns. - Preparation of presentations for clients. - Administrative tasks related to projects. - Updating on the latest trends in the advertising field. - Active participation in team meetings.